Other Way
Other Way is a London-based climate-tech company founded in 2021 that embeds vehicle carbon footprint data into products, enabling vehicle traders and mobility providers to support climate action initiatives.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Other Way firmographics
Firmographics- Name
- Other Way
- Legal name
- Vavada
- Website
- https://otherway.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Other Way is a London-based climate-tech company founded in 2021 that embeds vehicle carbon footprint data into products, enabling vehicle traders and mobility providers to support climate action initiatives.
- Ownership category
- akta.pro rank
Other Way industry classification
Industry- Product category
- Vehicle Carbon Emissions Data
- akta.pro primary industry
- Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
- akta.pro secondary industries
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)
Keywords
Where Other Way is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Other Way business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Casino House Edge: Revenue generated from house edge on slot machines, table games, and arcade games. The platform hosts 4500+ games from 40+ providers including popular titles with varying RTPs.
- Sports Betting Margins: Revenue from sports betting odds margins on pre-match and live events across traditional sports, cyber sports, and special events (politics, culture).
- Bonus Wagering Requirements: Revenue generated when players fail to meet wagering requirements (20x-35x) on bonuses before withdrawal, creating additional house margin.
- Affiliate Program: Revenue share from partner-generated players; affiliate program pays up to 60% RevShare or CPA payments up to $300 per active player.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard player deposit/withdrawal terms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Other Way product offering
Product offeringCore offering
Other Way embeds vehicle-level carbon footprint data into products used in the automotive and mobility sectors. Its offering enables vehicle traders and mobility providers to surface climate action information within their own products and customer-facing experiences.
Product overview
Vavada operates as an integrated online gambling ecosystem combining casino gaming and sports betting under one platform. The core offering includes an online casino with 4500+ slot machines, live dealer tables (100+ rooms), crash games, tournaments, and jackpots, paired with a comprehensive sportsbook covering traditional sports, esports, and live betting. Mobile accessibility is delivered via native Android (APK) and iOS apps with biometric authentication. The platform utilizes mirror sites for geographic accessibility and supports a multi-currency system across 20 languages. The partner program extends monetization opportunities to affiliates.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Carbon Footprint Data Embedding Service A B2B offering that provides vehicle-level carbon footprint data and integrates it directly into the products of vehicle traders and mobility providers, enabling those customers to surface climate action information to their end users.
Quantifiable outcome
- Players report winning multipliers up to x20000 on top slots
- +2 more outcomes
Companies that use Other Way
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Other Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Other Way partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Game Software Providers (40+)coreVavada integrates games from 40+ software providers including NetEnt, Pragmatic Play, Play'n Go, Yggdrasil, Thunderkick, iSoftBet, Red Tiger, Relax Gaming, BGaming, Nolimit City, Blueprint Gaming, and many others. These providers supply the 4500+ slot machines, table games, and live dealer content available on the platform.
Scale indicators6 records
Other Way competitors and assessment
Company assessmentBroad incumbents
- Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise carbon accounting solution integrated with the Salesforce CRM ecosystem. It is comparable because large incumbents can deliver carbon data inside enterprise software stacks, raising the competitive bar for specialized vendors like Other Way.
- Microsoft Sustainability Manager: Microsoft's sustainability cloud offering provides enterprise carbon accounting and ESG data management as part of a broader cloud platform. It is comparable because incumbents like this can bundle carbon data into enterprise contracts that compete with Other Way's embedded approach.
Direct peers
- Emitwise: Emitwise offers enterprise carbon accounting software with a focus on supply chain and product carbon footprints. It is a direct peer because of its emphasis on Scope 3 and PCF, which overlaps with Other Way's vehicle-focused positioning.
- Sweep: Sweep is an enterprise carbon accounting and ESG platform. It is a direct peer because it serves the same enterprise buyer segment (large companies needing carbon data) and competes for climate data budgets that Other Way also targets.
- Persefoni: Persefoni is a climate management and accounting platform for enterprises and financial institutions. It is a direct competitor in the same enterprise carbon accounting category, overlapping with Other Way on sustainability data infrastructure.
- Watershed: Watershed is an enterprise climate platform for measuring, reporting, and reducing emissions. It directly competes with Other Way for carbon accounting and Scope 3 buyer budgets across large enterprises, including mobility and industrial customers.
- Plan A: Plan A is a SaaS platform for corporate carbon accounting and decarbonization, headquartered in Berlin. It competes with Other Way for enterprise buyers needing carbon disclosure and reduction tools.
- Greenly: Greenly provides carbon accounting software for SMBs and mid-market companies. It is comparable to Other Way because it embeds carbon measurement into everyday business workflows, though targeting a smaller customer profile.
- Normative: Normative is a carbon accounting engine focused on Scope 3 emissions for enterprises. It directly competes with Other Way on emissions factors, LCA methodologies, and product-level carbon footprint use cases.
- CarbonChain: CarbonChain measures carbon footprints of supply chains and physical products for industrial companies. It is comparable to Other Way because both focus on product-level carbon footprint calculation and supply-chain emissions data.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights4 records
Customer concentration
Other Way social profiles
Digital presenceOther Way compliance and trust
Trust signalCompliance1 record
Other Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Other Way leadership team
Management profileNumber of profiles
Profiles1 record
Other Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Other Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Other Way
What does Other Way do?
Other Way embeds vehicle-level carbon footprint data into products used in the automotive and mobility sectors. Its offering enables vehicle traders and mobility providers to surface climate action information within their own products and customer-facing experiences.
Is Other Way a public or private company?
Other Way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Other Way founded?
Other Way was founded in 2017. It employs 11 to 50 people.
Where is Other Way based?
Other Way is headquartered in London, United Kingdom, in the Europe region.
How does Other Way make money?
Four revenue lines are on record. Casino House Edge is the primary driver. The others are sports Betting Margins, bonus Wagering Requirements and affiliate Program.
Who are Other Way's main competitors?
Broad incumbents on record are Salesforce Net Zero Cloud and Microsoft Sustainability Manager. Direct peers are Emitwise, Sweep, Persefoni, Watershed, Plan A, Greenly, Normative and CarbonChain.
Does Other Way have an API?
No public API is recorded for Other Way.
What industry is Other Way in?
Other Way's product category is Vehicle Carbon Emissions Data. Its primary akta.pro industry code is EUABAEAD, Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms, with a secondary code of EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms.