Prodexo

What Prodexo does

Prodexo is an offshore digital agency and business process outsourcing (BPO) provider founded in 2010 and headquartered in Tunis, Tunisia, with regional offices in Paris, France and Algiers, Algeria. The company operates a dual model combining professional services and managed services: a digital agency offering design and branding, brochure website creation, and PrestaShop-based e-commerce development, alongside a BPO/call center operation handling inbound and outbound customer contact, data entry, catalog management, database administration, and image processing. Its technology stack is built on conventional open-source web technologies (PHP, HTML5, CSS3, JavaScript, jQuery, WordPress, Symfony) with PrestaShop as the e-commerce platform of choice, integrated with SendInBlue for email marketing, Google Tag Manager Enhanced Ecommerce for analytics, dynamic remarketing, and online payment systems. Prodexo is the only PrestaShop-certified agency in Tunisia, a credential earned in 2018 after eight years of e-commerce delivery and approximately 100 online stores launched.

The company monetizes primarily through project-based and retainer engagements for end-clients, supplemented by white-label subcontracting arrangements with web and communication agencies that resell Prodexo's production capacity under their own branding. Pricing is custom-quoted rather than publicly disclosed, and revenue is not publicly reported. Its go-to-market combines direct regional sales in Tunisia, France, and Algeria with a partner/reseller motion through web agencies, supported by content marketing via a corporate blog, email newsletter, social media presence (Facebook, LinkedIn, Google+), and event participation such as Viva Technology 2018 and the Tunisia Digital Summit. Prodexo serves a mix of enterprise clients (Sodexo, Smart Tunisia, PrestaShop partnership) and mid-market/SMB customers across e-commerce, retail, healthcare, banking and insurance, energy, and home services verticals, with a primary focus on French-speaking markets in North Africa and Western Europe. The company is privately held and appears bootstrapped, with no external funding rounds disclosed.

The business is led by Abdellatif Najjar as publishing director, operates 94 collaborators across its three jurisdictions as of 2018, and has been recognized with the 2017 Tunisia Digital Award for best e-commerce website (Picstore.tn). All entities operate as private limited companies — Prodexo Sarl in Tunisia and Prodexo Sasu in France.

Name

Prodexo

Legal name

Prodexo Sarl (Tunisia) / Prodexo Sasu (France)

Website

https://prodexo.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Prodexo is a Tunisian offshore digital agency and BPO provider offering web design, PrestaShop-based e-commerce development, call center, and business process outsourcing services to French-speaking clients across Tunisia, France, and Algeria, including white-label delivery for other agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Design Services: Custom website creation, e-commerce development, and branding services billed as project-based or retainer engagements.
2. BPO & Outsourcing Services: Call center services, data entry, catalog management, database services, and image processing provided to offshore clients.
3. White-label Digital Services: Subcontracting services for web agencies and communication agencies in white-label arrangements, providing website creation and graphic design support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prodexo is an offshore digital agency and BPO provider offering web design and branding, brochure and PrestaShop-based e-commerce website development, digital marketing (SEO/SEM), call center services, and business process outsourcing (data entry, catalog management, database administration, image processing). The company also delivers white-label digital services to web and communication agencies, serving French-speaking clients across Tunisia, France, and Algeria.

Product overview

Prodexo operates as a unified offshore digital agency and BPO provider with a portfolio of interconnected services. The core offering combines web development services (Design & Branding, brochure websites, and PrestaShop-based e-commerce websites) with outsourced business operations (Call Center services and B.P.O services). The company also provides white-label Digital Services for agencies and offers digital marketing capabilities. All services are delivered from offshore locations in Tunisia, Algeria, and France to provide cost-effective solutions while maintaining quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Branding Brand identity and visual design services including logo creation, brand strategy, and visual communication materials to help businesses connect with their customers.
• Brochure Website Creation (Création site vitrine) Professional brochure website development to increase online visibility and establish connection with target audiences.
• E-commerce Website Creation (Création site E-commerce) Full e-commerce website development and implementation using the PrestaShop platform, enabling businesses to sell products online with integrated payment, shipping, and marketing tools.
• Call Center Services (Centre d'appels) Multichannel customer contact center services including inbound/outbound calls, email management, chat support, and customer relationship management for outsourced customer service operations.
• Business Process Outsourcing (B.P.O) Offshore business process outsourcing services including data entry, data processing, catalog management, database administration, and image processing with over 7 years of image processing experience.
• White-label Digital Services White-label digital services for web agencies and communication agencies, providing flexible production capacity for website development and graphic design projects under their clients' branding.

Quantifiable outcome

• 100+ e-commerce stores launched in Tunisia and internationally

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• PrestaShopcoreTechnology or Integration · 1 May 2018Prodexo is a certified PrestaShop agency partner and the only certified PrestaShop agency in Tunisia. The partnership involves e-commerce development expertise using the PrestaShop platform, with over 100 online stores launched.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Andela: Africa-based technology talent outsourcing company that connects African developers and designers with global enterprises. Comparable to Prodexo as an offshore talent provider originating from a developing-market country serving international digital service demand.
• Upwork: Largest global freelance marketplace for web development, design, and BPO-adjacent services. Comparable as a competing distribution channel for the same freelance digital services demand that Prodexo targets.
• Fiverr: Global marketplace for freelance digital services including web development, design, and digital marketing. Comparable as a competing channel where SMBs and agencies can source outsourced digital production capacity instead of engaging agencies like Prodexo.
• BairesDev: Offshore software development agency providing dedicated tech teams from Latin America to global clients. Directly comparable to Prodexo as an offshore digital agency delivering web, e-commerce, and IT services to international clients.
• Toptal: Freelance talent network for top developers, designers, and finance experts globally. Comparable to Prodexo in providing specialized digital project delivery capacity to clients on a project basis.

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management and call center services. Comparable to Prodexo's call center and BPO services, but operating at vastly greater scale across multiple geographies and verticals.
• Genpact: Global professional services firm specializing in digital transformation, finance and accounting, and BPO. Comparable to Prodexo's digital and BPO services as a broader incumbent in the outsourcing space.
• Webhelp: European-headquartered BPO and customer experience specialist with strong French-market presence. Directly comparable to Prodexo in serving French-speaking clients with outsourced customer operations.
• Infosys BPM: BPO and digital services arm of Infosys delivering back-office, customer service, and digital operations globally. Comparable to Prodexo's blended digital services + BPO model, but at vastly greater scale and with deeper enterprise penetration.
• Concentrix: Global customer experience and BPO services provider with significant offshore delivery footprint. Comparable to Prodexo's BPO and call center offerings, but at enterprise scale with broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Agence.offshore.Prodexo
• LinkedInlinkedin.com/company/prodexo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodexo