Embrella

What Embrella does

Embrella is a 501(c)(3) nonprofit organization headquartered in Princeton, New Jersey, serving foster, adoptive, and kinship families across the state. Founded in 1972 as Foster and Adoptive Family Services and rebranded to Embrella in the late 2010s or early 2020s, the organization provides free training, family support advocacy, support groups, scholarships, and enrichment programs to NJ's child welfare community. Core programs include Family Support Advocates, free parent training courses, Connecting Families meetings, the NJFC Scholars Program (15+ years running), PACES coaching, the Homestretch Scholarship ($5,000/year for college students), Dreamers & Believers grants (up to $750 per foster child), Summer Camp Scholarships via Camp Johnsonburg, The Bag Project (crisis supply bags), Fostering Wishes, and the P.E.A.C.E. Initiative on Adverse Childhood Experiences.

The organization's technology footprint is minimal: it operates a WooCommerce-based online store selling parent courses at $5 each, branded merchandise (t-shirts $25, otter plush mascot $10), and a Binti-integrated foster-parent application flow. Embrella partners strategically with the NJ Department of Children and Families (DCF) and the Division of Child Protection and Permanency (CP&P), which embed the organization into the state's child welfare system. Foundation and corporate partners — Dreams R Us Foundation, Munich Re America, and Ticket to Dream Foundation — underwrite scholarship and enrichment programming.

Embrella's revenue model is donation- and grant-driven, supplemented by modest fee-based income from courses and merchandise. Monthly donor tiers ($5, $15, $25) and corporate/foundation grants form the financial backbone, with services delivered free-of-charge to families. The organization is led by CEO Corinne LeBaron and a team of 11-50 employees, including directors of scholarship programs and community engagement. Geographic reach is intentionally limited to New Jersey, with no disclosed expansion beyond the state.

Name

Embrella

Legal name

Embrella, Inc.

Website

https://embrella.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Embrella is a New Jersey-based nonprofit (founded 1972) providing free training, family support, scholarships, and enrichment programs to foster, adoptive, and kinship families statewide in partnership with NJ DCF and CP&P.

Ownership category

akta.pro rank

Product category

Foster Care and Child Welfare Social Services

NAICS

Educational Services (61), Educational Services (611)

SIC

Services-Social Services (8300)

akta.pro primary industry

Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Foster care support
• Family support services
• Parent training courses
• Foster youth scholarships
• Nonprofit social services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Charitable Contributions: Embrella receives donations from individuals, corporations, and foundations to fund programs for foster children including scholarships, enrichment programs, and family support services. Donation tiers include $5/month, $15/month, and $25/month recurring options.
2. Course Sales: The organization sells parent training courses at $5 each, including topics like bullying prevention, child safety, asthma management, digital safety, grief and loss, and positive discipline.
3. Merchandise Sales: Embrella sells branded merchandise including t-shirts ($25), otter plush mascots ($10), and other gear through its online store.
4. Foundation and Corporate Grants: Embrella receives grant funding from foundations including Dreams R Us Foundation, Munich Re America, and Ticket to Dream Foundation to support scholarship and enrichment programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Embrella is a New Jersey nonprofit organization that provides free training, advocacy, support groups, scholarships, enrichment grants, and emergency supplies to foster, adoptive, and kinship families. Its core services include Family Support Advocates, free parent training courses, the NJFC Scholars Program, the Dreamers & Believers grant program (up to $1,500 per youth), The Bag Project, Summer Camp Scholarships, the Homestretch Scholarship, and annual conferences for caregivers and youth transitioning out of foster care.

Product overview

Embrella is a nonprofit organization (formerly Foster and Adoptive Family Services) serving foster, adoptive, and kinship families in New Jersey since 1972. The organization offers a comprehensive suite of programs and services organized around family support, training, scholarships, and enrichment. Core offerings include Family Support Advocates, free parent training courses, support group meetings (Connecting Families), the Dreamers & Believers grant program (up to $1,500 for youth), The Bag Project (emergency supply bags), Fostering Wishes, Summer Camp Scholarships, NJFC Scholars Program, PACES coaching, and the Homestretch Scholarship for college students. Embrella also provides parent education courses covering safety, discipline, bullying, digital literacy, and family dynamics, sold at $5 each. The organization runs annual conferences including P2E, Kinship Conference, and Resource Parent Symposium, and operates The P.E.A.C.E. Initiative focused on Adverse Childhood Experiences. An online shop sells merchandise including the embrella otter mascot plush toy ($10) and branded t-shirts ($25).

Differentiator

Problem solved

Functional benefit

Brands

• The Bag Project: A program that provides essential items and comfort bags to children in crisis situations such as entering foster care
• Dreamers & Believers
• P.E.A.C.E. Initiative

Products and services

• Family Support Advocates

Quantifiable outcome

• 15+ years of helping thousands of youth pursue post-secondary education
• +2 more outcomes

Named customers2 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Camp JohnsonburgcoreStrategic or Co-development PartnerPartnership with Camp Johnsonburg provides summer camp experiences for foster children. Dreamers and Believers covers $500 for camp sessions and Camp Johnsonburg covers the remaining cost. Available for both age groups 0-15 and 16-26.
• Full Spectrum Therapy PartnerssupportingStrategic or Co-development PartnerDCF-contracted service provider that provides childcare and activities for children ages 4+ during conferences and symposiums.
• PsychHealth AssociatessupportingStrategic or Co-development PartnerDCF-contracted service provider partnering to provide childcare services during embrella conferences and events.
• NJ Department of Children and Families (DCF)coreStrategic or Co-development PartnerDCF is the state agency that oversees child welfare in New Jersey. embrella partners with DCF for training, conferences, and programs. DCF's Child Welfare Training Academy hosts embrella's annual conferences.
• Division of Child Protection and Permanency (CP&P)coreStrategic or Co-development PartnerCP&P is NJ's child welfare agency. embrella works with CP&P to support resource families and youth, and administers programs like NJFC Scholars for CP&P-eligible youth.
• BintisupportingTechnology or IntegrationBinti provides the online application platform for New Jersey's Resource Family Program. embrella directs prospective resource parents to the Binti platform for applications.
• Anchor HouseminorStrategic or Co-development PartnerOrganization serving runaway, homeless, abused, neglected and aging out young people through trauma-informed programs. Partner for Bag Project distribution.
• Latin American Legal Defense and Education FundminorStrategic or Co-development PartnerPartner organization that has received and distributed bags from The Bag Project to families they serve.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Children's Aid Society (Children's Aid): Large NYC-based nonprofit serving children and families through foster care, adoption, education, and health services — comparable as a multi-program child welfare nonprofit with similar mission scope.
• AdoptUSKids: Federally funded national project supporting adoption of children from foster care — comparable in serving adoptive and foster families with training and resource navigation.

Direct peers

• KVC Health Systems: Nonprofit providing child welfare and behavioral health services including foster care placement and family preservation; comparable as a multi-program nonprofit supporting foster and kinship families.
• Together We Rise: Nonprofit providing enrichment, scholarships, and sweet cases/bags for foster children — closely comparable to Embrella's The Bag Project and scholarship/grant programs.
• National CASA / CASA for Children: National network supporting abused and neglected children through trained volunteer advocates — directly comparable mission targeting foster youth and operating through a state-chapter model akin to Embrella's NJ focus.
• FosterClub: National nonprofit supporting current and former foster youth through leadership training, scholarships, and advocacy — comparable in providing scholarships, transition support, and youth voice programs for foster alumni.
• Dave Thomas Foundation for Adoption: National nonprofit focused on foster care adoption through Wendy's Wonderful Kids program — comparable as a child welfare nonprofit addressing adoption and foster child welfare outcomes.
• Casey Family Programs: Large national foundation focused on improving outcomes for children and families in the child welfare system, including foster care — directly comparable mission of supporting foster youth and families through direct services, scholarships, and advocacy.

Regional players

• Treehouse: Washington-state nonprofit supporting foster youth with education, enrichment, and graduation support — closely analogous single-state foster-youth model to Embrella's NJ focus.
• Connecticut DCF Foster Care Network (community partner-type peers): Comparable state-level child welfare/foster-care support organization model relevant for benchmarking Embrella's NJ-only positioning and potential regional expansion plays.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/embrella_nj
• Facebookfacebook.com/embrella.nj
• LinkedInlinkedin.com/company/embrella

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrella