Multi Supplies

What Multi Supplies does

Multi Supplies is a Dutch B2B distributor of office supplies, labels, label printers, and facility products, founded in 1988 and headquartered in Aalsmeer with a secondary location in Honselersdijk (Westland). The company operates an e-commerce platform at multisupplies.nl through which it sells more than 5,700 product lines spanning self-adhesive and compatible labels (Dymo, Brother, Zebra), thermal transfer ribbons, label printers from Zebra and TSC, ink and toner cartridges, packaging materials, office furniture, ICT equipment, and hygiene/facility supplies from both manufacturer brands (HP, Canon, Epson, Kyocera, Quantore, Leitz, Tork) and a house-brand compatible range. A custom in-house Printshop provides bespoke label production, and the company runs its own delivery service with free shipping from €25 within the Netherlands.

The company's core business model is direct-to-business distribution via account-based e-commerce, with purchase-on-account terms and account features such as saved order lists, printer consumable reordering templates, and a supply-selector tool launched in 2025. It concentrates on three primary verticals: AGF (agriculture, horticulture, floriculture), floriculture/horticulture, and logistics/transport, with named enterprise customers including Lidl Ireland & Northern Ireland, MM Flowers, Van Dijk Flora, Looije group, and ESA B.V. Underlying technology is conventional e-commerce and order management rather than proprietary AI/ML systems; sustainability credentials (FSC C205979, 410 solar panels) and 35+ years of operating history form the primary intangible assets.

Growth posture is conservative and operational rather than expansionary: no funding rounds, acquisitions, or disclosed leadership changes appear in the available data, while the April 2025 website relaunch with Order Lists and Supply Selector features indicates incremental digital product investment. The April 2026 announcement of extended lead times (2 weeks to 4–6 weeks) on custom self-adhesive labels and associated price pass-through points to supply-chain pressure on the company's core label business.

Name

Multi Supplies

Legal name

Multi Supplies

Website

https://multisupplies.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi Supplies is a Dutch B2B e-commerce distributor founded in 1988, selling labels, label printers, TTR ribbons, and office/facility supplies primarily to agriculture, horticulture, floriculture, and logistics businesses across the Netherlands and selected European markets.

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Library & Institutional Supplies Distribution (CRAOALAL)

akta.pro secondary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Office supplies distribution
• Label printing solutions
• Thermal transfer ribbons
• Warehouse logistics supplies
• Packaging materials wholesale

Headquarters

HQ city

Aalsmeer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Multi Supplies generates revenue through the sale of office supplies, labels, TTR ribbons, label printers, packaging materials, furniture, ICT equipment, ink and toner cartridges, and various other office and facility products. They serve as a total supplier to the AGF sector, floriculture/horticulture businesses, and logistics/transport companies. The company offers purchase on account for registered business customers and intermediate trade partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Multi Supplies is a Dutch B2B distributor that sells office supplies, labels (self-adhesive, A4, shipping, warning, and brand-compatible for Dymo, Brother, and Zebra), thermal transfer ribbons (TTR), label printers and accessories, ink and toner cartridges, packaging materials, office furniture, and facility management products. The company also operates an in-house printshop for custom label production and serves as a total supplier to the AGF (agriculture, horticulture, floriculture), logistics/transport, and broader Dutch business markets through its own e-commerce platform at multisupplies.nl.

Product overview

Multi Supplies is a B2B total supplies distributor founded in 1988, headquartered in Aalsmeer with a second location in the Westland, serving the AGF (fruit and vegetables), floriculture/horticulture, logistics and transport, and general business sectors. The company operates primarily as an e-commerce platform offering a broad assortment organized into four portfolio areas: (1) Labels & Print Ribbons — the core strategic focus, including self-adhesive labels in various formats (A4, shipping, warning, hanging, slot, stick-in), compatible labels for Dymo/Brother/Zebra printers, and TTR (thermal transfer ribbons); (2) Label Printers & Equipment — Zebra, TSC, and Desktop label printers, barcode scanners, dispensers, rewinders, and print heads; (3) Custom Printshop — bespoke label printing service tailored to customer specifications; and (4) a wide range of supplementary office, facility, ICT, packaging, furniture, and stationery supplies. The portfolio includes over 5,700 product lines from both manufacturer brands (Zebra, TSC, HP, Canon, Brother, Dymo, Kyocera, Leitz, Tork, Quantore, and many others) and Multi Supplies' own house-brand compatible supplies. Key website features include an order list system for efficient repeat purchasing and a supply selector for identifying compatible printer consumables.

Differentiator

Problem solved

Functional benefit

Products and services

• Labels (Etiketten) A broad range of high-quality labels including A4 labels, self-adhesive labels, shipping labels, warning labels, and compatible labels for Dymo, Brother, and Zebra printers; sold as standard stock and custom-printed via the printshop. For B2B customers needing labeling consumables.
• TTR Ribbons / Thermal Transfer Ribbons Thermal transfer ribbons (TTR) and print ribbons compatible with various label printers, providing sharp prints and long-lasting performance for business label applications.
• Label Printers and Equipment Label printers from Zebra, TSC, and Desktop printer brands, along with barcode scanners, dispensers, rewinders, and parts including print heads; supplied as part of a complete labeling solution.
• Custom Label Printshop Service Custom label printing service where labels are produced to customer specifications as part of the total solutions offering, enabling bespoke label production beyond standard stock.
• Office Supplies (Kantoorartikelen) General office supplies including writing instruments, correction products, sticky notes, planners, agendas, folders, staplers, clips, and desk accessories for business office environments.
• Ink and Toner Cartridges Inkjet cartridges, toner cartridges, copier cartridges, fax cartridges, and ribbons available in both original and compatible (house brand) variants; includes drums and fusers.
• Packaging Materials (Verpakkingsmaterialen) Packaging supplies including shipping boxes, void fill materials, wrapping paper, bubble wrap, stretch wrap, packaging tape, courier bags, straps, and moving supplies.
• Warehouse and Logistics Supplies Internal transport equipment, consignment notes and CMR forms, storage boxes, and warehouse accessories for logistics and transport sector operations.
• Office Furniture (Meubilair) Office furniture including drawer cabinets, sliding door cabinets, desk chairs, meeting chairs, desk tops, desk accessories, and sit-stand desks.
• Facility Management Supplies (Facilitair) Facility supplies including table linens, food and beverages, kitchen and canteen equipment, hygiene and cleaning products, safety and prevention equipment, personal protective equipment, and waste management.
• ICT and Office Machines ICT equipment including printers, multifunctionals, scanners, memory storage, computer accessories, calculators, binding and laminating machines, shredders, and dictation equipment.
• Paper and Shipping Supplies (Papier en Verzenden) Printing paper, paper rolls, writing and notepads, envelopes, shipping materials, stamps and postroom supplies, and miscellaneous paper goods.
• Writing and Hobby Supplies (Schrijven en Hobby) Luxury writing instruments, basic stationery, correction products, markers, drawing materials, hobby and craft supplies, school articles, gift and party items, and seasonal articles.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Coca ColaminorOthersBrand partnership - Coca Cola products available through Multi Supplies assortment.
• HPcoreTechnology or IntegrationMajor technology partner providing printers, multifunctionals, and ink/toner supplies. HP is listed as a primary brand in their ICT and machines category.
• ZebracoreTechnology or IntegrationKey label printer technology partner. Multi Supplies offers Zebra printers and Zebra labels as part of their core product offering.
• TSC (Thermal Smart Control)coreTechnology or IntegrationLabel printer manufacturer partner providing TSC printers sold through Multi Supplies.
• DymocoreTechnology or IntegrationLabeling and lettertape technology partner. Multi Supplies offers Dymo label printers and Dymo-compatible labels.
• QuantorecoreChannel Partner/ Reseller/ DistributorMajor brand partner with 1,980 products - the largest brand presence in Multi Supplies' assortment. Quantore is a European office supplies brand.
• LeitzcoreChannel Partner/ Reseller/ DistributorPremium office products brand partner with 751 products in assortment, including filing systems and office accessories.
• TorkcoreChannel Partner/ Reseller/ DistributorHygiene and facility products brand partner with 250 products. Tork specializes in professional hygiene solutions.
• KyoceracoreTechnology or IntegrationPrint technology partner providing Kyocera printers and 194 compatible ink/toner products.
• BrothercoreTechnology or IntegrationPrinter and labeling technology partner offering Brother printers, multifunctionals, and Brother-compatible labels.
• CanoncoreTechnology or IntegrationImaging and printing technology partner with 452 products including printers and ink cartridges.
• EpsoncoreTechnology or IntegrationPrint technology partner offering Epson printers and 249 compatible ink products.
• BiarettominorChannel Partner/ Reseller/ DistributorCoffee and beverage brand partner offering coffee machines and related products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Staples: Staples is a global office supplies and workspace solutions retailer and distributor with deep B2B presence. It overlaps with Multi Supplies across office supplies, consumables, and furniture, though at much larger scale and broader geographic footprint.
• Office Depot: Office Depot is a global B2B and consumer office products distributor. Its European operation (formerly Staples Solutions) competes with Multi Supplies in office supplies, printing consumables, and facility products, with significantly more scale and resources.
• Antalis: Antalis is a European leader in paper, packaging, and visual communication distribution. It overlaps with Multi Supplies in paper-based packaging, labels, and shipping supplies, with a broader industrial customer base and wider geographic footprint.

Direct peers

• RAJA Group: RAJA is a leading European B2B distributor of packaging, shipping, and workplace supplies serving over 350,000 B2B customers. It is comparable to Multi Supplies in distribution model, packaging assortment, and B2B customer orientation, though RAJA is larger and pan-European.
• Lyreco: Lyreco is the largest European B2B distributor of office supplies, workplace, and packaging products, serving business customers across multiple countries. It is directly comparable to Multi Supplies in business model (catalog/online B2B distribution, product breadth, own delivery) and in target customer base (SME to enterprise office buyers).
• Viking Direct (Office Depot Europe): Viking Direct is the European B2B office supplies arm of Office Depot, delivering to businesses across the continent. It competes head-to-head with Multi Supplies in the Dutch B2B office supplies and consumables space with similar product breadth and account-based ordering.

Regional players

• Multicopy: Multicopy is a Dutch franchise network for printing, copying, and office services. It shares the Dutch B2B office market with Multi Supplies and overlaps in printing consumables, document services, and small-business office supplies, though Multicopy is more print-services focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/multisuppliess
• LinkedInlinkedin.com/company/van-der-laarse-multisupplies-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Supplies