What Specialised Exhibitions does

Specialised Exhibitions, operating as Montgomery Africa, is the African division of the UK-headquartered Montgomery Group (parent: Angus Montgomery Ltd, UK company number 00576440) and organises B2B trade exhibitions across the African continent. The company operates 12 distinct exhibition brands covering mining (Electra Mining Africa), packaging and processing (Propak Africa, Propak Cape, Propak West Africa), security and fire safety (Securex South Africa, Firexpo), occupational health and safety (A-OSH Expo), facilities management, HVAC&R (Frigair), and industrial manufacturing (Cape Town Industrial, KZN Industrial, Machine Tools Expo). Exhibitions are hosted at leading African convention venues including the Johannesburg Expo Centre (Nasrec), Gallagher Convention Centre, the Cape Town International Convention Centre (CTICC), the Durban Exhibition Centre, and the Landmark Centre in Lagos.

The business generates revenue primarily through exhibitor booth fees, sponsorship packages, and related event services, operating on a quote-based pricing model that varies by event, location, and booth size/position. The go-to-market motion is event-driven: each exhibition serves as a recurring annual or biennial platform that aggregates suppliers, buyers, and industry professionals in a single venue to facilitate B2B transactions, partnerships, and industry networking. Distribution is anchored by three regional offices — Johannesburg (South Africa, the operational HQ), Nairobi (East Africa, founded 2012), and Lagos (West Africa) — supported by the London-based parent. Marketing channels include dedicated event websites, LinkedIn/Twitter/Instagram presence under the Montgomery Group brand, and the events themselves as marketing platforms.

The company serves enterprise and mid-market customers across at least eight distinct vertical segments (mining, packaging/processing, security/fire safety, HVAC&R, facilities management, industrial manufacturing, occupational health and safety, and hospitality). No proprietary technology platform, AI/ML systems, mobile applications, or software integrations are disclosed; the underlying technology is conventional event-management infrastructure with digital marketing support. The firm is privately held with no disclosed funding rounds, M&A activity, or external institutional investment.

Name

Specialised Exhibitions

Legal name

Angus Montgomery Ltd

Website

https://specialised.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Specialised Exhibitions (Montgomery Africa) organises B2B trade exhibitions across South Africa, East Africa, and West Africa, operating 12 exhibition brands spanning mining, packaging, security, industrial manufacturing, HVAC&R, and facilities management sectors.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Trade show organization
• B2B exhibitions
• Exhibition services
• Event management
• Industrial exhibitions

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition and Trade Show Services: Revenue is generated through organising and hosting B2B trade exhibitions across Africa. The company charges exhibitors for booth space, sponsorships, and related exhibition services at events covering mining, packaging, security, hospitality, HVAC&R, and other industrial sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Specialised Exhibitions, operating as Montgomery Africa, is a B2B trade show and exhibition organiser that produces industry-specific physical exhibitions across Africa. The company organises and hosts 12 distinct exhibition brands covering mining, packaging and processing, security, fire safety, occupational health and safety, facilities management, HVAC&R, and industrial manufacturing. Revenue is generated by selling booth space, sponsorships, and related exhibition services to exhibitors.

Product overview

Montgomery Africa organizes world-class B2B exhibitions across Africa through three regional divisions: South Africa (Johannesburg-based), East Africa (Nairobi-based, founded 2012), and West Africa (Lagos-based). The portfolio includes 12 distinct exhibition brands covering key industries: mining (Electra Mining Africa), packaging/processing (Propak Africa, Propak Cape, Propak West Africa), industrial manufacturing (Cape Town Industrial, KZN Industrial, Machine Tools Expo), occupational health and safety (A-OSH Expo South Africa), facilities management (Facilities Management Expo), security (Securex South Africa), fire safety (Firexpo), and HVAC&R (Frigair). These events serve as platforms connecting industries, enabling business growth, and driving innovation across the African continent.

Differentiator

Problem solved

Functional benefit

Brands

• Electra Mining Africa: Leading mining exhibition in Africa held at Expo Centre, Nasrec, Johannesburg
• Propak West Africa
• Propak Cape
• Propak Africa
• Securex South Africa
• A-OSH Expo South Africa
• Firexpo
• Facilities Management Expo
• Frigair
• Cape Town Industrial
• KZN Industrial
• Machine Tools Expo

Products and services

• Electra Mining Africa Africa's leading mining exhibition connecting mining industry professionals, suppliers, and innovators. Held at Expo Centre, Nasrec, Johannesburg.
• Propak Africa Premier packaging, plastics, printing and processing exhibition for the African continent, held at Johannesburg Expo Centre.
• Propak West Africa West African packaging, plastics, printing and processing exhibition held at Landmark Centre, Lagos, Nigeria.
• Propak Cape Cape Town-based exhibition for packaging, plastics, printing and processing industries, held at Cape Town International Convention Centre.
• Securex South Africa Premier security exhibition in South Africa covering security solutions, technologies, and services for the security industry.
• A-OSH Expo South Africa Occupational health, safety and wellness exhibition for South African industries, held at Gallagher Convention Centre, Johannesburg.
• Facilities Management Expo Facilities management exhibition focused on solutions and services for South African businesses, held at Gallagher Convention Centre, Johannesburg.
• Firexpo Fire and emergency services exhibition showcasing fire safety equipment, prevention solutions, and industry innovations.
• Frigair HVAC&R (Heating, Ventilation, Air Conditioning and Refrigeration) exhibition for South Africa, held at Gallagher Convention Centre, Johannesburg.
• Cape Town Industrial Industrial exhibition serving the Cape Town region, held at Hall 4, Cape Town International Convention Centre.
• KZN Industrial Industrial exhibition serving the KwaZulu-Natal province, held at Durban Exhibition Centre.
• Machine Tools Expo Exhibition dedicated to machine tools and manufacturing equipment for African industries.

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Informa Markets: World's largest exhibitions business, part of Informa plc. Operates a vast portfolio of B2B trade shows including multiple African events (e.g., Africa Food Expo, Beautyworld Africa). Comparable as a pan-regional exhibitions platform, but at materially larger scale with broader geographic footprint.
• Messe Frankfurt: Major German-headquartered exhibition organizer running flagship industrial, textile, security, and lighting trade fairs globally, with selective African expansion (e.g., Intersec Africa). Directly comparable in vertical mix but larger scale.
• Messe München: German exhibition powerhouse running bauma, IFAT, drinktec and other global industrial shows with growing African initiatives. Comparable as a global B2B exhibition organizer with similar industrial vertical mix.

Direct peers

• RX Global (Reed Exhibitions): Global B2B exhibition organizer with deep presence in industrial, security, and packaging sectors comparable to Specialised Exhibitions' verticals. Runs flagship shows in energy, security, and packaging with growing African footprint.
• Hyve Group: UK-based international B2B exhibition organizer operating across mining, construction, and industrial verticals. Closely comparable business model and scale to Specialised Exhibitions, with stronger emerging market exposure.
• Tarsus Group: UK-headquartered B2B media and events group running exhibitions across industrial, technology, and healthcare verticals in emerging markets. Comparable in vertical mix and B2B event focus, particularly relevant given African expansion ambitions.
• GL events: French-listed global events company operating both venue management and exhibition organization, with significant presence in emerging markets including Africa. Direct comparable in multi-vertical B2B exhibitions plus venue operations.
• dmg events: Global B2B exhibition organizer with established African presence (e.g., Big 5 Construct Africa, The Big 5 South Africa). Directly comparable as a multi-sector trade show operator targeting African industrial and infrastructure verticals.

Others

• Expo Centre Nasrec: Johannesburg's flagship exhibition venue hosting Electra Mining Africa, Propak Africa, and other major events. Comparable as a critical venue partner in Specialised Exhibitions' value chain.
• Gallagher Convention Centre: Major Johannesburg-based convention venue that hosts several Specialised Exhibitions events (A-OSH, FM Expo, Frigair). Comparable as an enabling venue partner in the African B2B exhibition ecosystem.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Specialisedexpo
• LinkedInlinkedin.com/company/specialised-exhibitions-pty-ltd
• Instagraminstagram.com/montgomery_1895
• Facebookfacebook.com/SpecialisedExhibitions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialised Exhibitions