What AuTeBa does

AuTeBa GmbH is a German industrial automation specialist headquartered in Kassel, founded in 1996 and operating as a wholly-owned subsidiary of Gebr. Pfeiffer SE since 2020. The company delivers PLC programming, SCADA systems, HMI design, process simulation, commissioning, and digital plant documentation services to industrial customers — predominantly in cement and building materials, with growing exposure to general industry, logistics, oil & gas, and automotive. Its engineering services cover the full automation lifecycle from functional design through on-site commissioning across approximately ten countries including Germany, Kazakhstan, the USA, Hong Kong, Kenya, Russia, Brazil, Saudi Arabia, Poland, and Chile.

Under its current ownership, AuTeBa has progressively productized its engineering IP into a proprietary software stack. The portfolio includes SMI (IoT platform, launched 2021), AuTeBa SCADA (process control system, launched 2022), SRD (QR-code-based digital documentation, launched 2023), SCC (energy efficiency control, launched 2024), and ASD (in development). This stack complements rather than replaces the core services business, which is delivered through direct enterprise field sales on a project-by-project basis to a concentrated roster of large industrial OEMs and plant operators (BMW, Gebr. Pfeiffer SE, Lödige, Grenzebach, Claudius Peters, Luehr Filter, ME-Automation, Wintershall Dea, Asia Airfreight Terminal, SemeyCement). Headcount has roughly doubled from 10 to over 20 employees since 2019, including PhD-level engineers, and the company maintains a research partnership with DFKI for applied AI/ML work in process automation.

Commercially, AuTeBa operates as a project-based engineering services firm with an emerging recurring software revenue stream. Pricing is contracted per project rather than on subscription or consumption metrics, and go-to-market relies on direct senior relationships with engineering and operations buyers at industrial OEMs and large plant operators. Customer concentration is high, with the parent company likely representing a disproportionate share of revenue alongside a small number of anchor enterprise accounts. The leadership team comprises Managing Director Andreas Leder and CEO Christoph Schläfer, both serving under the Gebr. Pfeiffer SE parent structure.

Name

AuTeBa

Legal name

AuTeBa GmbH

Website

https://auteba.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

AuTeBa GmbH is a Kassel-based industrial automation specialist and subsidiary of Gebr. Pfeiffer SE, delivering PLC, SCADA, HMI, commissioning, and proprietary software (SCADA, SRD, SCC, SMI) to cement, building materials, and general-industry OEMs across roughly ten countries.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Computer Integrated Systems Design (7373), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Industrial automation software
• PLC programming services
• SCADA systems
• Process automation engineering
• Industrial IoT solutions

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Automation Services: Project-based services including PLC programming, SCADA system development, process visualization, commissioning, and documentation for industrial automation. Services are provided globally at client sites or remotely from the company's offices.
2. Custom Software Development: Development of customized automation software solutions tailored to specific client requirements, including proprietary products like SMI, SRD, and SCC systems.
3. Energy Efficiency Solutions: Compressed air optimization and analysis services including inspection, documentation, development of optimization concepts, implementation, and permanent monitoring.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

AuTeBa GmbH develops and sells industrial automation software and provides project-based engineering services for process control systems. The company delivers PLC programming, SCADA systems, HMI design, process simulation, AI-based optimization, on-site commissioning, digital documentation, and retrofit/upgrade services, alongside proprietary products SMI (IoT monitoring), SRD (QR-code documentation), SCC (compressed air optimization), and ASD (automated PLC code generation). Solutions target cement, building materials, automotive logistics, air freight, and general industrial clients worldwide.

Product overview

AuTeBa GmbH is an industrial automation software company offering a portfolio of proprietary software products and engineering services. The core product suite includes SMI (Smart Machine Interface) for cloud-based IoT monitoring, SRD (Smart Reading Document) for QR-code digital documentation, SCC (Smart Compression Control) for energy efficiency, and ASD (Automation Software Development) for automated PLC programming. These are complemented by the AuTeBa SCADA System for process control and visualization. Services include simulation using WinMOD, HMI design with platforms like WinCC and FactoryTalk, AI solutions leveraging machine learning for predictive maintenance, on-site commissioning worldwide, digital documentation, and retrofit/upgrade services. The company develops solutions for cement, automotive, logistics, and air freight industries.

Differentiator

Problem solved

Functional benefit

Brands

• SMI / Smart Machine Interface: An intelligent solution for easy and secure access to machine and system data, enabling monitoring and optimization of industrial processes with real-time dashboards and encrypted cloud storage.
• SRD / Smart Reading Document
• SCC / Smart Compression Control
• ASD / Automation Software Development

Products and services

• SMI - Smart Machine Interface IoT-based cloud monitoring solution providing real-time access to machine and plant data via OPC UA, with encrypted transmission, interactive dashboards, and expandable AI algorithms for process optimization in small and medium-sized production facilities.
• SRD - Smart Reading Document QR-code based digital documentation system that enables service technicians to access technical documentation, operating manuals, circuit diagrams, and safety information directly at equipment via mobile scanning.
• SCC - Smart Compression Control Compressed air optimization solution that identifies excessive consumption through flow measurement, provides energy efficiency analysis, and implements permanent leakage monitoring with structure-borne sound sensors for industrial facilities.
• ASD - Automation Software Development Automated software programming service using standardized and tested code for efficient industrial automation development, generating PLC code and visualization components faster with consistent application of programming standards.
• AuTeBa SCADA System Proprietary process control system that monitors, controls, and optimizes industrial plants in real time, tracking production flow, monitoring key parameters, and identifying potential bottlenecks before they occur; first deployed at a cement plant in Kazakhstan.
• Process Visualisation (HMI Design) Process visualization and HMI design services using WinCC, FactoryTalk, Studio 5000, and APROL platforms for real-time monitoring, analysis, and control of industrial processes.
• Simulation (WinMOD) Virtual modeling, simulation, and optimization of industrial processes using the WinMOD software platform, enabling testing of different scenarios before commissioning.
• AI Solutions (KI-Lösungen) Artificial intelligence and machine learning integration for industrial automation, including predictive maintenance, energy consumption optimization, and custom algorithm development in collaboration with DFKI for cement plants, logistics, and industry.
• Commissioning Services On-site global commissioning services for control systems, ensuring software and hardware synchronization and training operating personnel at client plants worldwide.
• Documentation Services Digital documentation services with QR-code labels for quick access to technical information, providing reference materials for operators and maintenance personnel.
• Retrofit / Upgrade Services Modernization of existing installations by replacing outdated components and integrating new technologies, including PLC software upgrades and hardware replacement.

Quantifiable outcome

• Up to 30% energy savings in compressed air systems are the norm; sometimes more than this
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Gebr. Pfeiffer SEcoreStrategic or Co-development Partner · 1 January 2020Since 2020, AuTeBa GmbH has been a subsidiary of Gebr. Pfeiffer SE. This partnership makes AuTeBa even more productive and enables the highest standards in research and development of innovative process control systems. Gebr. Pfeiffer SE is a leading provider of cement and building materials processing equipment with over 500 employees worldwide.
• DFKI (German Research Center for Artificial Intelligence)coreStrategic or Co-development PartnerAuTeBa works closely alongside their parent company and the DFKI in Kaiserslautern to keep pace with AI developments. They regularly have staff preparing their PhDs at DFKI. This collaboration supports AuTeBa's goal of developing innovative software solutions using AI for automation applications in cement plants, logistics, and industry.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation: Major industrial automation vendor whose Allen-Bradley PLCs and FactoryTalk SCADA/HMI AuTeBa supports — overlapping capability and integrator services at significantly larger scale.
• Siemens Digital Industries: Global leader in industrial automation (SIMATIC PLCs, WinCC SCADA) whose platforms AuTeBa builds on and services — overlapping capability set at vastly larger scale, including direct integrator competition.
• ABB Ability / ABB Process Automation: Global automation incumbent offering 800xA DCS and SCADA across cement and process industries — comparable to AuTeBa's process-control offering but as part of a much broader industrial portfolio.

Direct peers

• PSI Software AG: German industrial software vendor specialising in process control, SCADA/MES and AI for energy, metals, cement and production industries — directly comparable to AuTeBa's SCADA and process-automation offering, but at materially larger scale.
• COPA-DATA: Austrian vendor of the zenon SCADA/HMI platform used widely in industrial automation — directly comparable to AuTeBa's proprietary SCADA system and HMI services across factory and process automation.
• M&M Software GmbH: German vendor of industrial automation, SCADA and control software (warema, iAM) used in manufacturing and process industries — overlapping product footprint and customer type with AuTeBa.
• ICON-LSC GmbH: Specialist integrator offering process automation, PLC/SCADA engineering and electrical design for industrial plants — closest head-to-head niche competitor to AuTeBa's control-system integration services in Germany.
• Inserco GmbH: German process-automation service provider focused on plant commissioning, SCADA and electrical engineering — closely comparable in size, vertical mix and service model to AuTeBa.

Regional players

• KÖHL Maschinenbau / process-automation peers in DACH SMB segment: DACH SMB control-system integrators serving cement, building-materials and logistics customers; structurally similar size, geography and service mix to AuTeBa and competing for the same mid-tier EPC projects.

Emerging players

• AUVESY (versiondog): German provider of version management and data management for industrial automation (versiondog) — adjacent to AuTeBa's SRD and SCADA documentation/IP-management capabilities, but focused on a specific software niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auteba2543
• LinkedInlinkedin.com/company/auteba-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AuTeBa