Capro
- Company typePrivate
- Founded1950
- HeadquartersGauteng, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Capro firmographics
Firmographics- Name
- Capro
- Legal name
- Capro Pty (Ltd)
- Website
- https://capro.co.za
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Capro industry classification
Industry- Product category
- Advertising Sales Representation
- NAICS
- Media Representatives (541840), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Capro is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Capro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Print Advertising Representation: Capro represents over 100 newspapers across South Africa, Botswana, Namibia, Lesotho, and Eswatini, generating revenue by providing advertising procurement services to media planners and advertisers seeking to place ads in community and local publications.
- Radio Advertising: Representation of radio stations across multiple provinces and countries, providing advertising placement services to reach radio audiences.
- Out-Of-Home Advertising: Provides Out-Of-Home advertising solutions including digital billboards, static billboards, mobile LED boards, indoor advertising screens, stadium advertising, tavern screen advertising, and street pole ads.
- Television Advertising: Represents Namibian TV programming including shows like Agri Monitor, Kletskompas, Business 7, and others, providing television advertising opportunities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Capro product offering
Product offeringCore offering
Capro is an independent media representative body that acts as the advertising sales intermediary for over 100 community and local newspapers, 12 national radio stations, regional radio stations, Namibian TV programming, out-of-home advertising assets, and magazines across South Africa, Botswana, Namibia, Lesotho, and Eswatini. The company books, places, and processes payment for advertising campaigns on behalf of these media owners, providing advertisers and agencies with a single procurement point for community media across Southern Africa.
Product overview
Capro (Pty) Ltd is an independent representative body representing over 100 community and local newspapers in Southern Africa. Founded in 1950, the company offers a comprehensive 360-degree advertising solution portfolio comprising Print Publications (newspapers across 9 South African provinces and 4 neighboring countries), Radio Stations (12 national stations plus regional stations across provinces), TV Programming (Namibian TV content), Out-of-Home Advertising (digital/static billboards, mobile LED boards, indoor screens, stadium advertising, tavern screens, street pole ads), Magazines, Digital Advertising, and Media Booking Systems. The company connects advertisers with target markets through meticulous demographic data gathering, serving as a one-stop advertising procurement shop across independent media platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Publications Advertising Representation Advertising representation service for over 100 community and local newspapers across South Africa, Botswana, Namibia, Lesotho, and Eswatini with a combined print order of 1,727,110 copies. Offered to advertisers and advertising agencies as a single procurement point for community newspaper inventory across the region.
- Radio Advertising Representation
Quantifiable outcome
- Over 100 newspapers represented across 5 countries
- +2 more outcomes
Companies that use Capro
Customer profileSegments2 records
Ideal customer profiles2 records
Capro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capro partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Capro competitors and assessment
Company assessmentDirect peers
- Kagiso Media: South African media group with interests in radio, TV, and digital; overlaps with Capro's radio and TV representation business across community audiences.
- Media24: South Africa's largest media company publishing newspapers, magazines, and digital media; comparable to Capro as a print-media owner that also sells advertising across community and national titles in the same Southern African market.
- Primedia (South Africa): Major South African media company that represents and operates radio stations, OOH advertising, and digital media; directly comparable to Capro as a media representation and advertising sales business targeting SA audiences.
- Independent Media: South African newspaper group publishing community and national titles; competes with the publishers Capro represents for advertising spend and operates a similar print-led advertising sales model.
- Tiso Blackstar (Arena Holdings): South African media group with newspaper, broadcast, and digital assets; competes with the publications Capro represents for advertising spend in the same community and regional segments.
- Caxton & CTP Publishers: JSE-listed South African publisher with a large portfolio of community newspapers and magazines; competes directly with the publishers Capro represents for local advertising budgets.
Broad incumbents
- GroupM (WPP): Global media-buying network that handles media planning and buying for major advertisers in South Africa; competes with Capro for the same advertiser budgets but operates at vastly larger scale.
- Dentsu South Africa: Global advertising holding company with media planning, buying, and creative operations in South Africa; competes with Capro for community and local advertiser campaigns through its network agencies.
- DStv Media Sales (MultiChoice): Pan-African broadcaster and advertising sales arm for DStv; comparable to Capro's TV advertising representation in Southern Africa but at much larger scale and broader footprint.
Regional players
- Mail & Guardian Media: South African print and digital publisher selling advertising space to local advertisers; comparable to Capro's newspaper representation business but with a national rather than community focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Capro social profiles
Digital presenceCapro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capro leadership team
Management profileNumber of profiles
Profiles10 records
Capro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capro
What does Capro do?
Capro is an independent media representative body that acts as the advertising sales intermediary for over 100 community and local newspapers, 12 national radio stations, regional radio stations, Namibian TV programming, out-of-home advertising assets, and magazines across South Africa, Botswana, Namibia, Lesotho, and Eswatini. The company books, places, and processes payment for advertising campaigns on behalf of these media owners, providing advertisers and agencies with a single procurement point for community media across Southern Africa.
Is Capro a public or private company?
Capro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capro founded?
Capro was founded in 1950. It employs 11 to 50 people.
Where is Capro based?
Capro is headquartered in Gauteng, South Africa, in the Africa region.
How does Capro make money?
Four revenue lines are on record. Print Advertising Representation is the primary driver. The others are radio Advertising, out-Of-Home Advertising and television Advertising.
Who are Capro's main competitors?
Direct peers on record are Kagiso Media, Media24, Primedia (South Africa), Independent Media, Tiso Blackstar (Arena Holdings) and Caxton & CTP Publishers. Broad incumbents are GroupM (WPP), Dentsu South Africa and DStv Media Sales (MultiChoice). Mail & Guardian Media is listed as a regional player.
Does Capro have an API?
No public API is recorded for Capro.
What industry is Capro in?
Capro's product category is Advertising Sales Representation. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541840 and its SIC code is 7311.