Kinderopvang Purmerend

What Kinderopvang Purmerend does

Kinderopvang Purmerend operates as Stichting Kinderopvang Purmerend (SKOP), a Dutch non-profit foundation (Stichting) founded in 1974 and headquartered at Waterlandlaan 30, 1441 MP Purmerend. The organization provides childcare services for children aged 0-12 across 40 owned-and-operated locations in the Waterland region, comprising 8 kinderdagverblijven (daycare, 0-4 years), 12 peuteropvang (preschool, 2-4 years), 20 buitenschoolse opvang (BSO/after-school care, 4-12 years), and 3 integrated kindcentra (Wheermolen, Willem Eggert, Het Parelhof) that combine childcare and primary education under one roof. The foundation employs nearly 400 colleagues and explicitly positions itself as "maatschappelijke kinderopvang" (social childcare), reinvesting surpluses into the organization rather than distributing them.

The service technology layer is modest: a corporate website with postal-code-based location finder and online registration, supplemented by the OuderApp parent communication application (day reports with photos, messaging, agenda, location news) and the recently launched World of Xperience (WoX) specialized program at BSO De Zuidpool covering programming, digital drawing and vlogging for ages 8-13. No AI/ML capabilities, public APIs, or proprietary platforms are evidenced.

Revenue is generated through three streams: monthly childcare fees paid by parents (2026 published rates: daycare €11.35/hour, preschool €11.23/hour, BSO €9.98/hour), the Dutch government childcare allowance (kinderopvangtoeslag) which from 2029 will cover ~96% of costs, and municipal subsidies from Purmerend, Edam-Volendam, Landsmeer and Wormerland for non-working parents and VVE programs. Distribution is direct-to-consumer through owned locations; customer acquisition relies on website, community presence, school partnerships (OPSPOOR, CPOW), and word-of-mouth. Erik Holtslag serves as bestuurder (executive director) since 2022, with governance by a five-member Raad van Toezicht (Supervisory Board) chaired by Marjan Terpstra.

Name

Kinderopvang Purmerend

Legal name

Stichting Kinderopvang Purmerend

Website

https://kinderopvangpurmerend.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Stichting Kinderopvang Purmerend (SKOP) is a Dutch non-profit foundation operating 40 childcare locations across the Waterland region, providing daycare, preschool, after-school care and integrated child centers for children aged 0-12.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (6244), Elementary and Secondary Schools (611110)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industry

School-Age Wraparound Care (Ages 3–5) (EDACAHAA)

Keywords

• Childcare services
• Daycare services
• After-school care
• Preschool care
• Integrated child centers

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Childcare fees from parents: Parents pay monthly fees for childcare services based on selected care packages (11 or 11.5 hours per day for KDV, 52-week contracts for BSO). Fees are calculated annually and divided by 12 months.
2. Government childcare allowance (kinderopvangtoeslag): Parents receive government subsidies through the Dutch childcare allowance system. The organization can receive payments directly from the Belastingdienst on behalf of parents.
3. Municipal subsidies: Municipal subsidies for non-working parents and specific programs like VVE (Vroege Voorschoolse Educatie) in municipalities Purmerend, Edam-Volendam, Landsmeer and Wormerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kinderopvang Purmerend (Stichting Kinderopvang Purmerend, SKOP) provides in-person childcare across the Dutch Waterland region through four core service types: Kinderdagverblijf day care for children 0–4 years, Peuteropvang toddler/preschool care for 2–4 years, Buitenschoolse opvang (BSO) before- and after-school care for 4–12 year olds, and integrated Kindcentra combining childcare and primary education for ages 0–12. The offering is delivered at 40 owned locations, with parent communication handled via the proprietary OuderApp and a recently added World of Xperience (WoX) digital skills program for 8–13 year olds at BSO De Zuidpool.

Product overview

Kinderopvang Purmerend (also known as SKOP - Stichting Kinderopvang Purmerend) is a social childcare organization operating 40 locations in the Waterland region. The organization offers four core childcare services: Kinderdagverblijf (day care for 0-4 years), Peuteropvang (toddler care for 2-4 years), Buitenschoolse opvang (BSO - after-school care for 4-12 years), and Kindcentrum (integrated children's centers combining childcare and education for 0-12 years). The organization also provides digital services including the OuderApp for parent communication and the World of Xperience (WoX) specialized program for children aged 8-13 focusing on digital skills. With 50 years of experience and nearly 400 employees, SKOP serves as a community-focused childcare provider investing profits back into the organization.

Differentiator

Problem solved

Functional benefit

Brands

• OuderApp: Mobile application for parents to receive updates, photos, and messages about their children's daily activities at the childcare facilities.
• World of Xperience (WoX)

Products and services

• Kinderdagverblijf (Daycare) Full-day daycare for children aged 0–4 years delivered in baby groups, toddler groups, and preschool groups, with 11 or 11.5 hour daily packages, healthy warm meals included, and VVE (early childhood education) at selected locations. Intended for working parents in the Waterland region.
• Peuteropvang (Toddler / Preschool care) Part-time toddler and preschool care for children aged 2–4 years, offered as one morning per week, two mornings per week, or one morning + one afternoon per week, with play, music, craft and discovery activities and (at some locations) VVE programs. Available to working and non-working parents; eligible for municipal subsidies.
• Buitenschoolse opvang (BSO / After-school care) Before-school (voorschoolse) and after-school (naschoolse) care for primary-school children aged 4–12, plus holiday care (vakantieopvang) during school breaks, with sports, creative, and developmental activities. 52-week contracts, includes warm meal via Spoony. For working parents of primary-school children in Waterland.
• Kindcentrum (Integrated child centre) Integrated child centre combining SKOP childcare (0–12 years) and primary education under one roof with a single pedagogical team and continuous learning lines from baby to pre-teen. SKOP participates in three kindcentra: Wheermolen, Willem Eggert, and Het Parelhof. For families wanting a single location spanning childcare and primary school.
• OuderApp (Parent communication app) In-house mobile application enabling Pedagogisch Professionals to send day reports with photos, messages, agenda items, location news, and account settings to enrolled parents. Free for families registered at a SKOP location; available on iOS and Android.
• World of Xperience (WoX) Specialized program at BSO De Zuidpool for children aged 8–13 covering programming, digital drawing, vlogging, experimenting and creative tech, delivered by Pedagogisch Professionals together with industry professionals. For parents of older BSO children seeking tech-rich after-school programming.

Quantifiable outcome

• Children receive healthy warm meals during daycare hours, reducing parental evening preparation time

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• OPSPOOR (Openbaar Primair Onderwijs)coreStrategic or Co-development PartnerPartnership with openbaar primair onderwijs (public primary education) in Purmerend. Many locations are situated within primary schools, enabling integrated childcentra (IKC's) with continuous learning lines from childcare to primary school.
• CPOW (Confessioneel Primair Onderwijs)coreStrategic or Co-development PartnerPartnership with confessional primary education in Purmerend. Intensive collaboration on integrated childcare and education services.
• Gemeente PurmerendcoreStrategic or Co-development PartnerCollaboration with municipality on social childcare topics including preschool care. Municipal subsidies available for non-working parents.
• Gemeente Edam-VolendamcoreStrategic or Co-development PartnerCollaboration with municipality on social childcare topics. Municipal subsidies available for non-working parents.
• Gemeente LandsmeercoreStrategic or Co-development PartnerCollaboration with municipality on social childcare topics including preschool care.
• Gemeente WormerlandcoreStrategic or Co-development PartnerCollaboration with municipality on social childcare topics including preschool care.
• SpurdcoreStrategic or Co-development PartnerSpurd provides sport activities and workshops at SKOP locations. Organizes 'Gast op gympies' (Guest in Gym Shoes) gym classes for preschoolers - a weekly physical activity program.
• Spoony (formerly Madaga)coreStrategic or Co-development PartnerSpoony delivers healthy warm meals to daycares and BSO locations. Develops weekly menus with a children's dietitian following Voedingscentrum guidelines. Each meal includes at least one portion of vegetables.
• Bibliotheek WaterlandcoreStrategic or Co-development PartnerLibrary partnership including VoorleesExpress (reading program), themed book lending, library visits, and professional development for Pedagogisch Professionals on reading techniques.
• Cultuurhuis WherelantminorStrategic or Co-development PartnerProvides creative workshops for preschoolers and BSO children at SKOP locations, supporting artistic and cultural development.
• JOGG (Jongeren Op Gezond Gewicht)minorStrategic or Co-development PartnerPartnership encouraging healthy lifestyle among children. SKOP provides healthy food and water at childcare locations as part of JOGG project.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PIT kinderopvang: Non-profit Dutch childcare provider operating daycare and BSO locations. Comparable to SKOP in service mix and mission-driven foundation model, serving multiple regions including Noord-Holland.
• Smallsteps: National Dutch childcare chain offering daycare, preschool and after-school care. Overlaps with SKOP's full service portfolio and competes in adjacent municipalities within the Amsterdam metro.
• Estro Kinderopvang: Dutch non-profit childcare foundation providing KDV, BSO and peuteropvang. Closest structural peer to SKOP given shared Stichting status, social mission, and municipality partnerships.
• Kindergarden: Premium Dutch childcare operator with KDV and BSO services across the Randstad. Directly competes with SKOP for higher-income working parents in the Amsterdam metro, including families commuting from Purmerend/Landsmeer.
• Partou: One of the largest Dutch childcare chains operating KDV, BSO and peuteropvang nationwide. Directly comparable to SKOP in service mix (daycare, preschool, after-school), though at national rather than regional scale.
• Kindercentrum.nl: Dutch childcare operator with multiple locations across the Netherlands offering daycare and after-school care. Direct service-line comparable to SKOP's KDV and BSO offerings.

Regional players

• Berend Botje: Regional childcare provider in the Noord-Holland area offering KDV, peuteropvang and BSO. Comparable to SKOP in service mix and geographic adjacency, though based in a different sub-region.

Others

• NJI (Nederlands Jeugdinstituut): Dutch national knowledge institute for youth and childcare. Not a competitor, but an influential policy/sector stakeholder whose VVE and pedagogical standards shape SKOP's operating framework.
• Gastouderbureau Kids: Dutch host-parent (gastouder) childcare intermediary. Adjacent rather than directly competing, but relevant as an alternative care model that parents in SKOP's catchment might select instead of center-based care.

Broad incumbents

• KSH (KinderService Holding): Large Dutch childcare holding company with multiple regional brands. Comparable to SKOP at the portfolio level (multi-brand daycare/BSO) though organized as a for-profit group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kinderopvangpurmerend
• LinkedInlinkedin.com/company/stichting-kinderopvang-purmerend
• Xx.com/skop_purmerend
• Facebookfacebook.com/kinderopvangpurmerend

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderopvang Purmerend