Ultralub

What Ultralub does

Ultralub is a private, for-profit lubricants company founded in 1997 and headquartered in Flushing, New York, United States. The company maintains an extensive oils and lubricants catalogue spanning three end markets: passenger cars, motorcycles, and the industrial sector, with products formulated to cover vehicle and equipment engines. According to the short description provided, this catalogue breadth is the central feature of Ultralub's offering.

Operationally, Ultralub operates with a workforce of 101–250 employees, placing it in the small-to-mid-sized business segment. The company maintains a web presence at ultralub.com/en, though a direct scrape of that URL returned only a placeholder loading page with no substantive company content, product technical specifications, pricing, distribution model, or certifications. As a result, the input contains no information on Ultralub's manufacturing versus distribution model, no disclosed customer logos, no segment-level revenue mix, no pricing structure, no geographic footprint beyond the U.S. headquarters, and no proprietary technology stack.

Commercially, the absence of funding history, M&A activity, leadership disclosures, regulatory actions, or product launch dates means the business model mechanics—how Ultralub manufactures or sources its lubricants, how it prices, how it distributes (retail vs. B2B vs. e-commerce), and how it competes—cannot be substantiated from the available data. The company should be treated as a single-product-line, multi-vertical lubricants operator with a 28-year operating history, but with material information gaps across go-to-market, technology, financials, and governance.

Name

Ultralub

Website

https://ultralub.com

Company type

Private

Founded year

1997

Headcount range

101–250 employees

Short description

Ultralub is a private U.S. lubricants company founded in 1997, headquartered in Flushing, NY, that distributes an extensive oils catalogue for cars, motorcycles, and industrial engines to automotive and industrial customers.

Ownership category

akta.pro rank

Product category

Automotive & Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Products Of Petroleum & Coal (2990), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Automotive Lubricants & Fluids (IMAEAMAA), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

Keywords

• Automotive lubricants
• Motorcycle engine oils
• Industrial lubricants
• Engine oil catalogue
• Lubricant manufacturing

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

Ultralub offers an extensive catalogue of lubricants and oils for cars, motorcycles, and the industrial sector, covering engine applications for vehicles and machinery. The company manufactures and supplies engine oils and related lubrication products to consumer and industrial markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Engine Oils & Lubricants Catalogue

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Lucas Oil: Lucas Oil is a US-based privately-held manufacturer of automotive and industrial lubricants, additives, and greases. Highly comparable to Ultralub as a mid-sized US-oriented branded blender in automotive and industrial channels.
• Royal Purple (Calumet): Royal Purple produces high-performance synthetic lubricants for automotive and industrial applications. Comparable to Ultralub as a US-based branded blender targeting premium automotive and industrial niches.
• Valvoline: Valvoline is a major branded motor oil and lubricant manufacturer with a strong automotive and industrial portfolio. Directly comparable to Ultralub as a finished-lubricant blender selling engine oils and industrial fluids through similar channels.
• Fuchs Petrolub: Fuchs is one of the largest independent lubricant manufacturers, with deep automotive and industrial coverage. Comparable to Ultralub as a focused lubricant blender operating across multiple end markets.
• Bel-Ray: Bel-Ray is a specialty lubricant manufacturer serving motorcycles, powersports, and industrial markets. Directly comparable to Ultralub's motorcycle and industrial product focus.
• Motul: Motul is a privately-held specialty lubricant manufacturer with strong automotive and motorcycle product lines. Comparable to Ultralub's car and motorcycle oil focus, competing in similar high-performance and aftermarket segments.

Broad incumbents

• TotalEnergies Lubricants: TotalEnergies markets a full range of automotive and industrial lubricants globally. Comparable to Ultralub as a broad incumbent in the same blending and distribution categories.
• Castrol (BP): Castrol is a global major lubricant brand under BP, spanning automotive, motorcycle, and industrial oils. Comparable as a broader incumbent in the same finished-lubricant categories that Ultralub serves.
• Kendall Motor Oil (Phillips 66): Phillips 66's lubricants business produces Kendall and other motor oil brands for automotive and industrial customers. Comparable to Ultralub as a finished-lubricant supplier in overlapping segments.
• Shell Lubricants: Shell is one of the world's largest lubricant manufacturers with Pennzoil, Quaker State, and Rotella brands across automotive and industrial categories. Provides the scale and brand benchmark Ultralub competes against.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/UltralubCambodia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultralub