What CPR Electrical Services does

CPR Electrical Services Pty Ltd is a Western Australian electrical contracting company founded in 2002 and headquartered in Welshpool, Perth. The company provides industrial, commercial, and remote electrical services across Perth, Bunbury, the South West, Pilbara, Goldfields, and regional Western Australia, employing a team of 30+ electricians, supervisors, and support staff. Its service portfolio spans eleven lines: industrial electrical installations, commercial fit-outs, preventative maintenance and servicing, automation and control systems (PLC, SCADA, VSD), high voltage installations, hazardous area electrical work (EEHA), data and communications cabling, remote and regional operations, 24/7 emergency breakdown response, CCTV/security/access control, and generator installation and maintenance.

The company's technical capabilities center on industrial automation (PLC programming, SCADA integration, VSD installation and testing, control panel design), hazardous area electrical systems compliant with AS/NZS 60079 standards, high voltage cabling and switchgear, and large-scale generator integration up to 1200kVA. CPR holds ISO 45001:2018 OHS certification (SAI Global), NECA membership, Electrical Contractor Licence EC007235, and WA Police Security Installer Licences. Documented project credentials include Australia's first ASC Super Mill roll former installation (60-metre, 460-amp production line) for Metroll, seven-year ongoing hazardous area support for Nufarm at Australia's only domestic crop protection manufacturer, fibre optic and facility electrical work for BlueScope Steel, and a 1200kVA primary-power generator installation for Al Dahra's remote hay processing facility.

CPR generates revenue through three streams: one-time project-based electrical installations (industrial, commercial, and remote), recurring maintenance and servicing contracts including multi-site portfolio programs for councils and industrial clients, and emergency breakdown services with premium after-hours call-out rates for contracted clients. The go-to-market is enterprise field sales targeting facility managers, site supervisors, and procurement teams at industrial plants, manufacturing facilities, logistics centers, and government operations; pricing is quote-based with no publicly disclosed rates, and the sales cycle involves site assessment, competitive quoting, and contract negotiation. The company remains privately held and founder-owned (Curt Lipscombe, Director & Founder) with no external investment disclosed.

Name

CPR Electrical Services

Legal name

CPR Electrical Services Pty Ltd

Website

https://cprelectrical.net.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CPR Electrical Services is a Western Australian electrical contractor founded in 2002, providing industrial, commercial, and remote electrical services — including PLC automation, HV installations, EEHA hazardous area work, and 24/7 emergency response — to enterprise and government clients across Perth and regional WA.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

Commercial Electrical Emergency Service (HSAOAEAK)

Keywords

• Industrial electrical services
• Commercial electrical fitouts
• Electrical maintenance contracts
• Automation control systems
• High voltage installations

Headquarters

HQ city

Welshpool

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Electrical Installation Projects: One-time project-based revenue from industrial, commercial, and remote electrical installations. Includes new installations, upgrades, fit-outs, and automation projects. Revenue generated through competitive quoting for specific project scopes.
2. Maintenance & Servicing Contracts: Ongoing maintenance programs providing recurring revenue from scheduled servicing, preventative maintenance, compliance testing, and asset management. Includes multi-site portfolio maintenance for councils, retail chains, and industrial clients.
3. Emergency & Breakdown Services: 24/7 emergency response services for contracted clients. Premium-rate after-hours call-outs with minimum 4-hour charges. Provides urgent fault diagnosis, temporary repairs, and permanent rectification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CPR Electrical Services provides turnkey electrical contracting, maintenance, automation, high voltage, hazardous area, generator, data/communications, and security system services for industrial, commercial, and remote operational sites across Western Australia. The company delivers installation, testing, commissioning, and ongoing preventative maintenance through project-based engagements and recurring service agreements.

Product overview

CPR Electrical Services is an electrical contracting company offering a comprehensive portfolio of industrial, commercial, and remote electrical services across Western Australia. The company provides turnkey solutions including Industrial Electrical Services (power distribution, switchboard upgrades, automation), Commercial Electrical Fitouts, Maintenance & Servicing programs, Automation & Control Systems (PLC/SCADA), High Voltage Installations, Data & Communications Cabling, Hazardous Area Electrical Work, Remote & Regional Operations, 24/7 Emergency & Breakdown Services, CCTV/Security/Access Control Systems, and Generator Installs & Maintenance. The services are delivered as distinct but complementary offerings that address the full spectrum of electrical needs for industrial plants, commercial facilities, and remote operational sites throughout WA.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Electrical Services Comprehensive electrical solutions for factories, processing plants, workshops, and industrial facilities including power distribution, switchboard upgrades, machinery installation, automation, hazardous area work, and preventative maintenance.
• Commercial Electrical Fitouts

Quantifiable outcome

• 5000+ projects delivered across Western Australia over 20+ years
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SpaceFramecoreStrategic or Co-development PartnerSpaceFrame is a structural and commercial building company that partners with CPR Electrical on cold storage and commercial facility projects. CPR delivered electrical design and construction for Bidfood's cold storage facility in Malaga as a SpaceFrame-commissioned project.
• Torque IndustriescoreStrategic or Co-development PartnerTorque Industries is an industrial engineering and manufacturing company. CPR collaborated with Torque to install and commission the Al Dahra hay processing facility in Wannamal, WA, providing electrical infrastructure for Torque's processing equipment.
• NECA (National Electrical and Communications Association)coreOthersNECA is the peak industry body representing electrical and communications contractors across Australia. CPR Electrical is a proud member, gaining access to industry resources, training, and professional development opportunities.
• Eye LightingminorStrategic or Co-development PartnerEye Lighting is a specialist lighting company. CPR partnered with Eye Lighting for the Forster Park oval lighting upgrade, developing a tailored lighting concept with two 30-metre towers and six 2000W floodlights.
• Metroid Electrical Engineers / SkalaminorStrategic or Co-development PartnerMetroid Electrical Engineers, a national partner of Skala, collaborated with CPR on the Eco Resources recycling plant project. Metroid supplied and commissioned the Motor Control Centre (MCC) while CPR handled electrical installation.
• WA Police (Security Licensing)coreOthersWA Police issues Security Installer Licences required for legal operation in the CCTV, access control, and security system installation industry. CPR Electrical's technicians hold Security Installer Licences issued by WA Police.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EGroup Australia: National electrical and data communications contractor providing industrial installations, automation and structured cabling. Overlaps with CPR across industrial electrical and data/communications service lines.
• CGC Electrical: Industrial and commercial electrical contractor with HV, automation and maintenance services across Australia. Closely aligned service mix to CPR's industrial HV, automation and maintenance contracts.
• Alliance SI: Industrial electrical and automation contractor with HV, instrumentation and hazardous area capabilities across Australia. Directly comparable to CPR's industrial electrical, automation and EEHA service lines.
• L&H Group: Australian electrical, instrumentation and control systems contractor serving industrial and resource clients. Comparable to CPR's PLC/SCADA, instrumentation and industrial automation offerings.
• AZZO Electrical Services: Australian electrical contractor focused on industrial, commercial and data centre clients with similar automation, HV and maintenance capabilities. Closely comparable niche to CPR.
• Stowe Australia: National industrial and commercial electrical contractor offering installation, HV, maintenance and automation services. Closely comparable service portfolio to CPR, though with broader geographic reach across Australia.

Regional players

• Powerlines Plus: Western Australian HV electrical and powerline contractor with strong resource-sector focus. Comparable to CPR's HV installations and remote Pilbara/Goldfields operations.
• BSE Australia (Brooks Only Electrical): Western Australian electrical contractor with industrial, commercial and mining exposure. Comparable to CPR's WA industrial focus but with smaller mining specialization.

Broad incumbents

• Downer Group: Large Australian infrastructure and industrial services provider with significant electrical contracting operations across HV, rail, utilities and resources. Overlaps with CPR in industrial HV, automation, and remote-site electrical work, but operates nationally at much greater scale.
• Nilsen (Nilsen Electric): Established Australian electrical contractor serving industrial, commercial and mining clients with HV, instrumentation and maintenance services. Overlaps with CPR's industrial, HV and remote-site offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cprelectrical
• LinkedInlinkedin.com/company/cpr-electrical-services-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPR Electrical Services