What All Purpose Coatings does

All Purpose Coatings is an Australian privately-held manufacturer and distributor of high-performance epoxy, polyurethane, and polyaspartic floor coating systems, founded in 2010 and headquartered in Brisbane. The company produces its coatings at a Brisbane manufacturing facility and distributes them through a four-office national footprint (Brisbane, Melbourne with two locations, Sydney, Perth), an e-commerce storefront, a trade account program, and a national certified applicator network. Its product portfolio centres on proprietary formulations including the EPO-HI® family (100% solids cycloaliphatic amine cured epoxy primers and binders) and the Sparta Shield® next-generation polyaspartic topcoat, supported by a range of decorative broadcast systems (Ultra Flake®, Hyper Flake®, Litho Flake®, Quartz Shield®, Metallic Marble™, Swirl Coat, Matrix System) and ancillary products such as tints, pigments, concrete treatment chemicals, grinding equipment, and consumables.

The company operates a hybrid business model combining direct e-commerce and trade account sales with a specification-led commercial and industrial channel. Pricing is quote-based rather than publicly listed, and the company runs training and licensing programs (Metallic Marble Masterclasses, APC Advantage licensing pathways including QBCC) to build a national installer base. Its customer base spans primary verticals of industrial and commercial flooring, with secondary segments in education, government and defense, architectural, and residential applications. Named reference customers include the Australian Department of Defense, Coles, Caltex, KFC, McDonald's, Hutchinson Builders, Lendlease, QUT, Mercedes-Benz, Volvo, BOC, and Polaris. The company holds ISO 9001, APAS, Green Building Council, and Australian Made and Owned certifications and operates as a subsidiary of Vanta X Group.

Name

All Purpose Coatings

Legal name

All Purpose Coatings

Website

https://epoxysupplies.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

All Purpose Coatings is an Australian manufacturer and distributor of high-performance epoxy, polyurethane, and polyaspartic floor coating systems, serving commercial, industrial, government, and residential customers across Australia via a four-office footprint and national certified applicator network.

Ownership category

akta.pro rank

Product category

Protective Floor Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (IMAEAHAB)

akta.pro secondary industries

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Epoxy floor coatings
• Protective floor coatings
• Polyaspartic coatings
• Decorative flake systems
• Industrial flooring

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of epoxy coatings, polyurethane, polyaspartic coatings, decorative media, tints, pigments, concrete treatment products, grinding equipment, and consumables through e-commerce store and trade accounts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

All Purpose Coatings manufactures and distributes high-performance epoxy, polyurethane, and polyaspartic floor coating systems, along with decorative flake broadcast systems, for commercial, industrial, government, and residential applications. Products are manufactured at the Brisbane facility and sold through an e-commerce store, trade account program, and a national applicator network across Australia. The portfolio includes proprietary brands such as EPO-HI® epoxy resins, Sparta Shield® polyaspartic topcoat, and decorative systems like Ultra Flake®, Hyper Flake®, Quartz Shield®, and Metallic Marble™.

Product overview

All Purpose Coatings is an Australian owned and manufactured company that produces high-performance epoxy coatings, polyurethane, and polyaspartic floor coating systems for commercial, industrial, and residential applications. The product portfolio includes foundational epoxy resins (EPO-HI® GP Clear and Tinted Epoxy), the Sparta Shield® polyaspartic topcoat system, and multiple decorative broadcast systems (EPO100T® Plain Coat, Ultra Flake®, Hyper Flake®, Litho Flake®, Quartz Shield®, Metallic Marble™, Swirl Coat, and Matrix System). The company also offers ancillary products including tints, pigments, concrete treatment, grinding equipment, and consumables through their online store, along with trade training and certification programs.

Differentiator

Problem solved

Functional benefit

Brands

• EPO-HI®: Product line including EPO100T Plain Coat System, GP Clear Epoxy, and GP Tinted Epoxy - 100% solids two-part cycloaliphatic amine cured Australian Made epoxy resin products
• Sparta Shield®
• Ultra Flake®
• Hyper Flake®
• Quartz Shield®
• Metallic Marble™
• Swirl Coat
• Matrix System
• Litho Flake®
• APC Systems
• APC Advantage

Products and services

• Sparta Shield®
• EPO-HI® GP Clear Epoxy
• EPO-HI® GP Tinted Epoxy
• EPO100T® Plain Coat System
• Ultra Flake®
• Hyper Flake®
• Litho Flake®
• Quartz Shield®
• Metallic Marble™
• Swirl Coat
• Matrix System
• Polyurethane Coatings
• Decorative Media
• Tints & Pigments
• Concrete Treatment Products
• Grinding Equipment
• Consumables & PPE
• Additives

Quantifiable outcome

• 205+ colour options available
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Resi ArtcoreStrategic or Co-development PartnerCreative Resins & Art partnership - Resi Art is a separate brand (resiart.com.au) that offers creative resin art products, with APC coating systems used for artistic applications and river boards. APC provides licensing and product access for creative resin art applications.
• Vanta X GroupminorOthersCorporate parent or affiliated group - Vanta X Group appears in copyright notices for All Purpose Coatings website.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• PPG Industries: Global paints and coatings leader with a sizable industrial and protective coatings portfolio including flooring and concrete protection systems. Comparable as a multinational incumbent offering competing industrial coating chemistries.
• Rust-Oleum (Australia): Specialty protective and industrial coatings brand with floor and concrete coating products distributed in Australia. Comparable as a specialty coatings competitor targeting commercial and DIY floor protection.
• Sika Australia: Subsidiary of Sika AG, supplying flooring resins, epoxy and polyurethane coatings, and concrete protection systems. Comparable as a global construction chemicals major with overlapping commercial/industrial flooring coatings portfolio.
• Hempel Australia: Global coatings supplier with industrial protective, marine, and decorative floor coating products sold through Australian distribution. Comparable as an international incumbent competing in protective and decorative flooring.
• Jotun Australia: Global protective coatings manufacturer with a strong presence in marine, industrial, and protective floor coatings in Australia. Comparable through its protective and floor coating systems targeted at industrial customers.
• DuluxGroup: Australia's leading paints and coatings manufacturer with architectural and industrial portfolios including protective floor coatings. Comparable as the dominant domestic incumbent whose epoxy and protective lines overlap with APC's offering.
• Sherwin-Williams: World's largest coatings company with industrial protective and flooring product lines sold globally, including Australia. Comparable as a broad incumbent in industrial and protective floor coatings.
• Allnex (formerly Nuplex Industries): Global resin and coatings raw materials producer with historical Australian roots in Nuplex, supplying resins used in epoxy and PU coatings. Comparable through its coatings chemistry and Australian heritage.

Direct peers

• Flowcrete (RPM International): Specialist in resin floor coatings (epoxy, polyurethane, polyaspartic) for commercial and industrial facilities, distributed in Australia. Directly comparable to APC across resin flooring chemistry and project specification channels.
• Hychem International: Australian manufacturer of epoxy floor coatings, polyurethane systems, and concrete repair products serving commercial and industrial flooring. Directly competes with APC across epoxy and PU floor coating systems in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Purpose Coatings