Think Big Hotel

What Think Big Hotel does

Think Big Hotel (legal name Think Big) is a Belgian private limited hospitality and restaurant consultancy headquartered at Rue de Fragnée 45, 4000 Liège, Belgium (VAT BE 0713.704.026), founded by Anne-Sophie Braine. The firm delivers personalized advisory and operational support to hotels, guesthouses, B&Bs, holiday rentals, and restaurants, with a documented client base of roughly 23 small and mid-market establishments across Wallonia and Belgium.

Its service portfolio is organized into six modules: Project (feasibility, concept creation, commercial strategy, project management for new openings), Revenues (pricing audits, break-even analysis, competitive positioning, distribution and digital-tool implementation), Impact (communication audits, visual identity, website and social media), Day2Day (bundled automation for establishments under 10 rooms covering revenue, reservations, remote check-in/out, payment, billing, housekeeping, and auto-responses), People (HR consulting, recruitment support, profiling, workshops), and Check Up (mystery-guest operational audits). Underlying technology is a stack of third-party hospitality systems — property management systems, channel managers, online reservation platforms, and revenue/pricing tools — rather than proprietary software.

The business model is professional-services consulting sold direct via appointment booking, email, and phone, structured around three voucher tiers (Creation, Growth, Diagnostic). Because Think Big is certified under the Walloon Region's chèques-entreprises program, eligible entrepreneurs and SMEs can receive subsidies covering up to 75% of fees, which materially shapes pricing, demand, and geographic focus. The company is privately held, bootstrapped, with no disclosed funding and a headcount of five; revenue is not publicly disclosed.

Name

Think Big Hotel

Legal name

Think Big

Website

https://thinkbighotel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Big is a Liège, Belgium-based hospitality and restaurant consultancy serving hotels, guesthouses, B&Bs, and restaurants across six service modules (Project, Revenues, Impact, Day2Day, People, Check Up), with Walloon Region chèques-entreprises certification enabling up to 75% subsidies for eligible clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hospitality Consultancy Services: Think Big generates revenue through professional consultancy services for hotels, lodges, bed & breakfasts, and restaurants. Services include feasibility studies, concept creation, commercial strategy, project management, communication planning, revenue management, pricing strategy, and digital implementation. The company operates at three levels: Creation (new business setup advisory), Growth (business development and expansion support), and Diagnostic (assessment and improvement recommendations). Entrepreneurs and SMEs can access subsidies from the Walloon Region covering up to 75% of service costs through the business voucher system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Think Big Hotel is a hospitality and restaurant consultancy agency that advises and supports hotels, lodges, bed & breakfasts, guesthouses, and restaurants across creation, growth, and diagnostic phases. Its service portfolio spans project creation, revenue optimization, digital communication, automated daily management for small establishments, HR consulting, and operational audits. The firm is certified under the Walloon Region's chèques-entreprises program, enabling it to deliver these services to eligible entrepreneurs and SMEs with subsidies of up to 75%.

Product overview

Think Big Hotel operates as a hospitality consultancy agency offering a portfolio of six distinct service modules designed for hotels, lodges, bed & breakfasts, guesthouses, and restaurants. The core offering includes Project (new establishment creation), Revenues (revenue management and pricing optimization), Impact (communication and branding), Day2Day (automated property management), People (HR and team development), and Check Up (operational audits). The services are tailored and personalized for each client, with the company certified by the Walloon Region's enterprise voucher system (chèques-entreprises) for business creation, growth, and diagnostic support.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Comprehensive support for hotel and hospitality project creation, including feasibility studies, concept development, commercial strategy, project management, and post-launch follow-up. Designed for entrepreneurs and SMEs starting or restructuring hospitality establishments.
• Revenues Revenue management and pricing optimization service covering pricing policy audits, break-even analysis, competitive analysis, target segmentation, pricing strategy, distribution channel management, and implementation of digital management tools including PMS and channel managers.
• Impact Communication and brand enhancement service including communication audits, strategic recommendations, visual identity development, communication planning, website creation support, and digital communication strategy including social media and email campaigns.
• Day2Day Automated daily management service for establishments with fewer than 10 rooms, covering revenue management, pricing, reservation management, remote check-in/check-out, payment collection, billing, housekeeping management, and automatic responses. Designed to deliver autonomy for small hospitality operators.
• People Human resources and team development consulting including recruitment assistance, individual profiling tests for directors and managers, HR management consulting, team workshops, and satisfaction interviews.
• Check Up Mystery guest audit service providing complete assessment of hotel establishments, including customer experience audits, operational audits, food and beverage audits, with detailed reporting and improvement recommendations.

Quantifiable outcome

• Subsidies up to 75% available through Walloon Region business vouchers for eligible entrepreneurs and SMEs

Named customers23 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Website Development PartnerminorImplementation/ SI/ Consulting PartnerThink Big offers website development services in partnership with external specialists. The company recognizes that a professional website is critical for hospitality establishments and includes website creation as part of their Impact service offerings, though the specific partner company is not named.
• Social Media Management PartnersminorGTM or Marketing PartnerThink Big collaborates with social media management partners to deliver comprehensive digital communication services to clients. The company offers social media management as part of their Impact service package, providing clients with complete digital presence optimization including social networking support, email campaigns, and digital tools implementation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Horwath HTL: International hospitality consulting network delivering feasibility, branding, operational and asset advisory across hotel categories — overlaps with Think Big's Project, Revenues and Impact modules at a larger, multi-region scale.
• PKF hotelexperts: European hospitality consultancy under the PKF/FORVIS umbrella offering feasibility, performance benchmarking and management advisory — competes with Think Big in concept, pricing and operational optimization work.
• HVS: Global hospitality consulting firm providing feasibility, valuation, asset management and operational advisory — operates at much larger scale but covers overlapping service lines such as hotel concept and performance work.
• STR (CoStar): Global hospitality benchmarking data and analytics provider — comparable to Think Big in serving performance-diagnostic and benchmarking use cases, though at vastly larger scale and as a data vendor.

Direct peers

• h2c: Munich-based hospitality consultancy offering advisory, revenue management, distribution and digital strategy services to hotels across Europe — directly comparable in service mix and client profile to Think Big.
• HotStats: UK-based monthly benchmarking and performance-consulting service for hotels — closely comparable in revenue management, pricing audits and operational diagnostic work that Think Big packages under Revenues and Check Up.
• HotelPartner Revenue Management: European revenue management and distribution services firm serving independent hotels and small chains — directly comparable to Think Big's Revenues and Day2Day offerings in customer segment and service type.

Emerging players

• Duetto: Cloud-based revenue management platform serving hotels and casinos — partially overlapping with Think Big's pricing strategy and revenue optimization work, increasingly accessible to smaller properties.
• Lighthouse (formerly OTA Insight): Revenue management and market intelligence platform for hotels — adjacent rather than direct, since Think Big implements similar technology for clients and could face substitution if it moves further into software.
• Mews: Cloud-native PMS and hospitality operations platform whose tools Think Big recommends and implements — adjacent competitor as Mews expands self-serve onboarding down-market toward smaller hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anne-sophie-braine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Big Hotel