Manhattan Foot Specialists

What Manhattan Foot Specialists does

Manhattan Foot Specialists is a multi-location podiatry practice operating in New York City under the legal entity Manhattan Gastroenterology, PC. The practice provides comprehensive medical and surgical care for foot and ankle conditions, including bunions, hammertoes, plantar fasciitis, heel pain, Achilles tendon injuries, neuromas, flat feet, ingrown toenails, diabetic foot complications, and sports-related injuries. It operates five offices across Manhattan (Midtown, Union Square/Chelsea, Financial District, Upper East Side) and Brooklyn (Park Slope), staffed by two named board-certified Doctors of Podiatric Medicine, Dr. Mohammad Rimawi and Dr. Hima Patel, both specializing in minimally invasive (no-scar) bunion and hammertoe surgery using small incisions and endoscopic camera-guided techniques.

The core technology revolves around minimally invasive surgical procedures (endoscopic plantar fascia surgery, camera-guided procedures), custom orthotics produced from 3D imaging or molds with biomechanical evaluation, and a tele-health video visit platform. Supporting infrastructure includes the eClinicalWorks patient portal for online booking and secure messaging, and Global Payments/Healow Pay for payment processing. The practice maintains affiliations with NYP/Weill Cornell Medical Center and Mount Sinai Medical Center and refers diagnostics to external laboratory and radiology partners (Quest Diagnostics, LabCorp, P4 Diagnostics, Pathnostics, Genesis Laboratory, Lenox Hill Radiology, NYU Langone).

The business model is a direct-to-consumer multi-specialty outpatient podiatry service. Revenue is generated from office consultations, surgical procedures (one-time billings), custom orthotics, and tele-health visits. The practice accepts major commercial insurance carriers (Aetna, Blue Cross, Cigna, GHI, Oxford, UHC) and self-pay patients, with a 10% cash discount for full payment on the day of service, a $75 new-patient deposit for self-pay, and cancellation/no-show fees ($75 office, $175 surgical). Marketing is conducted through the practice website, ZocDoc, online booking, patient testimonials, and press coverage. Patient acquisition is fragmented, with no enterprise or institutional customer concentration.

Name

Manhattan Foot Specialists

Legal name

Manhattan Gastroenterology, PC

Website

https://footdoctorpodiatristnyc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Manhattan Foot Specialists is a multi-location NYC podiatry practice under Manhattan Gastroenterology, PC, offering minimally invasive surgical and non-surgical foot and ankle care across four Manhattan and one Brooklyn office, serving individual patients directly via insurance and self-pay.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Podiatry services
• Foot surgery
• Ankle treatment
• Custom orthotics
• Minimally invasive surgery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Podiatry Consultations and Office Visits: Revenue from office visits and consultations for foot and ankle conditions. Accepts insurance and self-pay patients.
2. Surgical Procedures: Revenue from surgical procedures including bunion surgery, hammertoe correction, plantar fasciitis surgery, Achilles tendon repair, and other foot surgeries. Both minimally invasive and traditional approaches offered.
3. Custom Orthotics and Medical Devices: Revenue from custom-fitted orthotic devices and supportive medical footwear products.
4. Tele-health Video Visits: Remote consultation services for patients who cannot visit in person, expanding access to care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manhattan Foot Specialists is a multi-location NYC podiatry practice providing comprehensive medical and surgical care for foot and ankle conditions. The practice specializes in minimally invasive bunion and hammertoe surgery, custom orthotics, and offers surgical procedures for conditions including plantar fasciitis, neuromas, Achilles tendon injuries, heel spurs, and ingrown toenails. The practice also provides telehealth video consultations and serves patients across five offices in Manhattan and Brooklyn.

Product overview

Manhattan Foot Specialists is a multi-location NYC podiatry practice offering comprehensive foot and ankle care. The core offering includes surgical procedures (bunion surgery, hammer toe surgery, neuroma surgery, Achilles tendon surgery, heel spur surgery, ingrown toenail surgery, flat foot surgery, cheilectomy) and non-surgical treatments (custom orthotics, ankle sprain treatment). The practice specializes in minimally invasive foot surgery techniques that minimize scarring and accelerate recovery. Additional services include cosmetic foot surgery, plantar fasciitis treatment, corn removal, and telehealth video consultations for remote care.

Differentiator

Problem solved

Functional benefit

Products and services

• Bunion Surgery Minimally invasive (no-scar) bunion surgery to correct bunions using advanced surgical techniques with minimal to no visible scarring, for patients with bunion deformities.
• Hammer Toe Surgery Surgical correction of hammer toe deformities using minimally invasive techniques to achieve aesthetically pleasing results with minimal scarring, for patients with hammertoe conditions.
• Minimally Invasive Foot Surgery Advanced surgical procedures performed using small incisions with scopes and tiny cameras, enabling outpatient treatment with less pain, fewer complications, and quicker recovery for various foot conditions.
• Plantar Fasciitis Surgery Surgical treatment for plantar fasciitis including endoscopic plantar fasciotomy to release plantar fascia tension and relieve heel pain, for patients with chronic heel pain.
• Corn Removal Surgery Surgical removal of corns including both hard and soft corns, with correction of underlying bone deformities to prevent recurrence, for patients with persistent corns.
• Cosmetic Foot Surgery Podiatric plastic surgery for foot deformities including bunion correction, toe lengthening/shortening, fat injections, nail restoration, and foot narrowing using minimally invasive techniques, for patients seeking aesthetic foot improvements.
• Neuroma Surgery Surgical removal of neuromas including Morton's neuroma, performed through small incisions to remove affected nerves and surrounding scar tissue, for patients with nerve tumors.
• Achilles Tendon Surgery Surgical repair of Achilles tendon tears, ruptures, and scar tissue, including tendon transfer and lengthening procedures, for patients with Achilles tendon injuries.
• Heel Spur Surgery Endoscopic surgery for heel spur removal and plantar fascia release using minimally invasive techniques with faster recovery times, for patients with heel spurs.
• Ingrown Toenail Surgery Surgical procedures including partial and total nail avulsion, and matrixectomy to permanently prevent regrowth of ingrown toenails, with over 95% success rate, for patients with chronic ingrown toenails.
• Flat Foot Surgery Reconstructive surgery to create foot arch and realign center of gravity, including tendon procedures, ligament repair, and joint fusion, for patients with flat feet.
• Cheilectomy Surgical removal of bone spurs around the big toe joint to increase motion and remove painful bony prominences, often performed for big toe arthritis, for patients with hallux rigidus.
• Custom Orthotics Custom-designed foot supports made from 3D imaging or molds of the patient's foot to correct foot deformities, control foot motion, and relieve pain, for patients needing foot support and correction.
• Ankle Sprain Treatment Comprehensive ankle sprain diagnosis and treatment including R.I.C.E. therapy, x-rays, CT scans, MRI imaging, and surgical repair when necessary, for patients with ankle injuries.
• Tele-health Video Visits Video consultation services allowing patients to receive expert podiatry advice and treatment remotely without visiting the office, for patients who cannot attend in-person appointments.

Quantifiable outcome

• Minimally invasive bunion surgery offers higher patient satisfaction with low complication and recurrence rates (based on 2019 PubMed study)
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Quest DiagnosticsminorOthersLaboratory services provider used for processing patient specimens when referred outside the practice's in-house laboratory.
• LabCorpminorOthersLaboratory services provider for patient specimen processing referred by the practice.
• P4 Diagnostics Laboratory NetworkminorOthersLaboratory network providing pathology and diagnostic services for patient specimens.
• PathnosticsminorOthersLaboratory network for specialized pathology diagnostics.
• Genesis LaboratoryminorOthersLaboratory services provider for patient testing needs.
• Lenox Hill RadiologyminorOthersRadiology facility for imaging services referred by the practice when external imaging is needed.
• NYU LangoneminorOthersRadiology services provider for advanced imaging when referred by the practice.
• NYP/Weill Cornell Medical CenterminorOthersHospital affiliation for certain practice physicians as noted in practice information.
• Mount Sinai Medical CenterminorOthersHospital affiliation for certain practice physicians as noted in practice information.
• Global Payments/Healow PayminorOthersSecure credit card processing service used by the practice to collect patient payments including co-pays, deductibles, and cancellation fees.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hospital for Special Surgery (HSS): Nationally recognized orthopedic specialty hospital in NYC providing comprehensive foot and ankle surgical care, including reconstructive procedures. Competes with Manhattan Foot Specialists for complex surgical cases in the same metropolitan market, but as part of a much broader orthopedic portfolio rather than a focused podiatry offering.
• Mount Sinai Health System: NYC academic health system with orthopedic/podiatric services and an established hospital-affiliation relationship with Manhattan Foot Specialists' physicians. Competes for the same insured and self-pay foot and ankle patient base as part of a much broader service portfolio.
• NYU Langone Orthopedic Surgery & Podiatry: Academic medical center in NYC with a dedicated foot and ankle service offering surgical and non-surgical podiatric care. Overlaps with Manhattan Foot Specialists on clinical capabilities and on affiliated-physician credentials, and is a hospital-affiliation partner as well as a competitor for insured patients.

Direct peers

• Premier Podiatry: NYC-based podiatry practice offering minimally invasive bunion and hammertoe surgery, laser treatment, and custom orthotics. Direct local competitor in the same geography with similar minimally invasive surgical positioning and D2C patient acquisition model.
• Weil Foot & Ankle Institute: Large Midwestern podiatry group providing surgical and conservative foot and ankle care across dozens of offices. Comparable to Manhattan Foot Specialists on core services (bunion and hammertoe surgery, custom orthotics) and multi-location DPM-led care model, though primarily serving a different geography.
• Curalta Foot & Ankle Specialists: Multi-location podiatry group in the Northeast/Mid-Atlantic offering surgical and non-surgical foot and ankle care, including custom orthotics. Closely aligned with Manhattan Foot Specialists on patient segments (diabetic foot, sports injuries, deformities) and multi-site clinic model.
• US Foot & Ankle Specialists: Large, PE-backed multi-state podiatry platform offering minimally invasive foot and ankle surgery across many locations. Directly comparable to Manhattan Foot Specialists on service mix (bunion/hammertoe surgery, orthotics, diabetic foot care) and patient base, but operating at significantly greater scale and geographic reach.
• The Center for Podiatric Medicine & Surgery: Multi-site podiatry practice offering surgical and non-surgical foot and ankle care including minimally invasive procedures. Direct comparable on service mix and patient base, though with different regional concentration.
• City Podiatry: Urban podiatry practice offering foot and ankle surgical care, sports medicine, and orthotics. Comparable to Manhattan Foot Specialists on patient demographics (urban professionals, sports injuries, diabetic foot care) and on D2C patient acquisition through a website-driven booking model.
• Foot & Ankle Specialists of the Mid-Atlantic: Multi-location DPM group providing surgical and conservative foot and ankle care across the Mid-Atlantic and Northeast. Comparable to Manhattan Foot Specialists on service mix (bunions, hammertoes, heel pain, orthotics) and multi-site clinic operating model, with overlapping geographic reach in the Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ManhattanFoot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Foot Specialists