What Karma Automotive does

Karma Automotive is a privately held ultra-luxury vehicle manufacturer founded in 2014 and headquartered in Irvine, California, with production at the Karma Innovation & Customization Center (KICC) in Moreno Valley. The company designs, engineers, assembles, and markets a portfolio of Extended-Range Electric Vehicle (EREV) and battery-electric vehicles — currently the Revero sedan and limited Invictus variant, with Gyesera scheduled for Q4 2025, Amaris for Q4 2026, Kaveya with solid-state batteries for late 2027, and Ivara for 2029 — priced from approximately $125,000 to $400,000. Core technology includes the proprietary Karma EREV powertrain (up to 80 miles all-electric and 360 miles total range), a Software-Defined Vehicle Architecture (SDVA) co-developed with Intel Automotive, planned Factorial Energy FEST solid-state batteries, and the Karma Connect OTA and vehicle data platform that is also sold B2B to other OEMs and Tier 1 suppliers. Karma is owned by the Lufeng Group, with Marques McCammon serving as President and CEO.

The commercial model blends one-time vehicle sales with a 36-month closed-end lease program, bespoke Design by Karma commissions, the Karma Nexus invitation-only ownership and investment program (including athlete-investor participation facilitated by Limited Ventures), and the Engage by Karma on-demand luxury mobility pilot in Las Vegas with Flexdrive. Distribution runs through a proprietary dealer network of roughly thirteen named U.S. retailers plus Karma Automotive Europe B.V. covering North America, Europe, South America, and the Middle East. The target customer is ultra-high-net-worth individuals — professional athletes, entertainers, and business leaders — with a stated production target of 3,000 to 5,000 units annually, supplemented by B2B technology licensing revenue from the Karma Connect platform.

Name

Karma Automotive

Legal name

Karma Automotive, Inc.

Website

https://karmaautomotive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Karma Automotive is a privately held, California-based ultra-luxury vehicle manufacturer producing EREV and electric vehicles (Revero, Gyesera, Amaris, Kaveya, Ivara) priced $125K-$400K for ultra-high-net-worth individuals, supplemented by the B2B Karma Connect OTA platform.

Ownership category

akta.pro rank

Product category

Ultra-Luxury Electric Vehicles

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

• Luxury electric vehicles
• Extended-range EVs
• Ultra-luxury automobiles
• Automotive manufacturing
• Solid-state battery vehicles

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Direct sales of ultra-luxury hybrid EREV and BEV vehicles including Revero, Gyesera, Amaris, Kaveya, and Invictus through dealer network. Vehicles priced from approximately $125,000 to $400,000.
2. Vehicle Leasing: Closed-end lease program for Revero through Karma Leasing powered by LLP. Example: 36-month lease at $1,297/month based on MSRP of $125,599.
3. Karma Nexus Investment Program: Exclusive client engagement and ownership program offering founding members and select investors opportunity to invest in the company. Facilitated by Limited Ventures.
4. Bespoke Vehicle Commissioning: Custom vehicle commissions through Design by Karma program offering personalized materials, handcrafted finishes, and unique interior themes. Extended pricing through Karma Nexus membership.
5. Engage by Karma Mobility Services: On-demand luxury mobility pilot program in Las Vegas offering weekly and monthly luxury EV driving experiences through Flexdrive fleet management technology.

Pricing tiers

Go-to-market motion3 records

Distribution channels15 records

Marketing channels8 records

Core offering

Karma Automotive designs, engineers, assembles, and markets ultra-luxury electric vehicles powered by proprietary Extended-Range Electric Vehicle (EREV) technology and battery-electric (BEV) powertrains. Core vehicles include the Revero, Karma Invictus, Gyesera, Kaveya, Ivara, and Amaris, manufactured at the Karma Innovation and Customization Center (KICC) in Moreno Valley, California. The company also offers bespoke customization through Design by Karma, exclusive ownership through the Karma Nexus program, on-demand luxury mobility via Engage by Karma, and B2B OTA/telematics services through the Karma Connect platform.

Product overview

Karma Automotive is America's only full-line ultra-luxury vehicle manufacturer offering a portfolio of performance vehicles powered by hybrid Extended Range Electric Vehicle (EREV) and fully electric (BEV) technologies. The core product lineup includes the Revero (EREV sport sedan), Invictus (performance-tuned Revero), Gyesera (EREV Grande Coupé), Kaveya (BEV super-coupé with solid-state battery), Ivara (BEV Grand Touring Utility Vehicle), and Amaris (EREV luxury coupé). Supporting offerings include Karma Nexus (exclusive ownership and investment program), Engage by Karma (on-demand luxury mobility), Karma Connect (B2B OTA services for OEMs), and Design by Karma (bespoke vehicle customization).

Differentiator

Problem solved

Functional benefit

Brands

• Karma Nexus: Exclusive client engagement and ownership program offering members priority access to vehicles, events, design studio access, and investment opportunities in the company.
• Engage by Karma
• Design by Karma
• Karma Connect
• Karma Innovation & Customization Center (KICC)
• Intelligent Product Development System (IPDS)
• Clean Mobility Development Collaborative (CMDC)

Products and services

• Karma Revero Extended Range Electric Vehicle (EREV) sport sedan described as the world's first luxury hybrid EREV plug-in, featuring three drive modes (Stealth, Sustain, Sport), 80 miles of all-electric range, total range of 360 miles, and quick charging capability adding 60 miles of range in 30 minutes. Vehicles priced from approximately $125,000.
• Karma Invictus Performance-focused variant of the Revero with sharpened chassis, bespoke exterior and interior appointments, limited to 30 examples worldwide.
• Karma Gyesera Extended Range Electric Vehicle (EREV) Grande Coupé with 566 hp, 546 lb-ft torque, 0-60 mph in 4.0 seconds, and over 360 miles combined range. Successor to the Revero featuring the Target Lighting and Backslash design language. Priced from approximately $165,000.
• Karma Kaveya All-electric Super Coupé with butterfly doors, over 1,000 hp, 0-60 mph under 3 seconds, top speed exceeding 200 mph, and 500-600+ miles of range. First vehicle in North America to feature solid-state battery technology through the partnership with Factorial Energy.
• Karma Ivara Grand Touring Utility Vehicle (GT-UV) planned for 2029 that will incorporate the Software-Defined Vehicle Architecture (SDVA) developed with leading technology partners.
• Karma Amaris World's first Hybrid EREV performance luxury coupé with 708 hp, 676 lb-ft torque, 0-60 mph under 3.5 seconds, top speed of 165 mph, carbon fiber and aluminum body, Crimson Orbit leather interior, and 100+ miles electric-only range.
• Engage by Karma On-demand luxury mobility program providing access to a Karma Revero fleet through Flexdrive by Lyft fleet management technology, offering curated weekly and monthly luxury EV driving experiences with real-time geolocation monitoring and service anticipation.
• Karma Connect B2B technology offering providing proprietary Vehicle Data Management and Over-the-Air (OTA) services for OEMs and Tier 1 suppliers, including cloud connectivity, telematics, software updates, and Software-Defined Vehicle Architecture support. Currently serves major OEM customers including the world's second largest OEM.
• Design by Karma Bespoke vehicle commissioning service allowing clients to create personalized vehicles with exclusive materials, handcrafted finishes, and unique interior themes. Extended through Karma Nexus membership.

Quantifiable outcome

• 500-600+ miles range with solid-state batteries (40% weight reduction)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Line MobilitycoreStrategic or Co-development Partner · 24 June 2026Strategic partnership to develop automated, electric transit vehicle platform utilizing patented elevated guideway network for urban passenger transport. Karma provides engineering services including battery technology and electric motors, manufacturing capabilities, and design services. Collaboration extends Karma's technology to next-generation mass transit systems.
• Royal Versailles BallflagshipGTM or Marketing Partner · 4 May 2026Exclusive automotive partner for prestigious white-tie charity event at Palace of Versailles, France. Bespoke Revero was only vehicle permitted through Cour d'Honneur to Golden Gates. Event supports mental health and education charities including The King's Foundation, Room to Read, and Fondation Franco-Britannique de Sillery.
• Oak NetworkflagshipTechnology or Integration · 21 April 2026Development of network token in collaboration with Web3 infrastructure startup backed by Andreessen Horowitz. Token to reflect verified transaction activity within Karma's vehicle ecosystem and facilitate AI agent-based vehicle management through blockchain computing. Part of exploration into future collectability and ownership models.
• Flexdrive (Lyft)flagshipTechnology or Integration · 23 March 2026Fleet management technology partnership for Engage by Karma pilot program in Las Vegas. Flexdrive provides real-time geolocation, movement pattern monitoring, and service need anticipation for Karma Revero fleet. Uses technology developed from managing tens of thousands of vehicles.
• Factorial EnergycoreStrategic or Co-development Partner · 5 February 2026First U.S. solid-state battery production program for passenger vehicles. Integration of Factorial's FEST quasi-solid-state battery technology into Karma's Kaveya super-coupe. FEST technology compatible with up to 80% of existing lithium-ion manufacturing equipment enabling rapid scale-up. Target production late 2027.
• Repossi (LVMH)flagshipGTM or Marketing Partner · 6 August 2025Co-hosted events during Monterey Car Week celebrating innovation, craftsmanship, and visionary design. Immersive experiences at Carmel Valley reception and Pebble Beach Concours d'Elegance. Natural synergy between luxury jewelry and ultra-luxury vehicles.
• CerraCap VenturesflagshipStrategic or Co-development Partner · 22 March 2025Launch of InnoV8 innovation platform empowering women-led innovation. Part of Create Karma initiative connecting area schools and universities with next-gen transportation technology. Partners include UC Irvine, UC Riverside, SDSU, and other regional leaders.
• Master & DynamicflagshipStrategic or Co-development Partner · 24 October 2024Luxury audio partnership providing premium in-cabin audio environment for Karma Revero. First collaboration for Master & Dynamic in automotive cabin audio. Includes proprietary Tune audio equalization package delivered via OTA software. Upgrade available for $999 (existing owners) or $1,500 (new purchases).
• Intel AutomotivecoreStrategic or Co-development Partner · 14 August 2024Bilateral collaboration to blueprint the future of automobile through Software-Defined Vehicle Architecture (SDVA). Partnership demonstrated at CES 2025 showing how SDVA maximizes powertrain performance and efficiency. Both companies developing next-generation vehicle platforms.
• Connected Vehicle Systems Alliance (COVESA)flagshipTechnology or Integration · 8 May 2024Collaboration to develop and pilot software and standards for next-generation 9-1-1 emergency response vehicle communications. Includes UC Riverside and ROADMEDIC.AI partners.
• Clean Mobility Development CollaborativecoreOthers · 23 February 2024Partnership bringing together regional leaders in education, workforce development, business, and technology to accelerate career pathways in automotive, software, and clean energy sectors. Includes CerraCap Ventures, Inland SoCal United Way, OC Business Council, SDSU, Sustain SoCal, UC Irvine, and UC Riverside.
• AirbiquitycoreTechnology or Integration · 1 February 2024Acquisition of technology assets and intellectual property to integrate telematics, cloud services, and over-the-air software update capabilities into Karma's platform. Strengthens software-defined vehicle capabilities.
• Spania GTAflagshipStrategic or Co-development Partner · 19 September 2023Partnership with Spanish automotive tuning company to provide special edition upgrades for Karma vehicles.
• Pratt Miller MobilityflagshipTechnology or Integration · 12 July 2023Partnership to define performance signature for future vehicles. Pratt Miller brings expertise in high-performance vehicle development.

Scale indicators11 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Lucid Motors: American luxury EV manufacturer offering premium sedans (Lucid Air) and SUVs (Gravity) at $70K-$250K price points. Closest direct competitor to Karma: both are U.S.-headquartered, low-volume luxury EV brands competing for the same affluent buyer in the American luxury-EV niche.
• Fisker Inc. Fisker was Karma's direct predecessor (assets acquired in 2014) and followed a similar low-volume American luxury EV strategy before filing for bankruptcy in 2024. Highly comparable model targeting a similar buyer with EREV/EV options; serves as the cautionary peer for Karma's strategy.
• Faraday Future: Southern California-based ultra-luxury EV startup (FF 91) targeting similar high-net-worth buyers with a flagship EV positioned above $200K. Comparable as another struggling American ultra-luxury EV aspirant facing capital and execution challenges.

Emerging players

• Lotus: British performance brand (Eletre, Emeya) now majority Geely-owned, transitioning to luxury EV lineup priced $80K-$200K. Comparable as a heritage performance brand reinvented around ultra-luxury EVs; relevant peer given Geely/Chinese parent ownership analogy.
• Polestar: Swedish performance EV brand (Polestar 2, 3, 4) priced $50K-$140K. Comparable as a performance-led premium EV brand; overlaps with Karma in design and performance identity but at lower price points and higher volume.

Broad incumbents

• Cadillac (GM): GM's flagship luxury brand with the hand-built Celestiq EV ($300K+) and forthcoming ultra-luxury portfolio expansion. Comparable as an American luxury brand attempting to compete with Bentley/Rolls-Royce at the ultra-luxury tier; much larger parent backing gives scale advantage.
• Porsche AG: Global luxury performance brand with EV models (Taycan, Macan EV) priced $90K-$230K. Comparable as a luxury performance OEM with a successful EV transition; Karma targets a similar prestige lane at an even higher ASP ceiling.
• Aston Martin: British ultra-luxury performance car manufacturer with a multi-model lineup priced $150K-$300K+. Directly comparable to Karma on price, exclusivity, and ultra-luxury positioning; differentiates via heritage and ICE performance focus while Karma leans into EREV/EV.
• Maserati: Stellantis-owned Italian ultra-luxury performance brand (MC20, GranTurismo, Grecale) with newly launched Folgore EV variants. Comparable Italian/European luxury performance positioning, though Maserati has stronger dealer scale and Stellantis parent backing.
• Bentley Motors: Volkswagen Group-owned ultra-luxury brand (Continental GT, Bentayga) priced $200K-$300K+. Comparable target buyer and bespoke customization model to Karma; broader incumbent now pivoting to BEV powertrains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KarmaAutomotiveLLC
• LinkedInlinkedin.com/company/karma-automotive-llc
• Instagraminstagram.com/karmaautomotive
• Xx.com/KarmaAutomotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma Automotive