Corporación Santa Ana

Name

Corporación Santa Ana

Legal name

Corporación Santa Ana

Website

https://santaanacorp.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Montalvo

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rice product sales: Corporación Santa Ana generates revenue primarily through the manufacture and sale of rice products. They produce white rice, aged rice, broken rice (arrocillo), and rice bran (polvillo), sold in various packaging sizes ranging from 2kg consumer packs to 100-pound commercial quantities. The company also diversifies into cocoa (CCN51 variety), African palm, and corn products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Corporación Santa Ana is an Ecuadorian agribusiness that produces, processes, and sells rice (white, aged, broken, and bran) along with complementary agricultural commodities such as CCN51 cocoa, African palm, and corn. Products are sold under multiple recognized sub-brands in package sizes ranging from 2 kg consumer packs to 100-pound commercial quantities, distributed via wholesale, retail, and an online store within Ecuador.

Product overview

Corporación Santa Ana is a family-owned Ecuadorian agribusiness with over 40 years of experience, operating as a rice processor and agricultural producer. The company offers a portfolio of rice products under multiple sub-brands (Viejo Mi Querido Viejo, Selección de Oro, El Viejo Rendidor, Arroz Brasil, Arroz Oso, Arroz Conejo, Arroz Seleccionado Oro Suave), spanning core products (Arroz Blanco, Arroz Envejecido) and by-products (Arrocillo, Polvillo). The core rice offerings are complemented by agricultural commodities including Cacao (CCN51 variety), Palma Africana, and Maíz. The company emphasizes quality control through laboratory technology, electronic color classification, and systematic aging processes for its rice products.

Differentiator

Problem solved

Functional benefit

Brands

• Viejo Mi Querido Viejo: High-quality aged rice with traditional flavor from the best harvest. Extra long, productive and well-grained grains, always ready for the table.
• Seleccion de Oro
• El Viejo Rendidor
• Arroz Super Aroma Babahoyo
• Arroz Conejo
• Arroz Oso

Products and services

• Arroz Blanco (White Rice) Special long-grain white rice with whole, high-yield grains, properly stored and treated under quality standards with color selection; available for household and commercial buyers.
• Arroz Envejecido (Aged Rice) Aged rice carefully monitored from planting through harvest under high quality standards, processed with electronic color classification and a systematic aging process to deliver high-yield performance during cooking while maintaining traditional flavor; sold in 2 kg, 5 kg, 25 lb, and 100 lb sizes.
• Arrocillo (Broken Rice) Broken rice grains between 1/4 and 3/4 of normal whole-grain length, used for various food-industry applications.
• Polvillo (Rice Bran) Product obtained from the blanching, polishing, and buffing process of rice grains.
• Viejo Mi Querido Viejo (Aged Rice Brand) High-quality aged rice brand with extra-long, productive, well-grained grains and traditional flavor, positioned as a premium aged rice product for the Ecuadorian market.
• Selección de Oro (Premium Selected Rice) Premium Class 1 selected rice with whole, productive grains ideal for home or industrial recipes; available in white and aged varieties.
• El Viejo Rendidor (Selected Rice) Selected rice with whole, productive grains, ideal for home or industrial recipes, positioned for high cooking yield.
• Arroz Super Aroma Babahoyo (Long-Grain Rice) Selected rice with long and soft grains, suitable for all types of preparations, positioned as a family-oriented everyday rice.
• Arroz Conejo (Uniform-Grain Rice) Selected rice with uniform and light grains, designed for daily or special-occasion meals.
• Arroz Oso (Firm-Grain Rice) Selected rice with firm and consistent grains, positioned for sharing at the family table.
• Cacao CCN51 (Premium Cocoa Beans) Premium CCN51 cocoa beans produced through a controlled fermentation process.
• Palma Africana (African Palm) Agricultural product line of African palm cultivated alongside rice operations.
• Maíz (Corn) Agricultural corn product within the company's diversified commodity portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Costeño (Arroz Costeño): Leading Peruvian rice brand and miller with established multi-brand portfolio. Comparable business model of branded packaged rice with premium positioning, though primarily serving the Peruvian market.
• Roa (Harina de arroz / Arroz Roa): Major Colombian rice brand and processor with regional Latin American reach. Comparable as a vertically integrated rice company with multiple sub-brands and packaged SKUs targeting household consumers, though operating primarily in Colombia rather than Ecuador.
• Maharaja (rice brand): Latin American rice brand present in multiple South American markets. Comparable in product category (packaged white and aged rice) and target consumer (household cooks), though it operates across a broader geography.

Broad incumbents

• LT Foods (Daawat): Indian-origin global branded rice company (Daawat brand) with multi-region presence and multi-brand portfolio. Comparable as a multi-brand rice company with premium aged/basmati positioning and global distribution.
• Alicorp: Major Peruvian food company with rice, edible oils, and packaged food operations. Comparable as a regional food incumbent with branded rice SKUs competing across Latin American retail.
• SunRice: Australian rice grower and branded packaged rice company with multi-brand portfolio including premium aged and specialty rices. Comparable as a vertically integrated rice company with branded consumer SKUs and emphasis on quality differentiation.
• Riviana Foods: Major U.S. rice company with multiple branded SKUs (Mahatma, Success, Carolina). Comparable as a multi-brand packaged rice company with scale distribution across retail channels.
• Pronaca: Largest Ecuadorian food conglomerate producing and distributing a wide range of food products including rice, grains, and processed foods. A broader incumbent whose rice operations compete with Corporación Santa Ana across retail channels in Ecuador.

Direct peers

• Diana (rice brand): Well-known rice brand widely distributed across Ecuador and Central America. Competes directly with Corporación Santa Ana in packaged rice across consumer price tiers, including premium and everyday segments.
• Arrocera La Pradera: Ecuadorian rice processor and brand owner focused on packaged rice for the domestic market. Closely comparable as a similarly-sized Ecuadorian rice miller competing for retail and wholesale accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SantaAnaCorp
• LinkedInlinkedin.com/company/corpsantaana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporación Santa Ana