What Lex Design does

Lex Design is a Brazilian legal innovation consultancy founded in 2018 and headquartered in Campinas, São Paulo, operating as Lex Design, Consultoria, Treinamento e Desenvolvimento de Tecnologia LTDA. The firm specializes in Legal Design and Visual Law, applying design thinking, UX, and information architecture to redesign legal documents — including contracts, terms of service, privacy policies, court filings, and compliance communications — and to restructure internal legal operations. Its proprietary methodology combines visual redesign, simplified legal language, navigational architecture, and empirical user testing prior to delivery, producing measurable outcomes such as a 94% court success rate for BMG, 152% engagement lift on General Motors terms, and 84% sales uplift on Leroy Merlin service contracts.

The company sells primarily through enterprise field sales, with client acquisition via website forms, WhatsApp, and direct outreach to in-house legal departments of large corporations. Revenue is generated through three streams: project-based Visual Law consulting engagements, recurring subscriptions via Lex OnDemand (described as the world's first Visual Law subscription), and Legal Design training and workshops. Multi-year contracts with quote-based, non-publicly-disclosed pricing structure each engagement. Customers include Uber, General Motors, Leroy Merlin, Hughes.net, BMG, Banco Next, Mondelez, Azul, Coca-Cola Femsa, Coty, Ambev, Heineken, Pfizer, Prudential, Adidas, and Agibank — spanning automotive, banking, telecom, F&B, airline, pharmaceutical, insurance, apparel, and retail verticals.

Lex Design is privately held and founder/management-owned with no disclosed external funding, parent company, or subsidiaries. The headcount sits in the 11–50 range and the firm has cumulatively delivered 500+ national and international projects since inception. The company maintains sub-brands including Lex Studio (information design studio), Eficiência (legal operations consulting), and Lex OnDemand, and has been recognized via the Future Law Awards 2023 in the Visual Law category.

Name

Lex Design

Legal name

Lex Design, Consultoria, Treinamento e Desenvolvimento de Tecnologia LTDA

Website

https://lexdesign.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lex Design is a Campinas, Brazil-based legal innovation consultancy founded in 2018 that applies design thinking and Visual Law methodology to redesign legal documents and operations for large enterprise clients. It serves Fortune 500 brands across banking, automotive, telecom, F&B, and other regulated industries through project work, subscriptions, and training.

Ownership category

akta.pro rank

Product category

Legal Design Consulting Services

NAICS

Other Specialized Design Services (54149), Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Legal design consulting
• Visual law services
• Legal document redesign
• Legal efficiency consulting
• Legal communication design

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Visual Law Consulting Projects: Project-based consulting engagements for redesigning specific legal documents including contracts, policies, terms of use, and court filings. Clients engage for specific deliverables with measurable outcomes.
2. Lex OnDemand Subscription: Recurring subscription service described as 'the first Visual Law subscription in the world.' Provides ongoing access to legal design services, transformation programs, and ongoing document redesign support.
3. Legal Design Training and Workshops: Team training services to educate legal departments on implementing Legal Design and Visual Law methodologies internally

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lex Design is a legal design consultancy that redesigns legal documents—such as contracts, terms of use, privacy policies, and court filings—by applying visual design, simplified legal language, information architecture, navigability, user experience, and real-user testing to improve comprehension and engagement. The firm also provides Legal Design and operational efficiency consulting for legal departments, encompassing process mapping, KPI implementation, automation strategy, and organizational design. Services are delivered as project-based consulting engagements or through the Lex OnDemand recurring Visual Law subscription model.

Product overview

Lex Design operates as a specialized legal design and innovation studio offering a portfolio of services centered on Visual Law and Legal Design. The core offerings include Visual Law (redesigning legal documents with visual elements), Legal Design (a broader user-centered approach combining design thinking with legal practices), Lex Studio (design studio services), Eficiência (operational efficiency consulting), and Lex On Demand (the world's first Visual Law subscription). Deliverables span visual summaries, executive reports, presentations, gamified documents, explanatory guides, accessible contracts, and video content. The company serves major Brazilian and international companies including Uber, Leroy Merlin, General Motors, Hughes.net, BMG, Azul, Mondelez, Coca-Cola Femsa, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Lex OnDemand: The world's first Visual Law subscription service, offering ongoing visual law redesign services to clients.
• Lex Studio
• Visual Law
• Eficiência

Products and services

• Visual Law

Quantifiable outcome

• 94% success rate in court cases using redesigned legal documents (BMG case)
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Brightflag: AI-driven legal spend and contract analytics platform targeted at in-house legal departments. Adjacent competitor for legal department transformation budgets that Lex Design also targets with its Eficiência offering.
• Evisort: AI contract intelligence platform that automates contract review, extraction, and analytics for legal teams. Adjacent to Lex Design's document-redesign offering as part of the broader contract lifecycle automation market.

Direct peers

• Bites (Legal Design Consultancy): UK-based organization focused on legal design training and consultancy, applying design thinking to legal services. Directly comparable methodology and client base, though with a heavier emphasis on training than visual document redesign.
• Legal Mosaic: Netherlands-based legal design consultancy specializing in visual contracts, contract design, and design thinking applied to legal services. Highly comparable to Lex Design given shared methodology (Legal Design / Visual Law) and enterprise client focus in adjacent geographies.

Broad incumbents

• Ironclad: US-based contract lifecycle management (CLM) SaaS platform used by enterprise legal teams to author, redline, and analyze contracts. Comparable as it competes for legal department budget around contract redesign and visualization, though it delivers software rather than bespoke design services.
• Clio: Leading cloud-based legal practice management platform for law firms, with growing enterprise offerings. Comparable as it shapes how legal services innovation is procured and operationalized, an area Lex Design consults into.
• Thomson Reuters Legal: Multinational legal information and technology provider serving corporate legal departments with research, matter management, and AI analytics. A scaled incumbent adjacent to Lex Design's enterprise legal customer profile.
• Icertis: Enterprise CLM platform serving Fortune 500 legal and procurement teams with AI-powered contract intelligence. Overlaps with Lex Design's contract redesign focus as part of a larger enterprise legaltech stack.
• Onit: Enterprise legal operations and contract management software suite serving global corporations. Targets the same legal-ops buyer persona as Lex Design's Eficiência and process-mapping services.
• Wolters Kluwer Legal & Regulatory: Global provider of legal information, compliance, and practice management software for law firms and corporate legal departments. Operates broadly in the legal services space where Lex Design also competes for attention and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lexdesignbrasil
• LinkedInlinkedin.com/company/lexdesign
• Instagraminstagram.com/lexdesign.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lex Design