Reklamehuset, Sonderborg

What Reklamehuset, Sonderborg does

Reklamehuset Sønderborg ApS is a Danish full-service advertising and web bureau founded in 1973 (originally as Intercom, rebranded in 1984) and headquartered in Sønderborg with a secondary office in Aabenraa. The company provides integrated services spanning graphic design, web design and development, logo and brand identity, marketing campaigns (both online and offline), newsletter production, and print materials for SMBs, larger enterprises, and cultural/nonprofit organizations. Core technical delivery is built on open-source content management systems (Contao and Dynamic Web), with webshop capabilities including subscription models, B2B pricing, POS integration, and automated order fulfillment features. The firm has documented multi-country client work across Denmark, Norway, Sweden, and Germany.

The company operates a sales-led, B2B professional services model with project-based, custom-quoted engagements and multi-year contract cadences, acquiring customers through direct consultation, website inquiries, and long-standing client referrals. With a team of 8-9 employees led by owner Stefan Johannsen, the bureau has accumulated 250+ web design projects over more than 40 years of graphic design experience, and reports client relationships of 25-35 years. Revenue is generated entirely from professional service fees across three streams: web design and development, graphic design, and marketing/campaign execution. A recent collaboration with Aptum Ink has added a behavioral design capability, and the firm is actively hiring a Copywriter/Communications Consultant, signaling modest capacity expansion. The company is privately held with no external funding, no disclosed revenue, and no parent entity.

Name

Reklamehuset, Sonderborg

Legal name

Reklamehuset Sønderborg ApS

Website

https://reklamehuset.dk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Reklamehuset is a Danish full-service advertising and web bureau (founded 1973) in Sønderborg and Aabenraa, delivering graphic design, web design, and marketing services to SMBs, enterprises, and nonprofits via project-based, multi-year engagements with a team of 8-9.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

akta.pro secondary industries

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Advertising agency services
• Web design development
• Graphic design services
• Brand identity design
• Marketing campaign management

Headquarters

HQ city

Sønderborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Web Design & Development: Project-based web design, responsive web development, and CMS implementation services. Clients include websites, webshops, and web applications with varying complexity.
2. Professional Services - Graphic Design: Logo design, brand identity, graphic production, brochures, catalogs, annual reports, and printed marketing materials.
3. Professional Services - Marketing: Marketing strategy, online and offline marketing campaigns, social media management, newsletter production, and ongoing marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reklamehuset is a full-service advertising and web bureau delivering integrated graphic design, web design and development, and marketing services to Danish businesses. Core offerings include responsive website design and CMS implementation (Contao, Dynamic Web), webshop and e-commerce development, logo and brand identity design, graphic design (brochures, annual reports, catalogs), and end-to-end marketing campaign execution across online and offline channels.

Product overview

Reklamehuset is a fullservice advertising and web bureau founded in 1973, offering integrated graphic design, webdesign, and marketing services. The company operates with a unified service model spanning three core areas: Webdesign and CMS Implementation (websites, webshops, responsive design built on Contao Open Source CMS and Dynamic Web CMS), Logo Design and Visual Identity (logos, brand guidelines, design manuals), and Graphic Design Services (brochures, annual reports, product catalogs, print materials). Marketing services complement the creative offerings with both online (Google, Facebook) and offline (print, radio, outdoor) campaign execution. With offices in Sønderborg and Aabenraa and over 50 years of experience, the agency serves clients across Denmark and northern Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign and CMS Implementation Design and development of responsive websites built on content management systems (Contao Open Source CMS, Dynamic Web CMS), including layout, implementation, hosting, and ongoing maintenance. Targeted at businesses needing professional web presence with easy content management.
• Webshop Development Design and development of e-commerce websites with features including subscription models, B2B functionality with differentiated pricing, POS synchronization, and automated label generation for order fulfillment. Built for retailers and brands selling online.
• Logo Design and Visual Identity Creation of logos, brand identities, and design guidelines including design manuals, letterheads, business cards, signage, and vehicle branding to establish cohesive brand expression for businesses and organizations.
• Graphic Design Services Comprehensive graphic design services including profile brochures, annual reports, product catalogs, promotional flyers, display materials, and print production across multiple languages for corporate and organizational clients.
• Marketing and Campaign Management Strategic and executional marketing services including online marketing (Google, Facebook, programmatic), offline marketing (print, radio, cinema, outdoor), campaign development, social media management, and newsletter production and distribution.

Quantifiable outcome

• 17%+ campaign response rate for personalized direct mail
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SMV:Eksport / Erhvervshus SydjyllandminorGTM or Marketing PartnerCollaborated with SMV:Eksport funds and Erhvervshus Sydjylland on export strategy projects for clients like Simon Moos. Reklamehuset helps clients navigate export market entry with typically up to 150,000 DKK in subsidies available.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Advice A/S: One of Denmark's largest advertising and communications agencies, providing integrated advertising, branding, and digital services to Danish and Nordic clients — directly comparable as a Danish full-service agency, but at significantly greater scale.
• Publicis Groupe Denmark: Global advertising and marketing network's Danish operations offering strategy, creative, media, and digital services — broad incumbent that competes for the same Danish enterprise marketing briefs.
• Ogilvy Denmark: WPP-owned global agency's Danish presence offering brand strategy, advertising, and digital solutions — large incumbent competing for the same regional and enterprise branding mandates as Reklamehuset.
• TRY (formerly TRY/AKA): One of the largest Nordic creative agencies, offering advertising, design, and digital services across multiple countries — broad incumbent with overlapping capabilities to Reklamehuset, but at a much larger network scale.
• McCann Denmark: Interpublic-owned global network with Danish operations providing full-service advertising, branding, and digital marketing — comparable capability set, but much larger scale and international reach.
• Dentsu Denmark: Dentsu International's Danish operations offering advertising, digital, and CX services — broad incumbent offering overlapping capabilities to enterprise clients across the Nordics.

Others

• Wix.com: Self-serve website-building platform that competes for SMB web design work Reklamehuset traditionally performed — adjacent threat rather than direct competitor, but a structural disruptor for the entry-level SMB design market.
• Canva: Self-serve graphic design platform used widely by SMBs for logos, brochures, and social media materials — comparable to Reklamehuset's graphic design offerings but as a low-cost substitute rather than a direct competitor.

Direct peers

• Kunde & Co: Danish advertising and branding agency covering strategy, creative, and digital — overlapping service portfolio and SMB/enterprise client focus that makes it a direct regional comparable.
• Propaganda A/S: Long-established Danish creative agency offering branding, advertising, and digital design services to a mixed SMB and enterprise client base — closely comparable service mix and market positioning to Reklamehuset.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reklamehuset
• LinkedInlinkedin.com/company/reklamehuset
• Instagraminstagram.com/reklamehuset

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reklamehuset, Sonderborg