Oakmere Motor Group

What Oakmere Motor Group does

Oakmere Motor Group is a family-owned multi-franchise automotive dealership group headquartered in Northwich, Cheshire, operating two UK showrooms (Northwich and Prestbury) under the legal entities Oakmere Cars Limited and Christopher Neil Limited. The group retails new and used vehicles across nine franchise authorisations—Toyota, Mazda, Morgan, Caterham, Norton, Indian Motorcycle, and Microlino for full sales, plus authorised servicing for Lotus and Volkswagen—serving primarily individual UK consumers in North West England. Beyond vehicle sales, the business operates aftersales (servicing, MOT at £54.85, genuine parts with UK-wide delivery), the Caterham Academy motorsport training program (£42,995 entry package), British sports car hire experiences (Morgan and Caterham, £250-£695), online vehicle valuation, Motability scheme contracts for Toyota and Mazda, and a hand-picked classic and specialist vehicle line. Revenue is generated through one-time vehicle sales, professional services (servicing/aftersales), parts transaction fees, and experience/hire income; customer finance is brokered under FCA regulation (Ref Nos 649939 and 628584).

The technology stack is a conventional dealership management and vehicle sales platform with no proprietary AI, no public API/SDK, and no mobile application; differentiation rests on brand breadth (mainstream volume plus specialist sports), long-tenured staff (250+ combined service years), and accumulated OEM relationships spanning 1978 to 2025. The group has no disclosed funding rounds, no institutional investors, and operates without a parent company, with ownership concentrated in the founding family since its 1978 founding as a Lotus specialist. Award validation in 2025 (Mazda UK Dealer of the Year, National Dealer League Champions, 20 Year Mazda Award) and strong review metrics (4.7-4.8 Google, 5/5 Auto Trader) underpin commercial momentum, while geographic concentration in a single UK region and a regional dealership footprint cap near-term scale upside.

Name

Oakmere Motor Group

Legal name

Oakmere Motor Group (trading name of Oakmere Cars Limited and Christopher Neil Limited)

Website

https://oakmeremotorgroup.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Oakmere Motor Group is a family-owned UK multi-franchise car and motorcycle dealership group based in Cheshire, selling and servicing Toyota, Mazda, Morgan, Caterham, Norton, Indian, Microlino, Lotus, and Volkswagen vehicles for individual retail consumers in North West England.

Ownership category

akta.pro rank

Headquarters

HQ city

Northwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vehicle Sales: Sale of new and used cars and motorcycles through franchise dealerships. Revenue generated from sale of vehicles across multiple brands including Toyota, Mazda, Morgan, Caterham, Norton, Indian Motorcycle, and Microlino.
2. Servicing and Aftersales: Parts and servicing for all franchises including MOT testing, repairs, and maintenance. Parts and accessories sales for Toyota, Mazda, Lotus, Morgan, Norton, Caterham, and VW.
3. Genuine Parts: Sale of genuine manufacturer parts and accessories. Comprehensive range stocked with UK-wide delivery available.
4. Car Hire and Experiences: British sports car experience hire of Morgan and Caterham vehicles. Full day, overnight, and weekend rental options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oakmere Motor Group is a family-owned multi-franchise automotive dealership group operating from showrooms in Northwich and Prestbury, Cheshire. The group sells new and used vehicles across nine franchises (Toyota, Mazda, Morgan, Caterham, Norton, Indian Motorcycle, Microlino) and provides authorised servicing for Lotus and Volkswagen, MOT testing, genuine parts, vehicle financing, part-exchange valuations, Motability scheme leasing, British sports car hire experiences, and the Caterham Academy motorsport training programme.

Product overview

Oakmere Motor Group is a family-owned automotive dealership group established in 1978 as a Lotus specialist. The company operates a multi-franchise dealership model offering new and used vehicles across nine automotive brands (Toyota, Mazda, Morgan, Caterham, Norton, Indian Motorcycle, Microlino) plus authorised servicing for Lotus and Volkswagen. Beyond vehicle sales, the portfolio spans parts and servicing, MOT testing, car hire (Morgan/Caterham sports cars), vehicle valuation, and the Caterham Academy motorsport training program. The group serves customers through showrooms in Northwich and Prestbury, Cheshire, and holds Motability scheme contracts for Toyota and Mazda.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Franchise Full dealer franchise selling new and used Toyota passenger vehicles (Aygo X, Yaris, C-HR, RAV4, bZ4X, Corolla, Prius) and offering Toyota servicing, parts, and Motability scheme leasing to individual consumers.
• Mazda Franchise

Quantifiable outcome

• National Dealer League Champions 2025 (Mazda)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Toyota vehicles. Oakmere Toyota has been operating since 1992. Offers new and used Toyota vehicles including Aygo X, Yaris Hybrid, C-HR, Urban Cruiser, RAV4, bZ4X, Corolla, and Prius Plug-in Hybrid.
• MazdacoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Mazda vehicles. Oakmere Mazda won National Dealer League Champions 2025 and Mazda UK Dealer of the Year 2025, celebrating 20 years as a Mazda franchise.
• Morgan Motor CompanycoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Morgan vehicles including Super 3, Plus Four, Supersport, and Supersport 400. Also offers Morgan car hire experiences.
• CaterhamcoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Caterham vehicles including Seven 170, 360, 420, 420 CUP, CSR 20, Super Seven, and 620. Also hosts Caterham Academy for novice drivers.
• Norton MotorcyclescoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Norton motorcycles including Atlas, Manx R, Manx, and Atlas GT models. Also sells Norton Commando 961 and V4 SV & CR.
• Indian MotorcyclecoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Indian Motorcycle including Scout, Chief, and Touring models. Oakmere Motorcycles is the authorised dealer.
• MicrolinocoreChannel Partner/ Reseller/ DistributorFull dealer franchise for Microlino electric microcars including Lite and Dolce models. Located in Northwich, Cheshire.
• LotuscoreChannel Partner/ Reseller/ DistributorAuthorised Lotus service centre providing expert care and precision maintenance. Located five minutes from junction 19 of the M6 in Northwich. Fixed price servicing with 2-year guarantee.
• VolkswagencoreChannel Partner/ Reseller/ DistributorVolkswagen Independent Specialist and approved service centre. Provides expert servicing, repairs, MOT testing, and genuine VW parts using manufacturer-approved procedures.
• TVRminorChannel Partner/ Reseller/ DistributorMentioned as a franchise brand in careers page alongside Lotus, Morgan, Caterham, Indian, Norton, Mazda, and Toyota.
• CCMminorChannel Partner/ Reseller/ DistributorMentioned as a franchise brand alongside Morgan, Caterham, Norton, Microlino, Mazda, and Toyota.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lookers: Major UK multi-franchise dealer group representing volume, premium and commercial brands across England, Scotland, Wales and Northern Ireland. Closely comparable to Oakmere in franchise breadth (including Toyota and Volkswagen franchises) and Motability scheme participation, but at substantially larger scale.
• Pendragon: One of the UK's largest multi-franchise dealer groups, operating volume and premium franchises (including Toyota, Lotus servicing and specialist brands) through its Evans Halshaw, Stratstone and Car Store brands. Comparable to Oakmere in franchised retail and aftersales, though now owned by Lithia Motors and operating a national network.
• HR Owen: UK luxury and specialist car dealer representing marques including Aston Martin, Bentley, Ferrari, Lamborghini, Rolls-Royce and Morgan. Directly comparable to Oakmere for the Morgan, Caterham and Lotus servicing franchises, but focused exclusively on ultra-premium segments rather than mass-market volume.
• Jardine Motors Group: UK premium and luxury car dealer representing Audi, BMW, Mercedes-Benz, Porsche, Land Rover, Ferrari and Aston Martin. Comparable to Oakmere for premium and specialist franchise handling, though operates exclusively at the premium end and across a multi-site London and South East footprint.
• Marshall Motor Group: UK multi-franchise automotive retailer operating volume and premium franchises (BMW, Mercedes-Benz, Volkswagen, Audi, Land Rover, Toyota) across England. Directly comparable to Oakmere on the franchise-dealer business model and aftersales services, but operates a national footprint of 100+ dealerships.
• Vertu Motors: UK multi-franchise dealer group operating volume and premium franchises (including Bristol Street Motors and Macklin Motors brands). Directly comparable to Oakmere on franchised retail across Toyota, Volkswagen and similar volume brands, but operates a national footprint of 150+ dealerships.
• Dick Lovett: UK specialist car dealer representing premium, luxury and sports car marques including BMW, Mini, Porsche, Ferrari, Maserati, Aston Martin and Lotus. Comparable to Oakmere for its specialist brand handling and Lotus servicing capability, though focused exclusively on premium and performance brands.
• Arnold Clark: UK's largest privately-owned independent car dealer, operating multi-franchise new and used vehicle showrooms across Scotland and England. Highly comparable to Oakmere as a private, family-controlled multi-franchise retailer with strong aftersales and finance operations, but operating at vastly greater scale.
• JCT600: Family-owned Yorkshire-based multi-franchise dealer group representing premium and volume brands including Audi, BMW, Mercedes-Benz, Volkswagen and Toyota. The closest analogue to Oakmere in ownership structure (private family-controlled) and franchise breadth, though with a significantly larger site network.

Broad incumbents

• Inchcape: Global multi-brand automotive distributor and retailer with significant UK retail operations representing premium brands including Mercedes-Benz, BMW, Audi, Porsche and Toyota. Comparable to Oakmere in franchise retail mechanics but operates as a broad incumbent across multiple international markets rather than a regional specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OakmereMotorGroup
• LinkedInlinkedin.com/company/oakmere-motor-group
• Instagraminstagram.com/oakmeremotorgroup
• Xx.com/oakmeremotorgrp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakmere Motor Group