Norse Foundry
Norse Foundry designs and sells premium tabletop gaming accessories — primarily RPG dice and related gear — through direct-to-consumer e-commerce, wholesale, Kickstarter, and conventions, serving tabletop RPG players, dice collectors, hobby retailers, and event organizers globally.
- Company typePrivate
- Founded2011
- HeadquartersFort Myers, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Norse Foundry does
Norse Foundry is a privately held, Fort Myers, Florida-based designer and retailer of premium tabletop gaming accessories, founded on November 26, 2011 within 2D10 Games by founders with Dungeons & Dragons experience dating to 1997. The company is best known for its RPG dice sets across multiple material tiers — zinc alloy, 6063 aluminum, gemstone (amethyst, obsidian, jade, opal), glass (K9, zircon, cat's eye), silicone, and natural/organic materials — with proprietary branded products including The Boulder® oversized silicone dice, Tray of Holding™ and Chest of Holding™ dice storage, and Wondrous Cut precision-cut designs. The portfolio extends well beyond dice into TTRPG coins (Adventure, Monster, Challenge, Class), enamel class pins, dice towers, minis and maps, CCG accessories, warpips for wargaming, themed collections (Dungeon Delve, Feyweave, Storybook, Sylvan Weaver, Hydrascale, Ironworks, Space, Pirate, Norse, Ooze of Doom), digital dice, and lifestyle merchandise (candles, journals, plushies, apparel, stickers).
Norse Foundry firmographics
Firmographics- Name
- Norse Foundry
- Legal name
- Norse Foundry
- Website
- https://norsefoundry.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norse Foundry designs and sells premium tabletop gaming accessories — primarily RPG dice and related gear — through direct-to-consumer e-commerce, wholesale, Kickstarter, and conventions, serving tabletop RPG players, dice collectors, hobby retailers, and event organizers globally.
- Ownership category
- akta.pro rank
Where Norse Foundry is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Norse Foundry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Norse Foundry generates revenue primarily through direct-to-consumer sales via their e-commerce platform. They sell premium RPG dice sets, accessories, and collectibles at price points ranging from $15 to $200+ depending on material and design complexity.
- Wholesale Distribution: The company operates a wholesale portal (norsewholesale.com) supplying retailers and distributors with bulk orders of dice and accessories.
- Custom Manufacturing: Norse Foundry accepts custom orders for dice, coins, and pins with minimum order quantities (50-500+ units depending on product type), creating bespoke products for individuals and organizations.
- Crowdfunding Campaigns: The company utilizes Kickstarter for product launches, suggesting crowdfunding as a revenue and marketing stream for new designs and limited editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zinc Alloy Metal Dice Sets - Entry-level premium dice |
| Unit Pricing | Pay-as-you-go | 6063 Aluminum Precision Dice - Mid-range metal dice |
| Unit Pricing | Pay-as-you-go | Glass Dice - Mid-premium glass dice sets |
| Unit Pricing | Pay-as-you-go | Gemstone Dice - Premium natural stone dice |
| Unit Pricing | Pay-as-you-go | True Metal Dice - Luxury single dice and sets |
| Unit Pricing | Pay-as-you-go | Accessories - Dice storage and gaming accessories |
| Unit Pricing | Pay-as-you-go | Enamel Pins and Collectibles - Wearable merchandise |
| Unit Pricing | Pay-as-you-go | Adventure Coins - RPG metal coins |
| Unit Pricing | Multi-year contract | Custom Orders - Bespoke manufacturing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Norse Foundry product offering
Product offeringCore offering
Norse Foundry designs and sells premium tabletop role-playing game dice sets and related gaming accessories for individual gamers, collectors, gaming stores, and event organizers. Its catalog spans glass, gemstone, zinc alloy, 6063 aluminum, tungsten, silicone, and natural-material dice, alongside proprietary branded products such as The Boulder® silicone dice, Chest of Holding™ wooden chests, Tray of Holding™ dice trays, and Wondrous Cut geometric dice. The company complements its dice line with TTRPG coins, class coins and pins, Warpips for wargaming, CCG counters and tokens, miniatures, maps, and lifestyle accessories.
Product overview
Norse Foundry is a designer and retailer of premium tabletop gaming accessories, primarily known for high-quality RPG dice sets and dice storage solutions. The product portfolio is organized around a core dice business with multiple material variants (metal/zinc alloy, 6063 aluminum, gemstone, glass, silicone) and themed collections (Dungeon Delve, Feyweave, Storybook, Sylvan Weaver, Hydrascale, Ironworks, Space Dice, Pirate Dice, Norse Themed, Ooze of Doom), complemented by TTRPG accessories (Chest of Holding dice chests, Tray of Holding dice trays, Codex Dice Tower, Class Coins and Pins), collectible gaming items (Adventure Coins, Monster Coins, Challenge Coins), wargaming products (Warpips in metal/silicone/plastic), CCG accessories (mana wheels, counters, tokens), and lifestyle products (apparel, candles, journals, plushies). The company operates primarily as an e-commerce direct-to-consumer business with a wholesale program.
Differentiator
Problem solved
Functional benefit
Products and services
- RPG Dice Sets Premium RPG dice sets in multiple materials including glass, gemstone, zinc alloy, 6063 aluminum, true metal including tungsten, silicone, and organic/natural materials; available as standard 7-piece sets, mini dice, oversized dice, and themed collections for tabletop role-playing game players and collectors.
- The Boulder® Oversized Silicone Dice Proprietary oversized 30mm and 55mm silicone dice marketed as The Boulder®, including the Boulder Ice Mold for creating ice-themed dice and mystery Boulder boxes for tabletop gaming enthusiasts.
- Chest of Holding™ and Tray of Holding™ Dice Storage Branded dice storage and rolling solutions including the Chest of Holding™ wooden chests, Tray of Holding™ dice trays, Codex Dice Tower, and dice bags designed to store, protect, and roll dice collections during tabletop gaming sessions.
- TTRPG Metal Coins Adventure Coins, Monster Coins, and Challenge Coins for tabletop RPGs, available in metal varieties such as Dragon Metal Coins and Dwarven Metal Coins, sold in themed sets of 10 for use in tabletop role-playing games.
- D&D Class Coins and Pins Collectible enamel pins and class-themed coins featuring D&D classes including Artificer, Barbarian, Bard, Cleric, Druid, Fighter, Monk, Paladin, Ranger, Rogue, Sorcerer, Warlock, Wizard, and DM, with hard enamel construction and metal finishes for tabletop gaming fans.
- Warpips D6 Gaming Dice Wargaming and CCG D6 dice substitutes in metal (zinc alloy), silicone (set of 10), and plastic (set of 36) variants, featuring pip-marked faces in various colors and designs for tabletop wargaming and collectible card games.
- CCG Counters, Mana Wheels, and Tokens Collectible Card Game accessories including plus/minus dice and counters, mana wheels, countdown dice, and token cards designed for CCG gameplay tracking and mechanics.
- Miniatures and Maps Miniatures and cartography products for tabletop role-playing games, including A&A Miniatures figures and Maps/Cardography terrain products.
- Gaming Lifestyle Accessories Gaming lifestyle accessories including RPG-themed scented candles, dotted-lined gaming journals, coins and meeples, and plushies for tabletop gaming enthusiasts.
- Apparel and Wearables Norse Foundry branded clothing and wearable accessories including earrings, hats, D20-themed keychains, shirts, stickers, and enamel pins for fans and collectors.
- Themed Dice Collections Curated themed dice sets including the Dungeon Delve series, Feyweave designed by Yaniir, Storybook series, Sylvan Weaver, Hydrascale, Ironworks, Space Dice, Pirate Dice, Norse Themed, and Ooze of Doom, organized as themed product lines.
- Wondrous Cut Geometric Dice Premium glass and gemstone dice with intricate geometric Wondrous Cut designs that create unique visual patterns and light refraction effects, sold at premium price points of $160+ per set.
- Mystery Dice and Clearance Mystery dice sets, mystery boxes, and clearance sale items offering discounted or surprise dice selections to consumers.
- Gen Con Exclusives Convention-exclusive dice sets released for Gen Con and other gaming conventions, available through the Gen Con collection.
Quantifiable outcome
- Free US shipping on orders $50+; Canada $150+; Worldwide $250+
Companies that use Norse Foundry
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Norse Foundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Norse Foundry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XP NetworkminorXP Network provides Norse Foundry's loyalty rewards program, allowing customers to earn XP points on purchases that can be redeemed for discounts on future orders. This partnership enhances customer retention and provides a gamified shopping experience that aligns with the gaming-focused brand identity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Norse Foundry competitors and assessment
Company assessmentDirect peers
- Easy Roller Dice Company: Easy Roller Dice designs and sells premium metal RPG dice sets directly to consumers, with a strong emphasis on zinc alloy and aluminum constructions and themed collections. Closely comparable to Norse Foundry on product mix (metal polyhedrals), DTC e-commerce model, and target customer (D&D/TTRPG players).
- Die Hard Dice: Die Hard Dice manufactures and sells precision-engineered metal RPG dice (aluminum, zinc, brass, copper) with custom colorways and themed sets. Highly comparable to Norse Foundry on premium metal positioning, DTC distribution, and the D&D/wargaming collector segment.
- Kraken Dice: Kraken Dice produces handcrafted artisan RPG dice in resin and unique materials with original themed designs. Comparable to Norse Foundry's handcrafted, original-design positioning and direct appeal to dice collectors seeking distinctive, premium pieces.
- Q Workshop: Q Workshop is an established polyhedral dice manufacturer known for premium themed dice sets (e.g., Call of Cthulhu, Witcher, Pathfinder collaborations). Comparable to Norse Foundry on premium polyhedral positioning, themed licensing, and global DTC reach.
- Gamescience: Gamescience manufactures precision polyhedral dice with a focus on fair-rolling, sharp-edged designs and a deep enthusiast following. Comparable to Norse Foundry on precision RPG dice manufacturing and direct sales to hobbyist collectors.
- Wyrmwood Gaming: Wyrmwood Gaming designs and sells premium wooden and leather gaming accessories including dice trays, GM screens, and storage chests. Closely comparable to Norse Foundry's Tray of Holding™ and Chest of Holding™ accessory lines and premium TTRPG-lifestyle positioning.
- Metallic Dice Games: Metallic Dice Games produces metal RPG dice with themed collections and a strong Kickstarter presence. Comparable to Norse Foundry on premium metal polyhedrals, themed sets, and Kickstarter-driven product launches.
- Level Up Dice: Level Up Dice offers custom and themed RPG dice sets with a focus on personalization and color customization. Comparable to Norse Foundry on DTC e-commerce, custom-order capability, and the enthusiast/collector segment.
- Awesome Dice: Awesome Dice sells handcrafted artisan RPG dice, including gemstone and resin sets, with strong collector positioning. Comparable to Norse Foundry's gemstone and artisan dice lines and direct-to-collector e-commerce model.
Broad incumbents
- Chessex: Chessex is a long-established gaming dice and accessories manufacturer with a broad, mass-market catalog covering polyhedrals, war games, and tabletop accessories. Comparable as a broad incumbent in the same product category, though positioned at lower price points than Norse Foundry's premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Norse Foundry social profiles
Digital presenceNorse Foundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norse Foundry leadership team
Management profileNumber of profiles
Norse Foundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norse Foundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norse Foundry
What does Norse Foundry do?
Norse Foundry designs and sells premium tabletop role-playing game dice sets and related gaming accessories for individual gamers, collectors, gaming stores, and event organizers. Its catalog spans glass, gemstone, zinc alloy, 6063 aluminum, tungsten, silicone, and natural-material dice, alongside proprietary branded products such as The Boulder® silicone dice, Chest of Holding™ wooden chests, Tray of Holding™ dice trays, and Wondrous Cut geometric dice. The company complements its dice line with TTRPG coins, class coins and pins, Warpips for wargaming, CCG counters and tokens, miniatures, maps, and lifestyle accessories.
Is Norse Foundry a public or private company?
Norse Foundry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norse Foundry founded?
Norse Foundry was founded in 2011. It employs 11 to 50 people.
Where is Norse Foundry based?
Norse Foundry is headquartered in Fort Myers, United States, in the North America region.
How does Norse Foundry make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, custom Manufacturing and crowdfunding Campaigns.
Who are Norse Foundry's main competitors?
Direct peers on record are Easy Roller Dice Company, Die Hard Dice, Kraken Dice, Q Workshop, Gamescience, Wyrmwood Gaming, Metallic Dice Games, Level Up Dice and Awesome Dice. Chessex is listed as a broad incumbent.
Does Norse Foundry have an API?
No public API is recorded for Norse Foundry.