Care Your Way

Care Your Way is a UK-based home care provider in Totnes, founded in 2006, delivering respite, dementia, palliative, and personal care services to elderly and vulnerable clients in the local community.

Company typePrivate
Founded2006
HeadquartersTotnes, United Kingdom
Headcount51–100
GTM typeB2C
OfferingServices

What Care Your Way does

Care Your Way is a UK-based, privately held home care provider headquartered in Totnes, Devon, founded in 2006. The company delivers in-home respite, dementia, palliative, and personal care services, serving elderly and vulnerable clients in the local community. With a headcount of 51-100 employees, Care Your Way operates at the scale of a small-to-mid regional care provider, likely combining local authority/NHS commissioned hours with private-pay individual clients.

The business model is service-based, generating revenue through hourly or visit-based fees for care delivery — a model typical of the UK domiciliary care sector. No technology platform, proprietary software, or AI-enabled care tools are disclosed; the offering is fundamentally labor-driven, dependent on recruiting and retaining qualified carers. The company's website (careyourway.co.uk) is its primary digital presence, with no public data on additional channels, partnerships, certifications, or accreditations beyond what is implied by regulated home care operations in England.

No public funding rounds, acquisitions, leadership disclosures, revenue figures, or geographic expansion data are available. The available third-party source data could not be fully extracted, leaving ownership, financial, and strategic details unverified. As a result, any investment analysis is limited to the firmographic profile: a long-established, privately held regional home care operator in Southwest England with no disclosed growth signals, technology moat, or expansion activity.

Care Your Way firmographics

Firmographics

Name: Care Your Way
Website: https://careyourway.co.uk
Company type: Private
Founded year: 2006
Headcount range: 51–100 employees
Short description: Care Your Way is a UK-based home care provider in Totnes, founded in 2006, delivering respite, dementia, palliative, and personal care services to elderly and vulnerable clients in the local community.
Ownership category
akta.pro rank

Care Your Way industry classification

Industry

Product category: Home Care Services
NAICS: Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
SIC: Services-Home Health Care Services (8082)
akta.pro primary industry: Routine In-Home Hospice Care (HSABAFAA)
akta.pro secondary industries: Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

Home care services
Dementia care
Palliative care
Respite care
Personal care

Where Care Your Way is headquartered

Location

Headquarters

HQ city: Totnes
HQ country: United Kingdom
HQ region: Europe

Markets served

Care Your Way business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Care Your Way product offering

Product offering

Core offering

Care Your Way is a UK-based home care centre that delivers in-home respite, dementia, palliative, and personal care services. Operating from Totnes, the company provides caregiver-led support directly to individuals in their own homes, founded in 2006.

Differentiator

Problem solved

Functional benefit

Products and services

Respite Care
Dementia Care
Palliative Care
Personal Care

Companies that use Care Your Way

Customer profile

Ideal customer profiles1 record

Care Your Way technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Care Your Way partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Care Your Way competitors and assessment

Company assessment

Direct peers

Bluebird Care: Franchised UK network providing personal care, dementia care, and respite services in customers' homes, with strong regional presence — comparable operating model and service lines to Care Your Way.
Visiting Angels UK: Franchised UK home care provider offering companionship, personal care, dementia, and respite services — directly comparable in-home care model for elderly clients.
Helping Hands Home Care: Established UK home care provider offering personal, dementia, palliative, and respite care delivered in clients' homes — near-identical service portfolio and target customer as Care Your Way.
Home Instead Senior Care (UK): Largest UK franchised home care network providing personal care, dementia care, and live-in care to elderly clients in their own homes — directly comparable service mix and customer base to Care Your Way.
Good Oaks Home Care: Mid-sized UK home care provider with services spanning personal care, dementia, end-of-life, and respite care — matches Care Your Way's multi-vertical in-home care approach.
Caremark: National UK home care franchise delivering personal care, dementia support, and respite care to elderly and disabled clients in their own homes — directly comparable service model.
Right at Home UK: UK franchised home care operator focused on personal care, dementia support, and live-in care for older adults — closely aligned service offering and private-pay client base as Care Your Way.

Broad incumbents

Sanctuary Home Care: Part of Sanctuary Group, one of the UK's largest not-for-profit care providers, offering home care and supported living services for the elderly — competes in the same end markets with greater resources and infrastructure.
Prestige Nursing + Care: Larger UK provider of homecare and complex care services including dementia and palliative support — broader portfolio and national footprint, but overlapping service lines with Care Your Way.

Emerging players

Cera Care: Tech-enabled UK home care provider using digital platforms to deliver personal and complex care at scale — competes for the same elderly client base and represents a technology-driven threat to traditional providers like Care Your Way.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Care Your Way financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Care Your Way leadership team

Management profile

Number of profiles

Care Your Way funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Care Your Way M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Your Way

What does Care Your Way do?

When was Care Your Way founded?

Care Your Way was founded in 2006. It employs 51 to 100 people.

Where is Care Your Way based?

Care Your Way is headquartered in Totnes, United Kingdom, in the Europe region.

Who are Care Your Way's main competitors?

Direct peers on record are Bluebird Care, Visiting Angels UK, Helping Hands Home Care, Home Instead Senior Care (UK), Good Oaks Home Care, Caremark and Right at Home UK. Broad incumbents are Sanctuary Home Care and Prestige Nursing + Care. Cera Care is listed as an emerging player.

Does Care Your Way have an API?

No public API is recorded for Care Your Way.

What industry is Care Your Way in?

Care Your Way's product category is Home Care Services. Its primary akta.pro industry code is HSABAFAA, Routine In-Home Hospice Care, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 62161 and its SIC code is 8082.