Bigtronica

What Bigtronica does

Bigtronica SAS is a Colombian e-commerce and retail company founded in 2015 and headquartered in Medellín, Colombia. The company sells electronic components, development platforms, sensors, semiconductors, robotics kits, CNC/3D printer parts, tools, and automation hardware to customers throughout Colombia. Its catalog spans over 268 sensor products, 140+ semiconductor SKUs, and 20+ product categories covering Arduino/ESP32/STM32/Raspberry Pi systems, communication modules (Wi-Fi, Bluetooth, GSM, GPS, RFID), power supplies, motors, batteries, optoelectronics, prototyping supplies, and home automation products such as Sonoff devices. Unit prices range from COP $200 for simple terminals to COP $580,000 for transformers, with bulk orders handled via a quotation system.

The business operates a hybrid distribution model: a primary e-commerce storefront at bigtronica.com with nationwide Colombian shipping, complemented by a physical retail showroom inside Centro Comercial La Cascada in Medellín (open Monday–Saturday). Customer acquisition relies on organic social media (Instagram, Facebook, YouTube, GitHub) and direct WhatsApp-based sales conversations. The company markets itself primarily to makers, hobbyists, engineering students, professionals, and small electronics workshops in Colombia — a horizontal, long-tail persona mix rather than enterprise accounts.

Bigtronica is a bootstrapped, founder-owned private company under the Colombian SAS (Sociedad por Acciones Simplificada) corporate structure, with 1–10 employees, no disclosed institutional funding, no patents or trademarks, and no leadership team information publicly available. Revenue is not disclosed. The company maintains a sub-brand called 'Zona Unit' (at bigtronica.tech/Unit) focused on measurement and test equipment. There is no evidence of AI/ML capabilities, proprietary technology development, M&A activity, or geographic expansion beyond Colombia.

Name

Bigtronica

Legal name

Bigtronica SAS

Website

https://bigtronica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bigtronica is a Colombian e-commerce and retail company based in Medellín that sells electronic components, development boards, sensors, robotics kits, and automation hardware to makers, engineering students, professionals, and small workshops across Colombia via online storefront and a physical retail location.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hardware Sales: Sale of electronic components, development boards, sensors, semiconductors, robotics kits, CNC/3D parts, tools, and accessories through e-commerce and retail store. One-time purchase model with quotation system for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bigtronica is a Colombian retailer (founded 2015, headquartered in Medellín) that sells electronic components, sensors, semiconductors, Arduino systems, robotics kits, CNC/3D printer parts, lighting, batteries, cables, and signage electronics to makers, students, engineers, and small workshops through an online store and physical locations. The company offers 27 sub-categories and ships across Colombia with same-day Medellín delivery and in-store pickup.

Product overview

Bigtronica is a Colombian virtual electronics components retailer based in Medellín, specializing in robotics, electronics, and automation products. The company operates an e-commerce platform offering a comprehensive catalog of electronic components, development boards (Arduino, Raspberry Pi, ESP32), sensors, semiconductors, CNC/3D printer parts, robotics kits, tools, power supplies, batteries, motors, communication modules, and home automation products. The portfolio includes both individual components and complete development kits, serving hobbyists, students, and industrial customers across Colombia with nationwide shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Zona Unit: A sub-brand/product line referenced at bigtronica.tech/Unit, appears to be related to measurement/test equipment or a specific product category.

Products and services

• Sensors Electronic sensors (temperature, motion, light, proximity, etc.) for makers, students, and engineers building Arduino- and Raspberry Pi-based projects.
• Semiconductors Discrete semiconductors (transistors, diodes, integrated circuits, voltage regulators, etc.) for electronics prototyping, repair, and education.
• Arduino Systems Arduino-compatible boards, shields, modules, kits, and accessories for makers, students, and engineers building microcontroller-based projects.
• General Electronics General electronic components (passives, connectors, breakout boards, miscellaneous parts) used in prototyping, repair, and hobbyist projects.
• Robotics Robotics platforms, kits, motors, drivers, and components (including Makeblock and Kuman branded products) for educational and hobbyist robotics projects.
• Tools Hand and power tools (soldering irons, multimeters, screwdrivers, pliers, etc.) for electronics assembly, repair, and prototyping.
• CNC and 3D Printer Parts Parts, accessories, and consumables for CNC machines and 3D printers, including spare components and upgrades for hobbyist and small-workshop use.
• Lighting LEDs, LED strips, drivers, and related lighting components for maker, signage, and DIY electronics projects.
• Batteries Batteries, battery packs, chargers, and power solutions for portable electronics projects and component kits.
• Cables Wiring, USB cables, jumper wires, ribbon cables, and connector cables for electronics assembly and prototyping.
• Signaling / Signage Electronics Electronic signage and signaling components (digital displays, indicators, signaling modules) for commercial and DIY signage use.
• Quote / Wholesale Bulk Purchasing Request-a-quote bulk purchasing service for workshops, training centers, and repeat buyers needing larger quantities of components than retail packaging supports.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adafruit: US-based maker electronics retailer selling Arduino-compatible boards, sensors, and development platforms to hobbyists and professionals. Closest global analog to Bigtronica's core offering, albeit with vastly larger scale and proprietary product lines.
• 330ohms: Colombian e-commerce retailer specializing in Arduino, Raspberry Pi, and maker electronics with a near-identical catalog and customer base to Bigtronica. Direct head-to-head competitor in the same geography and product category.
• Pololu: US-based retailer and manufacturer of robotics electronics, motor controllers, and sensors. Highly comparable in the robotics and mechatronics portion of Bigtronica's catalog.
• RobotShop: Global online retailer dedicated to robotics, selling motors, controllers, sensors, and complete kits. Directly overlaps with Bigtronica's robotics kits and mechatronics offerings.
• SparkFun Electronics: US-based retailer of electronic parts, development boards, and tutorials serving the maker and education community. Directly comparable in product mix (sensors, microcontrollers, breakout boards) and target customer.
• Tayda Electronics: Online retailer of electronic components (resistors, capacitors, semiconductors, modules) at low unit prices serving hobbyists. Comparable component-selection approach targeting similar maker customers.
• Seeed Studio: Open-source hardware provider selling Arduino, Raspberry Pi accessories, sensors, and IoT modules to makers and industrial users. Comparable product catalog, with stronger design-and-manufacture capabilities than pure resellers.

Regional players

• Electronilab: Latin American (Colombia/Mexico) retailer of Arduino, Raspberry Pi, sensors, and 3D printer components. Regionally comparable to Bigtronica in maker electronics, serving overlapping LatAm customer segments.

Broad incumbents

• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with millions of SKUs. Comparable in product breadth but operates at vastly larger scale; ships to Colombia and competes on selection depth.
• Digi-Key Electronics: One of the world's largest electronic component distributors, shipping globally including to Colombia. Represents the primary international alternative against which Bigtronica competes on local availability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/BigtronicaSAS
• YouTubeyoutube.com/channel/UCT5PM5WeEsXWLeqfDFwuVuQ
• Facebookfacebook.com/bigtronica
• Instagraminstagram.com/bigtronica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigtronica