Mutt Match La

What Mutt Match La does

Mutt Match LA, Inc. is a 501(c)(3) nonprofit animal rescue organization incorporated in California in 2009 by founder and director Sheilah Aragon. The organization is dedicated to rescuing, rehabilitating, and responsibly rehoming abandoned, homeless, and unwanted dogs of all breeds and ages, with stated emphasis on puppies, seniors, and special-needs cases. Its core offering is a structured dog adoption service that includes application screening, meet-and-greets, mandatory home checks, signed contracts, mandatory training, and adoption fees of $300-$500 covering spay/neuter, vaccinations, microchipping, and a wellness check. The organization also operates The Mutt Match Rescue Ranch & Sanctuary in Los Angeles, a dedicated facility that provides lifetime care for dogs deemed unadoptable due to health or behavioral issues, including hospice cases.

The business is run as an all-volunteer operation with no paid staff disclosed, anchored by a five-person board that includes a DVM. Revenue is generated through three principal streams: tax-deductible donations (one-time and monthly recurring tiers of $12, $25, $50, $100, and $250 via PayPal), adoption fees, and affiliate shopping programs including AmazonSmile, eBay Giving Works, Goodshop, and iGive. A sub-brand called Daisy Doodles Canine Confections operates an all-volunteer canine treat truck, with proceeds directed back into rescue operations. The organization maintains mailing addresses in Canyon Country and Agoura Hills, with its operational rescue facility located in Los Angeles, and its service area is the Greater Los Angeles metro.

The go-to-market is direct-to-consumer via the WordPress-based website (muttmatchla.org), supplemented by an email newsletter, podcast features, social/celebrity events, and the affiliate shopping portfolio. There is no proprietary technology stack, no app, and no public API; supporter engagement is managed through ConstantContact email and PayPal for donations. The technology footprint is intentionally minimal and consistent with a grassroots nonprofit cost structure.

Name

Mutt Match La

Legal name

Mutt Match LA, Inc.

Website

https://muttmatchla.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Mutt Match LA is a 501(c)(3) nonprofit founded in 2009 in Los Angeles that rescues, rehabilitates, and rehomes abandoned dogs of all breeds through its Rescue Ranch & Sanctuary, funded by donations, adoption fees, and affiliate programs.

Ownership category

akta.pro rank

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

Keywords

• Animal rescue services
• Dog adoption services
• Pet rehabilitation care
• Nonprofit animal welfare
• Rescue dog rehoming

Headquarters

HQ city

Canyon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: Tax-deductible donations from individuals supporting the rescue mission. Both one-time and monthly recurring donation options available through PayPal.
2. Adoption Fees: Adoption fees ranging from $300-$500 depending on dog age, covering veterinary care, spay/neuter, vaccinations, microchip, and wellness check.
3. Affiliate Shopping Programs: Revenue through AmazonSmile, eBay Giving Works, Goodshop, and iGive programs where a percentage of purchases is donated to the organization.
4. In-Kind Donations: Receipt of pet food, supplies, and equipment donations to support rescue operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mutt Match LA is a nonprofit 501(c)(3) dog rescue organization that rescues abandoned, homeless, and unwanted dogs of all breeds, provides veterinary rehabilitation (spay/neuter, vaccinations, microchip, wellness check), and facilitates responsible rehoming through a structured adoption process (application, meet-and-greet, home check, signed contract, training requirement). The organization operates The Mutt Match Rescue Ranch & Sanctuary in Los Angeles to provide lifetime care for dogs that cannot be adopted due to health or behavioral issues, and runs Daisy Doodles Canine Confections as an all-volunteer fundraising treat truck.

Product overview

Mutt Match LA is a nonprofit 501(c)(3) animal rescue organization that operates as a single unified service offering rather than a platform-plus-modules architecture. The core offering consists of dog rescue and adoption services, supported by an integrated donation processing system. The organization maintains its own Rescue Ranch & Sanctuary for dogs requiring lifelong care, and operates Daisy Doodles Canine Confections (a canine treat truck) as a fundraising sub-brand. All services are unified under the mission of rescuing, rehabilitating, and responsibly rehoming abandoned dogs of all breeds and ages.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• AmazonSmilecoreGTM or Marketing PartnerAmazonSmile program allows shoppers to support Mutt Match LA through purchases at no extra cost. A percentage of eligible purchases is donated to the organization. EIN: 26-4815745.
• eBay Giving WorkscoreGTM or Marketing PartnereBay program allowing sellers to donate 10-100% of their listing's final sale price to Mutt Match LA. Listings receive enhanced visibility and fee credit benefits.
• GoodshopminorGTM or Marketing PartnerGoodshop.com partnership providing discounts at thousands of online stores with up to 20% of spending donated to Mutt Match LA.
• iGiveminorGTM or Marketing PartnerFree shopping service where Mutt Match LA earns donations when supporters shop at over 1,577 stores through the iGive platform.
• Healthy Paws Pet InsuranceminorGTM or Marketing PartnerPartnership with Healthy Paws Foundation. The organization receives donations when supporters request pet insurance quotes through their referral link.
• Glide FoundationminorOthersListed as a supporter of Mutt Match LA.
• Petco FoundationminorOthersListed as a supporter providing grant or donation support to the rescue.
• Max and NeominorOthersListed as a supporter of Mutt Match LA.
• Hemme Hay & FeedminorOthersListed as a supporter providing in-kind or financial support.
• Palmdale Home DepotminorOthersListed as a supporter providing in-kind donations or volunteer support.
• Palmdale LowesminorOthersListed as a supporter providing in-kind donations or volunteer support.
• CuddlyminorOthersCrowdfunding platform supporter listed for Mutt Match LA.
• Auction CauseminorOthersListed as a supporter of Mutt Match LA.
• Build A BearminorOthersListed as a supporter of Mutt Match LA.
• The Charitable FoundationminorOthersListed as a supporter providing grant support.
• Rita Earl PhotographyminorOthersPhotography supporter documenting rescue dogs and events.
• Diana Lundin PhotographyminorOthersPhotography supporter documenting rescue dogs and events.
• LA Times/Eat See HearminorOthersMedia partner/supporter for events.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mmlak9rescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutt Match La