City of Moreno Valley

What City of Moreno Valley does

The City of Moreno Valley is a municipal government entity incorporated in 1984 in California's Inland Empire (Riverside County), operating its Economic Development & Housing Department as the public-facing business attraction and retention function. The department serves prospective and existing businesses across seven target segments — logistics & distribution, e-commerce, advanced manufacturing & aerospace, retail & restaurants, healthcare & wellness, green & clean tech, and small business/startups — by administering incentive programs, providing concierge development services, and operating workforce development infrastructure. Its service portfolio includes the Hire MoVal hiring incentive program (up to $5,000 per graduate, $15,000 per veteran), Moreno Valley Utility rate incentives (up to 30.5% combined discounts), Foreign Trade Zone services, Time & Materials fee discounts, the Fast Track Concierge development service, the cross-departmental Go MoVal Strike Team, and the Business & Employment Resource Center (BERC) for workforce recruitment.

The underlying technology and infrastructure stack comprises a city-owned electric utility (Moreno Valley Utility, serving 8,000+ customers with peak load above 60 MW), GIS-based iMap site intelligence, the Zoom Prospector online property database, the Metrolink rail station, and March Inland Port Airport. The 2,610-acre, 40.6 million square foot World Logistics Center is the largest industrial corporate business campus in California and the central capital asset of the city's economic development strategy, with a Fortune 500 and global tenant base including Amazon, Procter & Gamble, Skechers USA, Harbor Freight Tools, Ross Dress for Less, Lowe's, Aldi, Deckers, Karma Automotive, Walgreens, and Kaiser Permanente.

The economic model is non-commercial: the department provides services at no direct cost to businesses, with city revenue generated through property taxes, sales taxes, and business license fees from 4,500+ operating businesses. The GTM motion combines direct enterprise sales (concierge services for site selectors and developers), self-serve digital tools (Zoom Prospector, iMap), events (State of the City, ribbon cuttings, business roundtables), and partnership channels (UC Riverside BERC, Inland Empire SBDC, Chase Bank, Moreno Valley Hispanic Chamber of Commerce). Operating geography is concentrated in Southern California with reach into Los Angeles, Orange County, San Diego, Northern California, Nevada, and Arizona via the I-215/SR-60 corridor.

Name

City of Moreno Valley

Legal name

City of Moreno Valley

Website

https://morenovalleybusiness.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The City of Moreno Valley is a California municipal government whose Economic Development Department attracts and retains businesses through incentive programs, concierge development services, and the 40.6M sq ft World Logistics Center, serving 4,500+ enterprises across logistics, manufacturing, retail, and healthcare.

Ownership category

akta.pro rank

Product category

Municipal Economic Development Services

NAICS

Administration of General Economic Programs (92611), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Administration of Economic Programs (926)

SIC

Transportation Services (4700), Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industry

Marketplace / Multi-Client Fulfillment Centers (TLALADAD)

Keywords

• Municipal economic development
• Business attraction services
• Site selection assistance
• Commercial utility services
• Foreign trade zone operations

Headquarters

HQ city

Moreno Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels5 records

Marketing channels12 records

Core offering

The City of Moreno Valley is a municipal government that provides economic development services including business attraction, retention, and expansion support. It offers incentive programs, site selection assistance, expedited permitting, and operates the city-owned Moreno Valley Utility (MVU), serving commercial and industrial customers with electric power and renewable energy options. The City also manages the World Logistics Center mega-project and a Foreign Trade Zone to support logistics, advanced manufacturing, and clean-tech industries.

Product overview

The City of Moreno Valley Economic Development Department operates as a municipal government portal offering economic development services and incentive programs rather than a traditional technology product. The portfolio consists of business development services including workforce hiring incentives (Hire MoVal), utility rate discount programs, foreign trade zone services, fast-track concierge development services, the Go MoVal Strike Team coordination, and online property search tools (Zoom Prospector). These services are designed to attract and support businesses through various phases of site selection, development, and operations. The department also manages the World Logistics Center development project.

Differentiator

Problem solved

Functional benefit

Products and services

• Hire MoVal Incentive Programs

Quantifiable outcome

• Restaurants in Moreno Valley significantly outperform national chain averages by over 25.6%
• +4 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of California Riverside (UCR)coreStrategic or Co-development PartnerThe City of Moreno Valley partners with UC Riverside to offer informational sessions on upcoming workshops aimed at helping small business owners and local entrepreneurs. The UCR BERC City Entrepreneurship program provides educational resources and business development support for the local business community.
• DP WorldcoreStrategic or Co-development PartnerDP World partners with the City of Moreno Valley for hiring events hosted at the Business & Employment Resource Center (BERC). These in-person hiring events for Material Handlers include on-site interviews, on-the-spot job offers, and on-site drug screening.
• Riverside County Workforce DevelopmentcoreStrategic or Co-development PartnerThe City partners with Riverside County Workforce Development staff to provide workforce recruitment, employment training, and customized training programs for Moreno Valley businesses through the Business & Employment Resource Center.
• Employment Training Panel (ETP)minorStrategic or Co-development PartnerState of California funded training program that the BERC connects Moreno Valley businesses with for employee training incentives and customized training programs.
• Karma AutomotivecoreStrategic or Co-development PartnerLuxury hybrid automotive manufacturer with 556,000 square foot facility in Moreno Valley; building the Karma Revero featuring plug-in technology and solar roof panel; celebrated partnership with B-ON for new electric vehicle manufacturing partnership.
• B-ONminorStrategic or Co-development PartnerElectric vehicle manufacturer partnering with Karma Automotive through an innovative new partnership celebrated by City Leadership for electric vehicle manufacturing in Moreno Valley.
• Inland Empire Small Business Development Center (SBDC)coreStrategic or Co-development PartnerPartnership providing free one-on-one expert business consulting services and workshops for small businesses in Moreno Valley through the Small Business Resource Center.
• Chase BankminorStrategic or Co-development PartnerJP Morgan Chase Bank partners with Moreno Valley Hispanic Chamber of Commerce to offer educational sessions for business owners on digital marketing and online business visibility.
• Moreno Valley Hispanic Chamber of CommerceminorStrategic or Co-development PartnerLocal chamber partner collaborating on business networking events, workshops, and marketing sessions for Hispanic business community in Moreno Valley.
• California Association for Local Economic Development (CALED)minorStrategic or Co-development PartnerStatewide professional organization for local economic development practitioners; awarded City of Moreno Valley with Award of Excellence Grand Prize in Gamechanger Category in 2023.
• Various Workforce Development PartnerscoreStrategic or Co-development PartnerPartners including AMPAC Business Capital, CBU Career Center, Center for Employment Opportunities, Grow with Google, IE APEX, Inland Counties Legal Services, Inland Empire PTAC, Inland Empire Women's Business Center, National Association of Women Business Owners, OCIE SBDC, Riverside Community College District, SCORE, Small Business Majority, SoCal Veterans Business Outreach Center, and US Small Business Administration provide workforce and business development services through BERC.

Scale indicators30 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• City of Fontana, California: Inland Empire city with one of the region's densest concentrations of distribution centers and a long track record of logistics tenant attraction. Direct competitor for the same warehouse and fulfillment tenant pool as Moreno Valley.
• City of Ontario, California: Inland Empire municipality home to Ontario International Airport (ONT) and a major logistics/industrial base. Competes directly with Moreno Valley for distribution, manufacturing, and e-commerce tenants in the same labor shed and freeway network.
• City of Riverside, California: Larger Riverside County seat city and regional anchor. Competes with Moreno Valley for major employers while also serving as a complementary regional hub for logistics, healthcare, and advanced manufacturing.
• City of Victorville, California: High Desert Inland Empire city with the Southern California Logistics Airport (former George AFB). Competes with Moreno Valley for logistics and aviation-dependent tenants across the broader Inland Empire region.
• City of Perris, California: Adjacent Riverside County city with overlapping demographics, lower-cost land, and active industrial/logistics recruitment. Competes head-to-head with Moreno Valley for distribution and manufacturing tenants in the same labor market.
• City of San Bernardino, California: Major Inland Empire city with a significant industrial base and BNSF intermodal terminal. Competes for distribution and logistics tenants while offering alternative sites to Moreno Valley prospects.
• City of Redlands, California: Adjacent Inland Empire city pursuing mixed-use and light industrial growth. Competes with Moreno Valley for office, medical, and select industrial tenants in the same regional market.
• City of Corona, California: Riverside County city on the SR-91 corridor with established industrial parks and a manufacturing base. Competes with Moreno Valley for logistics, advanced manufacturing, and retail tenants in the Inland Empire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mvtv3morenovalley
• Facebookfacebook.com/pages/City-of-Moreno-Valley-California/193351624032181
• LinkedInlinkedin.com/company/city-of-moreno-valley
• Instagraminstagram.com/cityofmorenovalley
• Xx.com/MoValCityHall

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Moreno Valley