iGive
iGive (iGive.com Holdings, LLC) is a privately held, free cause-affiliate platform founded in 1997 that routes online shoppers to 1,400+ partner retailers and donates a percentage of each purchase to the shopper's chosen charitable cause, serving 1M+ members and 150,000+ listed nonprofits.
- Company typePrivate
- Founded1997
- HeadquartersIllinois City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What iGive does
iGive (legal entity: iGive.com Holdings, LLC) is a privately held cause-affiliate platform founded in 1997 and operated out of Illinois with 1-10 employees. The product enables online shoppers to register, select one of 150,000+ listed charitable causes, and then shop at 1,400+ partner retailers through the iGive.com website, the iGive Button browser extension, or the iOS/Android mobile applications; participating retailers pay iGive a percentage commission on qualifying purchases (0.5% to over 26%), which is then routed to the shopper's chosen cause at no cost to the shopper.
The company generates revenue exclusively from retailer affiliate commissions passed through the platform, with the consumer-facing and cause-facing sides both free. Distribution is product-led and community-led: individuals self-register, and causes (501(c)(3) nonprofits, schools, religious organizations, animal rescues, and ad-hoc community groups) recruit supporters organically through their own social channels. iGive has cumulatively enabled $10 million+ in cause donations since inception, with a typical member raising over $100 per year for their selected cause; the browser extension alone accounts for $10,324,714.76 of that total.
The platform's competitive posture rests on a two-sided marketplace with documented marquee retailer relationships (Walmart, Macy's, QVC, Kohl's, Booking.com, L.L.Bean, HSN, 1-800-Flowers, Bass Pro Shops, Gap, Clarks Shoes, Shipt) and a member base of 1 million+. There is no evidence of external venture or private-equity funding, no M&A activity, no leadership transitions, and no disclosed revenue, and the company is founder-owned under Robert Grosshandler. Geographic scope is United States-focused, and there are no disclosed AI/ML capabilities or platform APIs.
iGive firmographics
Firmographics- Name
- iGive
- Legal name
- iGive.com Holdings, LLC
- Website
- https://igive.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iGive (iGive.com Holdings, LLC) is a privately held, free cause-affiliate platform founded in 1997 that routes online shoppers to 1,400+ partner retailers and donates a percentage of each purchase to the shopper's chosen charitable cause, serving 1M+ members and 150,000+ listed nonprofits.
- Ownership category
- akta.pro rank
iGive industry classification
Industry- Product category
- Cause Marketing Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where iGive is headquartered
LocationHeadquarters
- HQ city
- Illinois City
- HQ country
- United States
- HQ region
- North America
Markets served
iGive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Retailer Affiliate Commissions: iGive receives a percentage commission from partner retailers for each purchase made through the platform. This commission is then donated to the shopper's chosen cause. Retailers pay iGive because they want to attract customers who support causes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for all users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
iGive product offering
Product offeringCore offering
iGive operates a free online platform that connects more than 1 million registered members with over 150,000 listed charitable causes and 1,400+ participating online retailers. When a shopper starts a purchase through iGive, the partner retailer pays iGive an affiliate commission (typically 0.5% to over 20% of the purchase), which iGive then donates to the shopper's pre-selected cause. Access is provided via the iGive.com website, the iGive Button Chrome browser extension, and iOS/Android mobile apps.
Product overview
iGive operates as a unified charitable giving platform connecting online shoppers with over 1,400 participating retailers. The core product is the iGive.com website that enables users to select a charitable cause and earn donations through everyday online shopping. Supporting the core platform are the iGive Button browser extension for automatic activation at partner stores, and the iGive Mobile App for shopping on phones and tablets. Users can choose from over 150,000 causes including charities, schools, religious organizations, and animal shelters. The platform is free for both shoppers and causes, with retailers providing percentage-based donations from purchases.
Differentiator
Problem solved
Functional benefit
Brands
- iGive Button: Browser extension that automatically activates iGive donations when shopping at participating retailers
Products and services
- iGive.com Platform Free web-based charitable giving platform that lets registered members choose from 150,000+ causes and shop at over 1,400 participating retailers, with a percentage of each purchase (0.5% to over 20%) donated to the shopper's selected cause at no cost to the shopper.
- iGive Button Chrome browser extension that automatically reminds and activates iGive donations when users visit participating retail websites, enabling seamless charitable shopping without manually navigating through iGive.com.
- iGive Mobile App Native iOS and Android application providing a shortcut to iGive.com and partner stores, enabling users to shop and support their chosen cause directly from phones and tablets.
Quantifiable outcome
- Over $100 raised per year for a typical member's cause
- +3 more outcomes
Companies that use iGive
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
iGive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iGive partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- WalmartcoreMajor retail partner where iGive members can shop and raise donations for their causes. Walmart contributes a percentage of eligible purchases to member-selected causes.
- Macy'scoreDepartment store partner allowing members to shop and support causes through purchases. Macy's is one of the featured retailers on the iGive platform.
- QVCcoreHome shopping network partner featured on iGive. Members can shop QVC and a percentage goes to their chosen cause.
- Kohl'scoreDepartment store partner on the iGive platform. Members shop Kohl's and donations support their selected causes.
- L.L.BeancoreOutdoor retailer partner. iGive members shop L.L.Bean and a portion supports their cause.
- HSNcoreHome shopping network partner. Members shop HSN through iGive to support charitable causes.
- 1-800-FlowerscoreFlower and gift retailer partner. Purchases generate donations to member-selected causes.
- Bass Pro ShopscoreOutdoor recreation retailer partner. Members shop Bass Pro Shops and a percentage goes to their cause.
- Booking.comcoreTravel booking partner. Hotel and travel bookings through iGive generate donations to causes.
- GapcoreApparel retailer partner. Gap purchases contribute to member-selected charitable causes.
- Clarks ShoescoreFootwear retailer partner. Shoe purchases through iGive support member causes.
- ShiptcoreGrocery delivery partner. Members can shop through Shipt and support their causes with purchases.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
iGive competitors and assessment
Company assessmentDirect peers
- Goodshop: Goodshop is a cause-based shopping portal that donates a portion of purchases at partner retailers to a shopper's chosen school or charity. It is the closest direct competitor to iGive, sharing the same affiliate-commission-to-cause economic model and cause-selection mechanic.
- GreaterGood: GreaterGood operates a network of cause-affiliated shopping, click-to-give, and donation portals that route a share of consumer activity to partner charities. The click-to-give and cause-shopping model is functionally analogous to iGive's shopping-to-donate platform.
- Giving Assistant: Giving Assistant is a cashback platform that converts a portion of retailer commissions into donations to the shopper's chosen nonprofit. It mirrors iGive's core mechanic of converting affiliate economics into charitable giving, with a similar SMB/nonprofit target audience.
Broad incumbents
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a browser extension and web platform that compares prices, applies coupons, and offers cash back at partner retailers. It competes for the same browser-extension real estate as iGive Button but rewards users directly with personal savings rather than charitable donations.
- Honey: Honey is a browser extension (now owned by PayPal) that finds coupons, applies discounts, and offers cash back at participating retailers. It competes with iGive Button on browser-extension shelf space and provides direct monetary benefit to users rather than indirect charitable impact.
- Rakuten: Rakuten (formerly Ebates) is the largest cashback affiliate network in the U.S., sharing iGive's reliance on retailer affiliate commissions but paying the user directly rather than a cause. It competes for the same affiliate-driven shopping moments and is a far larger incumbent.
- Upromise: Upromise (now part of Sallie Mae) is a long-running shopping-based rewards program that converts retailer purchases into college savings. It uses a similar affiliate-commission-to-purpose model but routes funds to 529 savings accounts rather than charities.
Emerging players
- FlipGive: FlipGive is a team and league fundraising platform that earns cash back for sports clubs, schools, and community groups through retailer affiliate purchases. It mirrors iGive's cause-shopping mechanic but focuses on team-based fundraising workflows.
- Shoparoo: Shoparoo is a school fundraising app that converts grocery and retail receipts into donations for K-12 schools. It targets a narrower use case (school fundraising via receipt scanning) but competes for the same cause-affiliated shopper mindshare in the fundraising segment.
Others
- Swagbucks: Swagbucks is a broader rewards and cashback platform that pays users in gift cards for shopping, surveys, and online activity. While not cause-focused, it competes for share of wallet and shopping habit on the affiliate-driven consumer side of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iGive social profiles
Digital presenceiGive financial estimates
Financial estimateRevenue estimate
Valuation estimate
iGive leadership team
Management profileNumber of profiles
Profiles1 record
iGive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iGive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iGive
What does iGive do?
iGive operates a free online platform that connects more than 1 million registered members with over 150,000 listed charitable causes and 1,400+ participating online retailers. When a shopper starts a purchase through iGive, the partner retailer pays iGive an affiliate commission (typically 0.5% to over 20% of the purchase), which iGive then donates to the shopper's pre-selected cause. Access is provided via the iGive.com website, the iGive Button Chrome browser extension, and iOS/Android mobile apps.
Is iGive a public or private company?
iGive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iGive founded?
iGive was founded in 1997. It employs 1 to 10 people.
Where is iGive based?
iGive is headquartered in Illinois City, United States, in the North America region.
How does iGive make money?
One revenue line is on record: retailer Affiliate Commissions.
Who are iGive's main competitors?
Direct peers on record are Goodshop, GreaterGood and Giving Assistant. Broad incumbents are Capital One Shopping, Honey, Rakuten and Upromise. Emerging players are FlipGive and Shoparoo. Swagbucks is listed as an others.
Does iGive have an API?
No public API is recorded for iGive.
What industry is iGive in?
iGive's product category is Cause Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 81321 and its SIC code is 7311.