What Grupo Centro Oeste does

Grupo Centro Oeste is a privately-held Brazilian authorized distributor of lubricants, founded in 1993 in Campo Grande, Mato Grosso do Sul, by brothers Tabajara Ribeiro Pinto (CEO) and Ubiratan Ribeiro Pinto (Commercial Director). The company operates as an Authorized Distributor of LUBRAX, Brazil's leading lubricant brand owned by Vibra Energia (formerly BR Distribuidora), across four states — Mato Grosso do Sul (MS), Mato Grosso (MT), Rondônia (RO), and Acre (AC) — covering Brazil's Central-West and Northern regions. Beyond Lubrax, the company also commercializes Dorf Ketal industrial chemical products and Grupo WMP brands, and participates in the Vibra-developed Bora! Lubrax loyalty platform.

The company's core technology is the physical distribution and commercialization of automotive and industrial lubricants; there are no proprietary software platforms, APIs, or technology systems disclosed. Operations are anchored by four strategically positioned distribution centers that enable delivery to both urban centers and remote areas along Brazil's western frontier. The technical service offering includes lubricant application consulting to optimize usage, reduce costs, and improve equipment efficiency for customers.

Grupo Centro Oeste's revenue model is based on transactional distribution margins: the company purchases lubricants and related products from supplier partners (primarily Vibra/Lubrax, plus Dorf Ketal and Grupo WMP) and resells them to a diversified B2B customer base spanning fuel stations (Postos de combustíveis), auto parts and motorcycle parts retailers, vehicle dealerships (cars, trucks, motorcycles, tractors), agricultural cooperatives, sugar and alcohol mills, food and beverage industries, mining, construction, and general industrial customers. Pricing is quote-based and not publicly disclosed. Go-to-market is conducted through direct sales via phone, email ([email protected]), WhatsApp, and the corporate website (colubrificantes.com.br). The company remains founder-controlled with no disclosed institutional investors, parent company, or external capital backing.

Name

Grupo Centro Oeste

Legal name

Grupo Centro Oeste

Website

https://colubrificantes.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Grupo Centro Oeste is a privately-held Brazilian authorized distributor of LUBRAX lubricants, serving fuel stations, auto parts retailers, dealerships, and industrial customers across the states of MS, MT, RO, and AC in Brazil's Central-West and Northern regions. Founded in 1993 by the Ribeiro Pinto brothers.

Ownership category

akta.pro rank

Headquarters

HQ city

Antonino

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Lubricant Distribution: Distribution and commercialization of Lubrax lubricants and other brands (Dorf Ketal, Grupo WMP products) to various sectors including fuel stations, auto parts, dealerships, automotive centers, agriculture, construction, mining, and industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grupo Centro Oeste is an authorized distributor of Lubrax lubricants, operating across the Brazilian states of Mato Grosso do Sul (MS), Mato Grosso (MT), Rondônia (RO), and Acre (AC). The company also distributes Dorf Ketal specialty chemical products and Grupo WMP offerings, serving fuel stations, auto parts retailers, dealerships, agricultural operations, mining, and industrial sectors. It additionally operates the Bora! Lubrax loyalty program for B2B customers.

Product overview

Grupo Centro Oeste is an Authorized Distributor of Lubrax lubricants operating in the Brazilian states of MS, MT, RO, and AC. The company offers a portfolio of automotive and industrial lubricants, including products from Lubrax (Brazil's leading lubricant brand with over 130 product families), Dorf Ketal (industrial chemical products for oil, gas, and petrochemical sectors), and Grupo WMP brands (lubrication and fueling equipment). The company also participates in the Bora! Lubrax loyalty program. Their distribution network provides products to diverse sectors including fuel stations, auto parts, dealerships, agricultural operations, mining, sugar and alcohol mills, and general industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubrax Lubricants Full line of Lubrax lubricants distributed under exclusive territorial authorization in the Brazilian states of Mato Grosso do Sul, Mato Grosso, Rondônia, and Acre, sold to fuel stations, auto parts retailers, dealerships, agricultural, mining, and industrial buyers.
• Dorf Ketal Specialty Chemical Products

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LUBRAX (Vibra Energia)coreChannel Partner/ Reseller/ DistributorGrupo Centro Oeste is an Authorized Distributor of LUBRAX lubricants, the market-leading brand in Brazil since 1973. LUBRAX is developed by Vibra Energia (formerly BR Distribuidora, privatized in 2021) and produced at the largest industrial plant of its kind in Latin America with over 130 product families.
• Vibra EnergiacoreChannel Partner/ Reseller/ DistributorVibra Energia is the parent company of LUBRAX lubricants and one of the largest fuel and lubricant distributors in Brazil. Formerly known as BR Distribuidora (the fuel distribution arm of Petrobras), it was privatized in 2021 and now operates as an independent company.
• Dorf KetalminorChannel Partner/ Reseller/ DistributorDorf Ketal is one of the largest global suppliers of chemical products that ensure equipment integrity, flow assurance, and maximum productivity for industrial processes in Oil & Gas, Refineries, Petrochemicals, Fuels, Paper and Cellulose sectors. A global company with integrated operations across five continents.
• Grupo WMPminorChannel Partner/ Reseller/ DistributorGrupo WMP is a 100% Brazilian company with 60 years of trajectory in petroleum, energy, and automotive sectors. They offer a wide range of equipment and integrated solutions, including the largest and most complete line of Lubrication and Fueling Equipment and automotive products for the repair market.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat2 records

Customer concentration

• LinkedInlinkedin.com/company/centro-oeste-comercio-de-lubrificantes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Centro Oeste