BBC COBURG

What BBC COBURG does

BBC Coburg (legal entity: BBC Coburg Spielbetriebs GmbH) is a professional basketball club based in Coburg, Bavaria, Germany, founded in 1954. It competes in the 2. Basketball Bundesliga ProB Süd, the second tier of German professional basketball, and operates a men's senior roster of roughly 18 players supplemented by a head coach, athletic trainer/physiotherapist, and a small management team (Managing Director Wolfgang Gremmelmaier, Sponsoring Manager Christopher Neudecker, Marketing/Social Media lead Florian Keller). Home games are played at the HUK-COBURG arena.

The club's commercial operations span four revenue streams: (1) ticketing via the venue box office, presale outlets at two local pharmacies (Apotheke im Wirtsgrund in Coburg, Apotheke am Forst in Weitramsdorf), and online Google Forms booking for season tickets (€40 regular / €32 discounted, family tickets €20); (2) a multi-tiered sponsorship program led by Brose as Hauptsponsor, plus HUK-COBURG (arena naming rights), BARMER (league-wide), and additional Top/Premium/Classic sponsors; (3) merchandise sales through team outfitter Teamline; and (4) youth development programs including the Slam Jam Hoop Camp, NBBL/JBBL teams via the Freak City Academy cooperation, and an annual girls' basketball action day. Marketing is conducted through Facebook, Instagram, X, the club website, newsletters, printed game-day programs (Spieltagseinleger), and community events.

The 2025/26 season marked the club's most successful in history, with a 2nd-place regular-season finish in ProB Süd, a club-first playoff win in the Achtelfinale, advancement to the playoff semifinals, and a record attendance of 1,849 spectators. Beyond the senior team, the club runs an integrated youth talent pathway in cooperation with Young Pikes Baunach and Freak City Bamberg e.V., targeting the under-18 segment as a feeder for the professional roster. The customer base consists of local basketball fans, families, young athletes, and Coburg/Upper Franconia regional businesses.

Name

BBC COBURG

Legal name

BBC Coburg Spielbetriebs GmbH

Website

https://bbc-coburg.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

BBC Coburg (BBC Coburg Spielbetriebs GmbH) is a German professional basketball club founded in 1954, competing in the 2. Basketball Bundesliga ProB Süd. It serves regional fans, families, and sponsors through live games, youth development programs, ticketing, merchandise, and a multi-tiered sponsorship stack anchored by Brose.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Live Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional basketball team
• Live sports entertainment
• Sports sponsorship activation
• Youth basketball development
• Match-day ticketing services

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from single-game day tickets, season tickets, and family ticket packages sold for home games in the 2. Basketball Bundesliga ProB Süd.
2. Sponsorship: Multi-tiered sponsorship program including Hauptsponsor (main sponsor - Brose), Top-Sponsoren, Premium-Sponsoren, and Classic-Sponsoren. Main sponsor Brose has significant branding presence on team apparel and venue.
3. Merchandise Sales: Team apparel and merchandise sales through team outfitter Teamline.
4. Youth Development Programs: Revenue from Slam Jam Hoop Camp and other youth basketball development programs for children and teenagers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BBC Coburg operates a professional men's basketball team competing in the 2. Basketball Bundesliga ProB Süd, staging home games at the HUK-COBURG arena in Coburg, Germany. The club sells match-day tickets, season tickets, and family ticket packages, signs multi-tiered corporate sponsorships, distributes team merchandise through outfitter Teamline, and runs youth basketball development programs such as the Slam Jam Hoop Camp and cooperation-driven NBBL/JBBL teams.

Product overview

BBC Coburg is a professional basketball club based in Coburg, Germany, founded in 1954. The organization operates its primary offering: a professional men's basketball team competing in the 2. Basketball Bundesliga ProB Süd. Supporting the core team are youth development programs including the Slam Jam Hoop Camp, NBBL/JBBL teams through the Freak City Academy cooperation, and an annual girls basketball initiative. The club also offers ticket sales services for home games at the HUK-COBURG arena and sponsorships to businesses. The club finished the 2025/26 regular season as league runner-up, qualifying for playoffs for the first time in club history.

Differentiator

Problem solved

Functional benefit

Products and services

• BBC Coburg Professional Basketball Team The professional men's basketball team competing in the 2. Basketball Bundesliga ProB Süd (second-tier German professional basketball league), for local and regional basketball fans attending home games at the HUK-COBURG arena.
• Match-Day and Season Ticket Sales Sale of single-game tickets, season tickets, family ticket packages, and discounted tickets for students, seniors, apprentices, and club members for home games at the HUK-COBURG arena.
• Slam Jam Hoop Camp Multi-day basketball training camp for children and teenagers aged 6 and up, providing skill development and coaching in a fun, structured environment.
• Youth Basketball Development Programs (NBBL/JBBL cooperation) Comprehensive youth basketball development pathway covering NBBL/JBBL league teams in cooperation with Freak City Academy and Young Pikes Baunach, plus an annual girls' basketball action day.
• Team Merchandise (via Teamline) Team apparel and merchandise distributed through official outfitter Teamline, available to fans and supporters.

Quantifiable outcome

• First playoff win in club history (after 9 seasons and 7 playoff games)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BrosecoreGTM or Marketing PartnerBrose is the Hauptsponsor (main sponsor) of BBC Coburg. Brose is a major automotive supplier and long-standing sponsor of basketball in the Coburg region. The sponsorship includes prominent branding on team apparel, arena presence (Brose logo on venue), and general sponsorship activation. Brose has been a key sponsor since the club's time in higher leagues.
• BARMERcoreGTM or Marketing PartnerBARMER is a major health insurance provider and named sponsor of the 2. Basketball Bundesliga ProB league. The partnership provides league-wide visibility and health-focused community events (e.g., 'Barmer meets Business' at home games).
• Young Pikes Baunach / Freak City Bamberg e.V.coreStrategic or Co-development PartnerYouth basketball cooperation between BBC Coburg, Young Pikes Baunach (2. Regionalliga), and Freak City Bamberg e.V. The partnership enables player development pathways, talent sharing, and youth basketball programs across three levels. Players like Felix Egger and Julian Günther come through this cooperation (NBBL/JBBL via Freak City Academy).
• Teamline (Team Outfitter)minorGTM or Marketing PartnerTeamline is the official team outfitter providing apparel and equipment for BBC Coburg. The partnership includes branding presence on teamline.info website.
• HUK-COBURG (Arena Naming Rights)coreGTM or Marketing PartnerHUK-COBURG holds naming rights to the BBC Coburg arena (HUK-COBURG arena). HUK-COBURG is a insurance company based in Coburg, providing prominent local brand association.
• Sana Kliniken OberfrankenminorGTM or Marketing PartnerHealthcare partnership including Movember men's health awareness campaign and general health-related community events at home games. 'Barmer meets Business' events also connect basketball and health themes.
• Dragons RhöndorfminorStrategic or Co-development PartnerDragons Rhöndorf are mentioned as a Kooperationspartner (cooperation partner) - they are the amtierende Meister (defending champion) of ProB and a team BBC Coburg competes against. The cooperation may involve player development exchanges.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dresden Titans: ProB basketball club with comparable scale, regional-market positioning, and youth-development focus. Both clubs compete for similar sponsor profiles and operate in mid-sized German cities.
• CATL Basketball Löwen: ProB Süd opponent; comparable small-market German professional basketball club with similar scale and community-based sponsorship model.
• FC Bayern Basketball II: ProB Süd opponent against whom BBC Coburg set its record attendance of 1,849. Closely comparable in league and tier, though with the FC Bayern parent organization providing substantially larger resources.
• Dragons Rhöndorf: ProB defending champion and listed Kooperationspartner of BBC Coburg. Highly comparable second-tier German basketball club with similar community and youth-development orientation.
• TSV Neustadt temps Shooters: ProB Achtelfinale opponent in 2025/26 (BBC Coburg's first-ever playoff win came against this club). A directly comparable small-market ProB basketball team.
• Baskets Juniors TSG Westerstede: ProB Viertelfinale opponent in 2025/26 and a directly comparable small-market German basketball club with a youth-development orientation.
• ETB Miners Essen: ProB Süd competitor and BBC Coburg's direct playoff semifinal opponent in 2025/26. Closely comparable as a second-tier German basketball club operating in a single regional market with similar sponsorship-driven economics.
• BG Hessing Leitershofen: ProB Süd opponent; a closely comparable small-market German professional basketball club competing in the same league and tier.

Emerging players

• SKYLINERS Juniors: ProB Süd opponent that operates as the development/youth team of the top-tier Fraport Skyliners. Comparable in league tier, with a parent-club relationship that mirrors the youth-pipeline logic BBC Coburg uses with Freak City Bamberg.

Broad incumbents

• Brose Bamberg (Bamberg Baskets): Top-tier German basketball club also sponsored by Brose (Hauptsponsor) and headquartered in Upper Franconia. Comparable regional identity and sponsor overlap, but operates at a substantially larger scale in the Bundesliga.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BBCCOBURG
• Facebookfacebook.com/BBC.Coburg
• Instagraminstagram.com/bbc_coburg
• LinkedInlinkedin.com/company/bbc-coburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBC COBURG