Schwartz Public Relations

What Schwartz Public Relations does

Schwartz Public Relations GmbH is a Munich-based, owner-managed B2B communications agency founded in 1994 by Christoph Schwartz, specializing in technology and digitalization public relations for German and international corporations, mid-sized enterprises, and startups. The agency delivers integrated communications across earned, paid, owned, and shared media, covering media relations, corporate communications, content marketing, social media, influencer relations, and storytelling, with sector expertise spanning ICT, cybersecurity, AI, consumer electronics, greentech, automotive and mobility, medtech, aerospace and defence, fintech, and supply chain technology.

The agency's most notable technical differentiator is its Generative Engine Optimization (GEO) offering, introduced in May 2025, which translates PR outputs into formats optimized for retrieval and visibility in Large Language Models and AI Overviews. GEO sits alongside traditional services rather than constituting a proprietary platform; the agency has no patents, proprietary SaaS product, or published AI research, and its AI capability is applied to client communications rather than to building AI systems itself. Service delivery is performed by approximately 40 senior consultants based in Munich, supplemented by partner agencies through the Eurocom Worldwide network for international mandates.

The business operates as a professional services firm on project- and retainer-based fees, with no publicly disclosed pricing. Revenue in fiscal year 2025 reached EUR 6.5 million, up 8.3% year-over-year against a German market that contracted 2.7%, supported by 15 new mandates won since May 2025 and a long-tenured client base including OPPO (pan-European), Swissbit, Wire, HARMAN, Object First, Bigbank, and Hexagon. The agency is privately held with no institutional investment and in December 2025 began a generational leadership transition with the appointment of Jörg Stelzer as Agency Director.

Name

Schwartz Public Relations

Legal name

Schwartz Public Relations GmbH

Website

https://schwartzpr.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Schwartz Public Relations is a Munich-based, owner-managed B2B technology communications agency founded in 1994, serving technology corporations, mid-sized enterprises, and startups across DACH and Europe with integrated PR, corporate communications, content marketing, social media, and GEO services.

Ownership category

akta.pro rank

Product category

Technology Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Technology public relations
• Corporate communications consulting
• Media relations services
• B2B tech communications
• Generative engine optimization

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Consulting Services: The agency generates revenue through fees for integrated communications strategies, media relations, corporate communications, content marketing, social media, and GEO services for technology companies, startups, and enterprises. Revenue is project and retainer-based.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Schwartz Public Relations is an owner-managed PR and communications agency based in Munich, Germany, founded in 1994. The agency delivers integrated public relations, corporate communications, content marketing, social media, influencer relations, and Generative Engine Optimization (GEO) services to technology corporations, SMEs, and startups. It operates across the full Earned, Paid, Owned, and Shared media spectrum, with deep sector expertise in ICT, cybersecurity, consumer tech, greentech, mobility, fintech, medtech, and aerospace & defence.

Product overview

Schwartz Public Relations is a PR and communications agency (founded 1994, Munich-based) offering integrated communication services for technology companies. The portfolio combines core services including Public Relations, Corporate Communications, and Social Media with specialized modules such as Generative Engine Optimization (GEO), Content Marketing, Influencer Relations, and Storytelling. The agency covers the full Earned, Paid, Owned, and Shared media spectrum. The offering is organized around deep industry expertise verticals spanning ICT & Digitalization, Industry & Automation, Consumer Tech, Greentech & Energy, Network & Security, Automotive & Mobility, Medtech & Life Sciences, Aerospace & Defence, Fintech & Insurtech, and Supply Chain & Retail. GEO represents their most recently added service module, addressing AI-powered visibility optimization for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Core PR services including media relations, press releases, and strategic communications for technology companies, technology corporations, SMEs, and startups.
• Corporate Communications Strategic corporate communications consulting for technology corporations, SMEs, and startups, including positioning, executive communications, and stakeholder engagement.
• Generative Engine Optimization (GEO) Specialized service optimizing client content for visibility in AI-powered search, Large Language Models (LLMs), and AI Overviews; translates PR work into LLM-compatible formats to improve how companies appear in AI-driven search results.
• Content Marketing Content creation and marketing services that build brand presence and engagement across digital channels for technology clients.
• Influencer Relations Management and coordination of influencer partnerships and relationships for technology brands as part of integrated Earned, Paid, Owned, and Shared media strategies.
• Social Media Social media strategy and management covering the full Earned, Paid, Owned, and Shared media spectrum for technology clients.
• Storytelling Narrative content development to effectively communicate brand messages and corporate stories for technology clients.

Quantifiable outcome

• Revenue of EUR 6.5 million in 2025, growing 8.3% against a market average decline of 2.7%
• +3 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Eurocom WorldwidecoreStrategic or Co-development Partner · 1 January 1994Schwartz PR is the exclusive DACH partner of Eurocom Worldwide, an independent global network of B2B and technology PR agencies. This partnership provides Schwartz PR with access to over 62 global markets and 30+ partner agencies, enabling the agency to serve clients with international communications needs and win pan-European mandates (such as the OPPO mandate). The network operates on a principle of local PR experts with global expertise, and Schwartz PR has served as the exclusive Germany/Austria/Switzerland representative since its founding.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HBI Helga Bailey GmbH: Munich-based PR agency with a strong B2B technology, industrial, and automotive focus. Directly comparable due to shared Munich headquarters, similar technology vertical specialization, and comparable boutique scale.
• Storymaker AG: Munich-based communications agency focused on technology and industrial B2B clients. Comparable as a similarly sized German tech-PR boutique competing for the same client mandates in DACH.
• Hotwire Global: Global technology PR and communications agency headquartered in London with offices worldwide. Comparable as a dedicated technology-PR specialist competing for similar B2B tech clients across European and global markets.
• navos Public Relations GmbH: German PR boutique focused on B2B technology, IT, and digital communications. Comparable as a similarly sized German tech-PR boutique competing for DACH-based technology mandates.
• WeichertMehner / BSK stratégies: German B2B communications consultancy with strong technology and IT focus. Comparable as a German tech-PR boutique of similar scale competing in the same PR Journal technology ranking segment.
• Archetype (formerly Hotwire UK split): Global technology-focused communications agency with European offices serving B2B tech clients. Comparable as a dedicated technology-PR specialist competing for similar enterprise technology mandates.
• Fink & Fuchs AG: Wiesbaden-based PR agency specializing in technology, IT, and digital communications for B2B clients. Closely comparable as a German technology-PR boutique of similar vintage and size competing in the same PR Journal technology ranking.

Broad incumbents

• Ketchum Germany (Ketchum GmbH): German arm of the global Ketchum/Omnicom PR network, offering integrated communications including technology practices. Competes with Schwartz PR for enterprise technology accounts in DACH but with significantly greater scale and breadth.
• Edelman Germany (Edelman.engage): German subsidiary of the world's largest independent PR firm, offering technology, health, and consumer communications. Comparable as a scaled global-network competitor frequently pitched against Schwartz PR for enterprise mandates.
• FleishmanHillard Germany: Omnicom-owned global PR network with a substantial Frankfurt/Munich presence serving technology, healthcare, and consumer clients. A broader incumbent that competes for the same enterprise technology mandates as Schwartz PR but as part of a global portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/schwartzprde
• Facebookfacebook.com/schwartzpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwartz Public Relations