Easy Roller Dice Company
Easy Roller Dice Company is a privately held, Shopify-based e-commerce retailer that designs and sells polyhedral dice and tabletop RPG accessories, serving hobbyist TTRPG players, dice collectors, and gaming-store wholesalers. Its catalog spans metal, plastic, glass, and gemstone dice plus trays, bags, and storage cases.
- Company typePrivate
- Founded-
- HeadquartersJohnstown, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Easy Roller Dice Company does
Easy Roller Dice Company is a privately held, founder-led e-commerce retailer that designs and sells polyhedral dice and related tabletop role-playing game (TTRPG) accessories, primarily serving individual hobbyist gamers, dice collectors, and the wholesale channel of gaming stores. Its core catalog spans 25-plus distinct collections organized across metal dice (Legendary, Gun Metal, Hollow, Mini, Dragon Scale, Heroic series), standard and specialty plastic dice, premium glass, gemstone, and stone dice, plus a broad accessories line (dice trays, bags, cups, storage cases, counter dice) and novelty items such as Digital Gift Cards, Dice Jail, and a Fantasy Art Coloring Book.
The commercial platform is a Shopify-hosted storefront at easyrollerdice.com supplemented by a dedicated wholesale portal (wholesale.easyrollerdice.com), a drop shipping program via Shopify Collective, and an affiliate program via uppromote.com, with Judge.me powering on-site reviews. Differentiation rests on proprietary hand-drawn fonts (Dragon, Elvenkind, Signature) used across branded series like Metal Dice of Ancient Dragons, Dice of Giants, and Hollow Dice of Divine Retribution, along with hand-checked quality assurance and a 30-day money-back guarantee on 7-piece sets.
The revenue model is one-time physical product sales at unit prices ranging from $5.95 (entry-level plastic sets) to $99.95 (premium gemstone sets), with free U.S. shipping above $75, military and first-responder discounts, and digital gift cards in $25/$50/$100 denominations. The company is headquartered by mailing address in Johnstown, Ohio, shows no external investors or parent company, and reports no disclosed financials, headcount, or founding date in the available data.
Easy Roller Dice Company firmographics
Firmographics- Name
- Easy Roller Dice Company
- Legal name
- Easy Roller Dice Company
- Website
- https://easyrollerdice.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Easy Roller Dice Company is a privately held, Shopify-based e-commerce retailer that designs and sells polyhedral dice and tabletop RPG accessories, serving hobbyist TTRPG players, dice collectors, and gaming-store wholesalers. Its catalog spans metal, plastic, glass, and gemstone dice plus trays, bags, and storage cases.
- Ownership category
- akta.pro rank
Easy Roller Dice Company industry classification
Industry- Product category
- Tabletop Gaming Accessories
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)
- akta.pro secondary industries
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Easy Roller Dice Company is headquartered
LocationHeadquarters
- HQ city
- Johnstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy Roller Dice Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: Direct sales of polyhedral dice sets and tabletop gaming accessories through e-commerce platform. Includes metal dice, plastic dice, glass dice, stone dice, specialty dice, dice bags, dice trays, and dice cups. One-time purchase model for physical products.
- Digital Gift Cards: Digital gift cards sold in $25, $50, and $100 denominations, delivered via email with redemption instructions at checkout
- Wholesale/B2B Sales: Wholesale portal at wholesale.easyrollerdice.com for gaming stores and retailers to purchase inventory
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Plastic Dice Sets |
| Unit Pricing | Pay-as-you-go | Metal Dice Sets |
| Unit Pricing | Pay-as-you-go | Sharp Edge Dice Sets |
| Unit Pricing | Pay-as-you-go | Specialty & Accessory Dice |
| Unit Pricing | Pay-as-you-go | Premium Glass & Gemstone Dice |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Easy Roller Dice Company product offering
Product offeringCore offering
Easy Roller Dice Company designs and sells polyhedral dice sets and tabletop role-playing game (TTRPG) accessories directly to consumers through its Shopify e-commerce storefront. The product range spans metal dice (zinc alloy), plastic dice, glass dice, gemstone dice, and stone dice, complemented by dice trays, bags, cups, and storage cases. The company also operates a wholesale portal (wholesale.easyrollerdice.com) serving gaming stores and retailers with bulk inventory.
Product overview
Easy Roller Dice Company operates as a Shopify-based e-commerce retailer specializing in tabletop gaming accessories, primarily polyhedral dice and related products. The portfolio encompasses two major product lines: metal dice (including Legendary, Gun Metal, Hollow, Mini Metal, Dragon Scale, and Heroic series) and plastic dice (standard 7-piece sets, bulk quantities, specialty shapes like D30 and D60), supplemented by premium specialty dice (Glass, Gemstone, Cat's Eye, and Wizard Stone collections) and gaming accessories (Dice Trays, Bags, Cups, Storage Cases). The company also offers novelty items like the Fantasy Art Coloring Book and Dice Jail, plus Digital Gift Cards. Products range from budget-friendly plastic sets ($5.95) to premium gemstone dice ($99.95) and serve both casual gamers and dedicated TTRPG collectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Dice Sets
Quantifiable outcome
- 30-day money-back guarantee on all 7-piece dice sets
- +1 more outcomes
Companies that use Easy Roller Dice Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Easy Roller Dice Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Easy Roller Dice Company partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Easy Roller Dice Company competitors and assessment
Company assessmentDirect peers
- Wiz Dice: DTC retailer specializing in premium TTRPG dice sets and gift-boxed bundles. Directly comparable on premium metal/specialty dice positioning and on the collector/gift buyer persona.
- Die Hard Dice: Specialist metal dice retailer focused on engraved, hand-poured premium sets for tabletop RPGs. Overlaps directly with Easy Roller's metal and hand-drawn design value proposition and target TTRPG/collector buyer.
- Norse Foundry: Premium metal polyhedral dice direct-to-consumer retailer selling exclusive designs and themed collections to TTRPG players. Direct overlap with Easy Roller's metal, sharp edge, and themed dice lines and the same hobbyist buyer.
- MDG (Metallic Dice Games): Premium metal dice DTC retailer with themed collections, sharp edge sets, and TTRPG accessories. Closely comparable on product mix (metal dice + accessories) and buyer (TTRPG enthusiasts and collectors).
- Top Shelf Gamer: Game accessory DTC brand specializing in dice trays, deck boxes, and character minis alongside dice. Comparable as a tabletop accessory retailer targeting the same TTRPG/board game buyer with bundled accessories.
- Awesome Dice: Online retailer of polyhedral dice and tabletop gaming accessories catering to D&D and RPG players. Comparable assortment (dice + accessories) and target customer (TTRPG hobbyists), positioned similarly as a specialty e-commerce store.
Emerging players
- Crit for Success: Boutique dice maker/retailer offering handcrafted resin and artisan sets to TTRPG collectors. Comparable as a niche/emerging player in the polyhedral dice retail space targeting the collector end of Easy Roller's customer base.
Broad incumbents
- Q Workshop: Established dice manufacturer and global retailer of themed and licensed dice (including D&D, Witcher, etc.). Comparable as a broader incumbent operating in the same polyhedral dice category with a wider distribution footprint.
- Chessex: Industry-standard mass-market polyhedral and bulk dice maker supplying hobby stores, retailers, and DTC. Broad incumbent in the same product category with a much deeper catalog and B2B distribution penetration than Easy Roller.
Regional players
- The Dice Shop Online: Long-running UK-based polyhedral dice retailer serving the TTRPG market globally. Comparable product assortment and customer base, but primarily serves European customers rather than the U.S. domestic market Easy Roller focuses on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Easy Roller Dice Company social profiles
Digital presenceEasy Roller Dice Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Roller Dice Company leadership team
Management profileNumber of profiles
Profiles2 records
Easy Roller Dice Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Roller Dice Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Roller Dice Company
What does Easy Roller Dice Company do?
Easy Roller Dice Company designs and sells polyhedral dice sets and tabletop role-playing game (TTRPG) accessories directly to consumers through its Shopify e-commerce storefront. The product range spans metal dice (zinc alloy), plastic dice, glass dice, gemstone dice, and stone dice, complemented by dice trays, bags, cups, and storage cases. The company also operates a wholesale portal (wholesale.easyrollerdice.com) serving gaming stores and retailers with bulk inventory.
Is Easy Roller Dice Company a public or private company?
Easy Roller Dice Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Roller Dice Company founded?
Easy Roller Dice Company was founded in -1.
Where is Easy Roller Dice Company based?
Easy Roller Dice Company is headquartered in Johnstown, United States, in the North America region.
How does Easy Roller Dice Company make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are digital Gift Cards and wholesale/B2B Sales.
Who are Easy Roller Dice Company's main competitors?
Direct peers on record are Wiz Dice, Die Hard Dice, Norse Foundry, MDG (Metallic Dice Games), Top Shelf Gamer and Awesome Dice. Crit for Success is listed as an emerging player. Broad incumbents are Q Workshop and Chessex. The Dice Shop Online is listed as a regional player.
Does Easy Roller Dice Company have an API?
No public API is recorded for Easy Roller Dice Company.
What industry is Easy Roller Dice Company in?
Easy Roller Dice Company's product category is Tabletop Gaming Accessories. Its primary akta.pro industry code is CRALAKAL, Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools), with a secondary code of CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 45912 and its SIC code is 5945.