Today's Family Dentistry

What Today's Family Dentistry does

Today's Family Dentistry, legally Rebecca L. Baker, DMD, PSC, is a privately held, single-location general and cosmetic dental practice founded in 2003 by Dr. Rebecca Baker in Georgetown, Kentucky. The practice serves individual and family patients across Central Kentucky, including Georgetown, Lexington, and Cynthiana, offering preventive hygiene, restorative (crowns, bridges, dentures, implants, root canals), cosmetic (veneers, Zoom! whitening, bonding, Clear Correct aligners), periodontal, TMJ, and emergency dental services. Headcount is in the 11-50 range with three dentists (Dr. Baker and two associates) and a long-tenured clinical and front-office team.

The practice operates from a single OSHA- and CDC-compliant facility at 107 Frazier Court, Suite 2E, Georgetown, KY 40324, scaled from 2 to 7 operatories over its 20+ year history. The clinical technology stack includes the EPIC X diode laser, digital X-ray (with ~80% less radiation than film), intraoral cameras, the Zoom! chairside whitening system, and Clear Correct clear aligners. Records and consent management are HIPAA-compliant, and the practice is accredited by the Better Business Bureau with an A+ rating.

Revenue is generated fee-for-service through direct office visits supplemented by insurance billing on behalf of patients and payment plans for major work; pricing is not publicly disclosed. The go-to-market is sales-led and local, relying on community engagement (charitable involvement including Dr. Baker's breast cancer foundation, school visits), online appointment requests, phone contact, and word-of-mouth referrals rather than paid acquisition. Patient acquisition is concentrated in the Central Kentucky corridor, with no second location, franchise, or external investor involvement.

Name

Today's Family Dentistry

Legal name

Rebecca L. Baker, DMD, PSC

Website

https://drbaker.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Today's Family Dentistry is a privately held, single-location general and cosmetic dental practice in Georgetown, Kentucky, serving individual and family patients across Central Kentucky with preventive, restorative, cosmetic, orthodontic, and emergency dental services across 7 operatories.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Cosmetic dental care
• Family dental practice
• Restorative dental procedures
• Preventive dental hygiene

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including routine cleanings, cosmetic procedures (veneers, teeth whitening, bonding), restorative services (crowns, bridges, dentures, fillings), orthodontic treatments (Clear Correct), periodontal care, extractions, and emergency dental services. Payment accepted via check, cash, or major credit cards.
2. Insurance Billing: The practice submits all insurance forms for patients and helps recover maximum benefits. This is a service to patients rather than a direct revenue stream.
3. Payment Plans: Complete payment plans are designed for patients requiring major dental work, allowing them to afford necessary treatment through scheduled payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Today's Family Dentistry is a private dental practice offering comprehensive and cosmetic dentistry services including preventive cleanings, restorative procedures (crowns, bridges, dentures, implants, extractions, root canals), cosmetic treatments (Zoom! whitening, tray whitening, veneers, bonding), Clear Correct clear aligner orthodontics, TMJ treatment, night guards, snoreguards, periodontal care, and emergency dental services. Services are delivered to patients of all ages at a single Georgetown, Kentucky office.

Product overview

Today's Family Dentistry is a comprehensive and cosmetic dental practice offering a unified suite of dental services rather than a modular platform. The practice provides preventive services (teeth cleaning, dental hygiene, periodontal maintenance), restorative procedures (crowns, bridges, dentures, dental implants, extractions, root canal therapy), cosmetic treatments (teeth whitening via Zoom! and tray systems, veneers, bonding), orthodontic services (Clear Correct clear aligners), and sleep/TMJ therapies (night guards, snoreguard, TMJ treatment). The practice also operates as a full-mouth reconstruction center combining multiple specialties. Technology offerings include intraoral cameras, digital X-ray systems, and EPIC X laser equipment for diagnostic and surgical procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Hygiene and Teeth Cleaning Professional dental cleanings and hygiene services to maintain oral health for patients of all ages, including routine cleanings and periodontal cleanings.
• Teeth Whitening (Tray System) Custom-made trays with whitening gel used to brighten teeth, typically resulting in 4-8 shades whiter.
• Zoom! Whitening Chairside whitening procedure using a safe whitening gel and low-intensity light to whiten teeth 6-10 shades in about one hour.
• Bonding and White Fillings Composite resin application to correct cracks, gaps, cavities, or stained teeth using adhesive gel and LED light hardening.
• Veneers Thin ceramic shells placed over existing teeth to fix staining, cracked teeth, spaces, misaligned teeth, and chips.
• Crowns Tooth caps made from porcelain, porcelain fused to metal, or gold to restore weakened or damaged teeth.
• Bridges Dental prosthetic using existing teeth as anchors to replace missing teeth, made from gold, metal, alloys, or porcelain.
• Dentures Removable tooth replacements available as conventional full dentures, immediate full dentures, or partial dentures.
• Dental Implants Titanium screw-like tooth root replacements surgically inserted into the jaw bone to support single, fixed, or implant-supported dentures and partials.
• Extractions Tooth removal procedures including baby teeth and permanent teeth extractions.
• Clear Correct Clear Aligners Clear aligner orthodontic treatment alternative to traditional braces using customized removable aligners with no wires or brackets.
• Night Guards / Occlusal Guard Custom-fitted mouth guards to protect against teeth grinding (bruxism) and jaw clenching during sleep.
• Snoreguard Custom night guard designed to treat snoring and mild to moderate sleep apnea by keeping the jaw and airway in an open position.
• TMJ Treatment Treatment for temporomandibular joint disorder including pain relief, hot/cold therapy, and behavioral modifications.
• Periodontal Maintenance Ongoing periodontal cleanings and treatment following procedures like scaling and root planing to prevent gum disease recurrence.
• Full Mouth Reconstruction Complete dental rehabilitation combining multiple restorative and cosmetic procedures to rebuild the entire mouth.
• Root Canal Therapy Endodontic treatment to repair and save severely infected or damaged teeth by removing pulp and sealing the canal.
• Intraoral Camera Diagnostics Diagnostic imaging service using intraoral cameras to view angles inside the mouth and display images on a monitor for closer examination and patient education.
• Digital X-Ray Imaging Digital radiographic imaging service providing detailed tooth and jaw images with approximately 80% less radiation than traditional X-rays.
• EPIC X Laser Procedures Diode laser dental procedures for oral soft tissue work, periodontal treatment, gingival sculpting, ulcer treatment, and TMJ therapy, delivered using the EPIC X laser system.

Quantifiable outcome

• Teeth whitening results of 4-8 shades whiter with tray system, 6-10 shades whiter in one hour with Zoom!

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Recommended Dental SpecialistsminorOthersThe practice refers patients to recommended specialists for periodontal care when specialized treatment is needed. This is a referral relationship for specialized dental services not provided at the practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Mortenson Dental Partners: Regional DSO with deep Kentucky presence (families across general, cosmetic, orthodontic care). Direct competitor for patients and dental associates in the Central Kentucky market where Today's Family Dentistry operates.

Direct peers

• Lane & Associates Family Dentistry: Independent family dental group practice offering comprehensive general, cosmetic, and restorative services across multiple locations. Closest comparable as an independently-operated family dentistry group at similar scale.
• Affordable Dentures & Implants: National dental practice chain specializing in dentures, partials, and implants — services Today's Family Dentistry explicitly offers. Direct competitor on the practice's denture/implant restoration revenue line.

Broad incumbents

• Pacific Dental Services: Large DSO supporting general and specialty dental practices. Comparable in offering comprehensive general family dentistry with cosmetic and orthodontic services, and represents the DSO consolidation pressure on independents.
• Heartland Dental: The largest US dental support organization (DSO), supporting thousands of dentist offices across general, cosmetic, and specialty dentistry. Highly comparable as a competitor for patient acquisition and as an acquirer of independent family practices like Today's Family Dentistry.
• Aspen Dental: National DSO with a similar general + cosmetic + restorative service mix under a branded practice model. Comparable to Today's Family Dentistry in service scope and as a competitive / acquisition dynamic in the Kentucky region.
• Smile Brands: Multi-brand DSO operating general and specialty dental practices. Comparable service mix (general, cosmetic, restorative) and represents the same kind of corporate-backed competition that Today's Family Dentistry explicitly differentiates against.
• Coast Dental: Multi-location dental practice chain offering comprehensive general and cosmetic dentistry. Comparable in service mix and as a competitive DSO presence regionally.
• Bright Now! Dental: Multi-location DSO providing general, cosmetic, and specialty dentistry including orthodontics and implants. Comparable in service breadth and patient demographic (families, general public).
• Gentle Dental: Multi-location dental practice group offering comprehensive family, cosmetic, and orthodontic services. Comparable service mix with Today's Family Dentistry including Clear Correct-style aligner offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rebeccalbakerdmdpsc
• LinkedInlinkedin.com/company/today-s-family-dentistry

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today's Family Dentistry