Justisse College

What Justisse College does

Justisse College International is a Canadian non-profit educational organization founded in 1987 by Geraldine Matus, PhD, that trains Fertility Awareness Educators (FAEs) in the proprietary Justisse Method. The organization operates as a 100% online, distance-learning program governed by the laws of Alberta, with a corporate address in Edmonton and faculty distributed across Canada, Sweden, the USA, the Netherlands, Ecuador, Finland, Brazil, and South Africa. It claims reach across 6 continents and 150+ countries through its international instructor network and online curriculum.

The core intellectual property is the Justisse Method, a registered trademark and standardized fertility awareness-based method (FABM) offered in two variants: a symptothermal version combining cervical mucus observation and basal body temperature charting, and a mucus-only version. The methodology uses a proprietary day-to-day notation system (D=dry, L=lubricative, S=smooth, M=moist, W=wet) with colored-stamp visual charting tools, deliberately positioned as observation-based rather than algorithmic. In 2025 the organization completed a multi-year exhaustive literature review and methodological update, publishing new guidebooks, and in September 2026 it launched a new 15-month FAE certification program to replace the retired two-year HRHP program.

The business model centers on tuition for the FAE program (CAD $10,125 paid in full or $750/month over 15 months), supplemented by $690 standalone Sexual & Reproduction modules, printed and digital materials via Lulu.com, conference recordings and continuing-education courses via Thinkific, and instructor directory listings. Indirect revenue is generated through the supervised 6-month internship in which students charge $300–$400 CAD/USD per 6-hour client package. Customer segments include licensed healthcare practitioners integrating fertility awareness into clinical practice, wellness entrepreneurs and educators building body-literacy practices, and individual consumers of reproductive age seeking non-hormonal contraception, conception support, or cycle literacy — the latter served through licensed instructors globally. The organization holds AFAP accreditation for the retired HRHP program and is pursuing accreditation for the new FAE program.

Name

Justisse College

Legal name

Justisse College International

Website

https://justisse.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Justisse College International is a Canadian non-profit founded in 1987 that trains Fertility Awareness Educators worldwide through a 15-month online certification program in its proprietary symptothermal Justisse Method, serving healthcare practitioners, wellness entrepreneurs, and individual consumers across 150+ countries.

Ownership category

akta.pro rank

Product category

Professional Health Education and Certification

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

akta.pro secondary industries

Certification & Exam Prep eLearning Modules (EDAGAEAL), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Fertility awareness education
• Professional certification training
• Menstrual cycle charting
• Reproductive health programs
• Online distance learning

Headquarters

HQ city

Parksville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. FAE Program Tuition: The primary revenue stream is tuition for the 15-month Fertility Awareness Educator (FAE) certification program, offered at $10,125 CAD paid in full (10% discount) or $750/month CAD billed monthly over 15 months. GST/HST/VAT/sales tax applies based on student location.
2. Standalone Course Sales: Individual Sexual & Reproduction modules are available for $690 CAD each, allowing prospective students to sample the curriculum before committing to the full certification program.
3. Product Sales (Materials & Recordings): Sale of printed and digital User's Guides, charting journals (symptothermal and mucus-only versions in Celsius and Fahrenheit), and conference recording purchases via Lulu.com spotlight storefront and Thinkific course platform.
4. Intern Client Services (Student-Derived): During the 6-month supervised internship, students begin taking on paying clients. Interns typically charge $300–400 CAD or USD per client for a 6-hour package. This offsets program costs and represents an indirect revenue support mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Justisse College International trains Fertility Awareness Educators (FAEs) through a 15-month online certification program based on the proprietary Justisse Method, a standardized fertility awareness-based method (FABM) combining cervical mucus and basal body temperature charting. The college sells printed and digital User's Guides, charting journals, standalone Sexuality & Reproduction modules, and conference recordings to support students, graduates, instructors, and end-clients. A 6-month supervised internship is built into the program, after which graduates become licensed Justisse Method instructors serving clients globally.

Product overview

Justisse College International offers a comprehensive fertility awareness education ecosystem centered on the Justisse Method, a standardized FABM combining symptothermal and mucus-only charting approaches. The core product portfolio includes the 15-month Fertility Awareness Educator (FAE) Program for professional certification, the retired but referenced HRHP Program, and educational materials (User's Guides and Charting Journals in print/digital formats). Additional offerings include the Cervical Mucus Gallery for visual learning, Sexuality & Reproduction standalone modules, Conference Recordings, and Webinars. The company integrates with the Read Your Body app for digital charting. An Instructor Directory provides access to licensed practitioners globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Awareness Educator (FAE) Program A 15-month, instructor-led professional certification program that prepares participants to teach fertility awareness with scientific precision. Graduates become licensed Justisse Method instructors and certified Fertility Awareness Educators, equipped with a supervised 6-month paid internship. Includes 9 program modules plus live instructor-led sessions, mentorship, and practice resources. Available at $10,125 CAD paid in full or $750/month CAD over 15 months.
• Sexuality & Reproduction Track (SR1–SR5 Modules) Five standalone modules (SR1–SR5) covering sexual and reproductive anatomy and physiology, practices, health issues, narratives, and wellbeing. Can be taken independently or as part of the full FAE program; priced at $690 CAD per module plus applicable tax.
• Justisse Method (Proprietary FABM Framework) A standardized fertility awareness based method (FABM) involving monitoring bodily signs to identify menstrual cycle events and fertile days. Available in two variations: symptothermal (combining cervical mucus and basal body temperature charting with colored stamps and a fertile window row) and mucus-only (using cervical mucus observations alone). Marked with the registered trademark Justisse Method® and delivered by licensed instructors globally.
• Holistic Reproductive Health Practitioner (HRHP) Program A comprehensive 2-year educator training program in the Justisse Method of fertility awareness and holistic sexual and reproductive health. The program is no longer open for enrollment and has been superseded by the 15-month FAE program.
• Justisse Method User's Guides Printed and digital guidebooks for the Justisse Method available in Symptothermal or Mucus Only versions. Materials reflect the 2025 methodological update with illustrations, sample charts, and colour-coded sections. Fulfilled via Lulu.com spotlight storefront.
• Charting Journals Paper charting journals for users who prefer physical documentation of their menstrual cycles. Available in Celsius and Fahrenheit variants, and for both Symptothermal and Mucus Only methods. Distributed via Lulu.com.
• Conference Recordings Recorded sessions from the annual November JCI Conference featuring faculty, graduates, and industry speakers. Available for purchase via the Thinkific platform.

Quantifiable outcome

• Perfect-use efficacy rates of 95.2–99.6% for modern FABMs (Peragallo-Urrutia et al., 2018; Duane et al., 2022). Symptothermal methods: 97.6–99.6% perfect use, 86.8–98.2% typical use. Mucus-only methods: 96.6–98.9% perfect use, 77.2–96% typical use.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Read Your Body (RYB)coreTechnology or IntegrationRead Your Body is a privacy-focused, non-profit menstrual cycle charting app for iPhone and Android. Justisse College has partnered with RYB to bring a dedicated, approved custom settings template for the Justisse Method, allowing users to chart digitally and easily share their charts with instructors or healthcare providers. Instructors provide discount codes for a free 3-month RYB subscription to their clients.
• Association for Fertility Awareness Professionals (AFAP)coreStrategic or Co-development PartnerAFAP is the international accrediting body for secular fertility awareness educator training programs. Justisse College's HRHP program was AFAP-accredited (now retired), and the college is currently pursuing AFAP accreditation for the new FAE program. AFAP also offers a scholarship for qualifying Justisse College students.
• Lulu.comsupportingChannel Partner/ Reseller/ DistributorLulu.com serves as the fulfillment partner for Justisse College's printed materials (User's Guides, Charting Journals in Celsius and Fahrenheit) and digital guidebooks. Lulu handles production, storage, and direct shipping to customers. Digital purchases are available for immediate download through the Lulu storefront.
• ThinkificsupportingTechnology or IntegrationThinkific is the learning management system (LMS) platform used to deliver Justisse College's online courses, including the FAE program curriculum, conference recordings, and continuing education courses (Functional Medicine Course, Miscarriage course). Thinkific also handles student enrollment and course access management.
• StripesupportingTechnology or IntegrationStripe is the payment processing platform used to handle student payments for the FAE program, including both pay-in-full and monthly subscription billing models. Stripe's privacy policy is referenced in Justisse College's privacy notice.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billings Ovulation Method Association (BOMA): BOMA trains teachers in the Billings Ovulation Method, a mucus-based fertility awareness method. Direct peer offering a competing fertility awareness educator certification with similar global teacher-network distribution.
• Couple to Couple League (CCL): CCL offers symptothermal fertility awareness teacher training and resources primarily for married couples. Direct peer in the FAE training category, though with a faith-based orientation and a different primary learner audience.
• FEMM (Fertility Education & Medical Management): FEMM provides secular fertility awareness educator training and reproductive health education for medical and non-medical professionals. Directly comparable to Justisse as a competing secular FABM teacher training program with a healthcare-practitioner target market.
• Creighton Model / FertilityCare Centers of America: Creighton Model FertilityCare trains educators (FertilityCare Practitioners) in a standardized mucus-based FABM with NaProTechnology medical integration. Closely parallel to Justisse in training structure, professional credentialing, and practitioner network.

Emerging players

• Tempdrop: Tempdrop makes a wearable basal body temperature sensor for cycle tracking. Comparable as an adjacent FABM tooling provider whose users often overlap with fertility awareness educators and their clients.
• Read Your Body (RYB): RYB is a privacy-focused, non-profit menstrual cycle charting app that has partnered with Justisse for a dedicated method template. Comparable as an adjacent technology provider in the FABM digital tooling ecosystem where Justisse Method is taught.

Broad incumbents

• Daysy (Valley Electronics): Daysy is a consumer fertility tracker using BBT to identify fertile windows. Comparable as a competing consumer-grade FABM solution, but device-based rather than educator-led.
• Natural Cycles: Natural Cycles is an FDA-cleared digital contraception app combining basal body temperature with an algorithm. Comparable as a competing fertility awareness solution, but technology-led and mass-market rather than educator-led.

Regional players

• Sensiplan (Arbeitsgruppe NFP): Sensiplan is a German symptothermal FABM with a structured educator training program widely used across Europe. Comparable in method type and educator certification model, but operates primarily in German-speaking European markets.

Others

• Association for Fertility Awareness Professionals (AFAP): AFAP is the international accrediting body for secular fertility awareness educator training programs. Closely tied to Justisse as its HRHP program was accredited by AFAP and FAE accreditation is in progress; relevant as the standards-setting industry body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/justissecollege
• Facebookfacebook.com/JustisseMethod
• LinkedInlinkedin.com/company/justisse-college

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justisse College