What Yokohama-OHT does

Yokohama-OHT, operating commercially as Yokohama-ATG (Y-ATG), is the off-highway tires division of Yokohama Rubber Co. Ltd. (YRC) of Japan, headquartered in Hiratsuka with a US R&D presence in Charlotte and a Europe regional hub in Amsterdam. The business designs, develops, manufactures, markets, and sells application-specific, purpose-built tires for agriculture, forestry, construction, earthmoving, mining, material handling, off-highway trucks, and powersports segments through three legacy brands: Alliance (70+ year heritage in agriculture), Galaxy (100+ year heritage in construction and material handling), and Primex (industrial and specialized applications). Yokohama-ATG is the world's fifth-largest off-highway tire maker, operates three manufacturing facilities (centered in India, where nearly 95% of production is exported), and serves customers in more than 120 countries across six continents.

The product portfolio is differentiated by proprietary engineering platforms including Stratified Layer Technology (SLT) for dual-layer tread lug design, Cyclic Field Operations (CFO) for harvest-time load boosting, VF/IF constructions for reduced soil compaction at lower inflation pressures, all-steel radial architectures for heavy-duty applications, and specialized rubber compounds engineered for stubble, cut, and abrasion resistance. The company markets to both OEM customers (with named fitments on Deutz-Fahr and John Deere equipment) and the replacement aftermarket via authorized distributors (e.g., Bohnenkamp in Germany), associate and servicing dealer networks, B2B e-commerce portals, and a dealer zone, supported by trade show presence at Agritechnica, CII Excon, LAMMA, and OEM co-marketing events. Revenue is generated through one-time hardware sales of tires with aftermarket replacement cycles, backed by industry-leading 5- to 7-year warranties, and the company is currently expanding manufacturing capacity (planned doubling by 2025 and new OTR plants in India and Mexico) and extending into adjacent categories such as the UTV/ATV powersports segment.

Name

Yokohama-OHT

Legal name

Alliance Tire Group

Website

https://yokohama-oht.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yokohama-OHT (Yokohama-ATG) is the off-highway tires division of Yokohama Rubber Co., Ltd., designing and manufacturing application-specific tires for agriculture, forestry, construction, mining, and material handling under the Alliance, Galaxy, and Primex brands across 120+ countries.

Ownership category

akta.pro rank

Product category

Off-Highway Tires

NAICS

Tire Manufacturing (except Retreading) (326211), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Off-highway tires
• Agricultural tires
• Earthmoving tires
• Industrial tire manufacturing
• Material handling tires

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Off-Highway Tire Sales: Primary revenue from the design, development, manufacturing, and marketing of off-highway tires across the Alliance, Galaxy, and Primex brands. Products serve agriculture, forestry, construction, earthmoving, mining, material handling, OHT trucks, and powersports segments. Nearly 95% of India production is exported to global markets. Revenue model is product-based with one-time tire purchases and aftermarket replacement cycles.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yokohama-ATG designs, develops, manufactures, markets, and sells off-highway tires under the Alliance, Galaxy, and Primex brands for agriculture, forestry, construction, earthmoving, mining, material handling, OHT trucks, and powersports applications. Products are OEM-fitted on equipment from manufacturers such as Deutz-Fahr and John Deere and sold aftermarket through a global dealer and distributor network covering 120+ countries. Manufacturing is anchored in state-of-the-art facilities in India with planned expansion in India and Mexico.

Product overview

Yokohama-ATG operates as a multi-brand off-highway tire company under three primary brands: Alliance, Galaxy, and Primex. The Alliance brand focuses on agricultural tires including the Agri Star II and Agri Nova tractor tires, with specialized variants like the Agri Star II Row Crop and Agriflex+ 372 CFO for cotton harvesting. Galaxy serves the construction, earthmoving, and material handling segments with products like the Hulk PSX and Everest PSX (UTV/ATV), RTSR 400 (rigid dump trucks), LDSR 500 (wheel loaders/dozers), and various solid tire solutions. Primex brand addresses forestry, lawn/garden, and turf applications. The portfolio spans agricultural tires for tractors and harvesters, OTR tires for mining and construction, industrial tires for forklifts and material handling, and powersports tires for UTV/ATV vehicles. The company serves both aftermarket and OEM customers with application-specific, purpose-built tires across 120+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance: Leading global brand of agricultural and off-highway tires under Yokohama-ATG with a rich legacy spanning over 70 years. Specializes in design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial and Earthmoving tires.
• Galaxy
• Primex

Quantifiable outcome

• Agri Star II tire reached 1 million tires sold in five years since 2020 debut
• +6 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Deutz-FahrflagshipGTM or Marketing Partner · 1 January 2020Alliance Tire Group served as the official partner of the Deutz-Fahr Power Tour 2020 in France for the second consecutive year. French end users and SDF dealers experienced Deutz-Fahr tractor models equipped with Alliance tires, including the AGRI STAR II with Stratified Layer Technology. Partnership offered hands-on demonstrations at four locations across France in April 2020. Some SDF tractor models were OEM-fitted with Alliance tires at the factory.
• BohnenkampcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Alliance Tire Group together with its German distributor Bohnenkamp sponsored an extreme High Altitude Truck Expedition on Ojos del Salado mountains in South America. Bohnenkamp, as the official German distributor of Alliance tires, co-sponsored the expedition that set a new world high-altitude record of 6,694 meters using Alliance 392 HD tires on Mercedes-Benz Unimog U5023 trucks.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Carlisle Companies (Carlisle Tire & Wheel): Manufactures specialty tires and wheels for powersports, lawn/garden, and material handling — segments where Yokohama-ATG's Galaxy and Primex brands also compete. Emerging peer with partial overlap in UTV/ATV and turf applications.

Direct peers

• Titan International: U.S.-listed specialty tire maker focused on agricultural, construction, and earthmoving tires (Titan, Goodyear Farm Tires licensed brands). Direct peer with comparable end markets and customer base, though smaller and more North America-skewed than Yokohama-ATG.
• Continental (incl. Mitas / ContiEarth): Continental's specialty/contiEarth OHT business and former Mitas unit make agricultural, earthmoving, and material handling tires. Direct competitor with overlapping product portfolio in tractors, harvesters, and construction equipment.
• CEAT Limited: Indian tire manufacturer with growing off-highway and agricultural tire exposure. Direct peer in agriculture and light OHT segments with similar end-market customer base in emerging and price-sensitive markets.
• Balkrishna Industries (BKT): India-headquartered off-highway tire manufacturer with global distribution in agriculture, construction, and industrial segments. Direct competitor in OHT tires with overlapping product range, similar cost-structure dynamics, and a comparable export-led business model.
• Maxam Tire: Specialty off-highway tire manufacturer focused on OTR, agricultural, and industrial tires. Direct peer with comparable product positioning, though smaller in scale and with a narrower geographic footprint than Yokohama-ATG.
• Michelin (incl. Trelleborg Wheel Systems / Camso): Michelin acquired Camso and Trelleborg Wheel Systems to build a leading off-highway tire and tracks platform. Direct peer in agriculture, construction, material handling, and powersports tires, with a global dealer footprint that overlaps Yokohama-ATG's 120+ countries.

Broad incumbents

• Sumitomo Rubber Industries (Dunlop / Falken): Japanese tire conglomerate with global OHT and agricultural tire lines. Comparable as a broad incumbent from the same Japanese industrial ecosystem, though Sumitomo's off-highway portfolio is smaller than Yokohama-ATG's dedicated focus.
• Bridgestone (Firestone): Global tire leader with off-highway and agricultural tire lines (Firestone ag tires). Comparable as a broad incumbent serving overlapping agriculture and OHT end markets, though Bridgestone is far larger and more diversified than Yokohama-ATG.
• Goodyear (Off-the-Road division): Goodyear previously sourced OTR production for Yokohama-ATG's predecessor businesses and remains a broad incumbent in OTR tires. Comparable as a large incumbent with overlapping products but a different geographic and channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AllianceTireGroup
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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokohama-OHT