Constancy
Constancy GmbH is a German full-service e-commerce provider based in Jena, operating 30+ brand online shops for Mittelstand manufacturers via rental, dealer, and project-based models built on Magento, Shopware, Shopify, and a proprietary OMS middleware.
- Company typePrivate
- Founded2008
- HeadquartersJena, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Constancy does
Constancy GmbH is a German full-service e-commerce and digital commerce provider founded in 2008 and headquartered in Jena, Thuringia. The company specializes in serving brand manufacturers (Markenhersteller), predominantly German Mittelstand firms, by designing, building, operating, and managing their direct-to-consumer (D2C) online shops and broader omnichannel digital commerce operations across B2C and B2B segments. Constancy operates more than 30 brand online shops spanning verticals including porcelain, kitchenware, glassware, cutlery, garden furniture, plush toys, automotive parts and lighting, with active customers including Seltmann Weiden, Schulte-Ufer, Eisch, Goebel Porzellan, Paul Wolff, Scheurich, Heilemann, Waldmann, and others.
The company's technology stack is built on leading e-commerce platforms (Magento 2, Shopware, WordPress/WooCommerce, Shopify, Intershop, TYPO3) and is unified through Constancy's proprietary Order Management System (OMS), a middleware layer that centralizes product data, order processing, marketplace integration (Amazon, eBay, OTTO, Kaufland), ERP connectivity, and DATEV/Simba accounting integration. Constancy also develops custom integration modules (e.g., TYPO3/Magento connector for Auto-Scholz-AVS, bezahl.de Magento 2 payment module) and has productized an AI & Automation service line covering process automation, NLP-based chatbots, recommendation engines, generative video, and computer vision, with documented internal results including 99.95% automation across 100,000 Amazon orders and EUR 70K accounting cost savings.
Commercially, Constancy operates two primary engagement models: a Rental/Agency Model (Mietmodell) with monthly fees starting at EUR 950 plus setup (minimum EUR 150K annual shop turnover), and a Dealer/Reseller Model (Händlermodell) in which Constancy acts as Vertragshändler (contractual retailer) with revenue participation and full operational risk absorption (minimum EUR 500K annual shop turnover). Revenue streams are diversified across recurring subscriptions, transaction-based commissions, fixed-price consulting (D2C Potenzialanalyse at EUR 980), project-based custom software development, and managed shop operations. Customer acquisition relies on direct sales, content marketing, referrals from existing brand partners, and podcast appearances, with no external institutional funding.
Constancy firmographics
Firmographics- Name
- Constancy
- Legal name
- constancy GmbH
- Website
- https://constancy.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Constancy GmbH is a German full-service e-commerce provider based in Jena, operating 30+ brand online shops for Mittelstand manufacturers via rental, dealer, and project-based models built on Magento, Shopware, Shopify, and a proprietary OMS middleware.
- Ownership category
- akta.pro rank
Constancy industry classification
Industry- Product category
- E-commerce Services & D2C Platform Operations
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Specialty Retail Omnichannel (Books, Office, Toys, Hobby) (CRAFAEAI)
- akta.pro secondary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where Constancy is headquartered
LocationHeadquarters
- HQ city
- Jena
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Constancy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dealer/Reseller Model (Händlermodell): Constancy acts as contractual retailer (Vertragshändler) for brand manufacturers, operating their official online shops and selling products directly to consumers. Generates revenue through product sales margins and revenue participation. Requires minimum 500,000 EUR annual shop turnover. Constancy bears operational costs, payment default risk, and DSGVO compliance.
- Rental & Agency Model (Miet- und Agenturmodell): Constancy develops and operates client-branded online shops for a monthly rental fee plus initial setup costs. Clients manage the shop themselves with optional add-on services. Minimum annual turnover threshold of 150,000 EUR. Cloud hosting included in the 950 EUR/month base price.
- eCommerce Consulting (Potenzialanalyse): Fixed-price D2C e-commerce potential analysis and consulting service. Delivered within 7 working days from initial meeting to results presentation. Includes market analysis, competitive assessment, channel evaluation, and actionable recommendations.
- Software Development & Custom Solutions: Project-based custom software development including e-commerce platforms, integrations (TYPO3/Magento connector, payment modules), and KI/automation solutions. Pricing based on time and materials or fixed project scope.
- Shop Management & Marketing Services: Ongoing shop management, marketing campaign execution, content creation, SEO, accounting/invoicing, first-level support, and logistics coordination. Offered as add-on services to both rental and dealer models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental & Agency Model — 950 EUR/month |
| Transaction based/ take rate | Pay-as-you-go | Dealer Model — Revenue Participation |
| One time/ perpetual license | Pay-as-you-go | D2C Potenzialanalyse — 980 EUR flat fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Constancy product offering
Product offeringCore offering
Constancy GmbH is a full-service digital commerce partner for brand manufacturers, operating and developing official branded online shops on platforms such as Magento 2, Shopware, and WordPress. The company offers two engagement models: a rental/agency model (950 EUR/month) where clients self-manage the shop, and a dealer model where Constancy operates the entire D2C operation including storefront, marketing, support, accounting, and marketplace integration. A proprietary Order Management System centralizes product data, order processing, and multi-channel operations across shops, marketplaces, ERP, and accounting systems, supported by AI and automation services.
Product overview
Constancy GmbH is a full-service e-commerce provider and digital sales partner for brand manufacturers, offering a comprehensive portfolio centered around eCommerce Plattformen (e-commerce platform development and operation), KI & Automatisierung (AI and automation solutions), Order Management System (central middleware for D2C operations), and Dienstleistungen (supporting services including shop management, marketing, IT, and logistics). The company operates primarily on Magento Commerce, Shopware, WordPress, and Shopify platforms, serving both B2C and B2B clients with rental/agency and dealer business models. The ecosystem is unified through their Order Management System, which connects online shops, marketplaces, and ERP/accounting systems. Services include potential analysis consulting, future workshop strategy sessions, and complete shop creation and management.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Plattformen
Quantifiable outcome
- 99.95% automation rate for order-to-accounting process handling 100,000 Amazon orders, resulting in 70,000 EUR savings in external accounting costs
- +3 more outcomes
Companies that use Constancy
Customer profileNamed customers24 records
Ideal customer profiles2 records
Constancy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability9 records
Feature4 records
Constancy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting.
- Twenty 5supportingLogistics partner for the development and implementation of customized logistics processes. Twenty 5 supports Constancy's e-commerce operations by handling logistics requirements for their managed online shops and D2C operations.
- ART-KON-TORsupportingCreative agency responsible for website development using TYPO3. Collaborated with Constancy to develop the TYPO3/Magento Connector for Auto-Scholz-AVS, enabling a unified brand experience across website and webshop. The connector synchronizes categories and footer content between the two platforms.
- Rapidmail (rapidmail GmbH)supportingEmail marketing service provider handling newsletter distribution and subscriber management for Constancy's own marketing and their clients' email campaigns. Data processing agreement in place under Art. 28 GDPR. Used for Constancy's own newsletter and implied for client shop email marketing.
- Cloudflare Inc.supportingProvides Cloudflare Turnstile bot detection service to prevent spam submissions on Constancy's website. Analyzes visitor behavior to distinguish human from automated requests. EU-US Data Privacy Framework certified.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Constancy competitors and assessment
Company assessmentDirect peers
- IntegerNet GmbH: German Magento/Shopware-specialist e-commerce agency serving brand manufacturers with shop development, optimization, and integration services. Comparable in size and platform expertise to Constancy with a similar productized-agency model.
- dotfly GmbH: German e-commerce and digital agency specializing in Shopware, Shopify and Magento implementations for retail brands. Similar scope of shop development, hosting, and integration services targeting DACH brand manufacturers.
- marmalade GmbH: Cologne-based full-service e-commerce agency offering D2C shop development, hosting, marketing, and integration services for brand manufacturers in the German market. Closest like-for-like competitor with similar agency + retail-operator hybrid model and comparable Mittelstand focus.
- novomind AG: Hamburg-based technology company providing e-commerce, PIM, and customer experience solutions with services and software for European brands. Comparable hybrid software-plus-services D2C focus for German-speaking enterprise customers.
- netz98 GmbH: Magento Gold Partner agency in Germany providing e-commerce consulting, platform development, and D2C operations support to brand manufacturers. Directly comparable in platform focus (Magento/Shopware) and Mittelstand customer base.
Broad incumbents
- Shopware AG: Leading German-headquartered e-commerce platform (Shopware) used by Constancy as one of its primary tech stacks for client shops. As a platform incumbent, Shopware competes indirectly by enabling brands to self-serve shop operations that Constancy offers as a service.
- Spryker Systems GmbH: Berlin-based enterprise headless commerce platform serving complex B2B/B2C brand manufacturers. Competes indirectly by offering composable commerce tooling that can substitute for Constancy's integration-heavy agency model at large enterprise accounts.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Constancy social profiles
Digital presenceConstancy compliance and trust
Trust signalCompliance2 records
Constancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Constancy leadership team
Management profileNumber of profiles
Profiles3 records
Constancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Constancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Constancy
What does Constancy do?
Constancy GmbH is a full-service digital commerce partner for brand manufacturers, operating and developing official branded online shops on platforms such as Magento 2, Shopware, and WordPress. The company offers two engagement models: a rental/agency model (950 EUR/month) where clients self-manage the shop, and a dealer model where Constancy operates the entire D2C operation including storefront, marketing, support, accounting, and marketplace integration. A proprietary Order Management System centralizes product data, order processing, and multi-channel operations across shops, marketplaces, ERP, and accounting systems, supported by AI and automation services.
Is Constancy a public or private company?
Constancy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Constancy founded?
Constancy was founded in 2008. It employs 11 to 50 people.
Where is Constancy based?
Constancy is headquartered in Jena, Germany, in the Europe region.
How does Constancy make money?
Five revenue lines are on record. Dealer/Reseller Model (Händlermodell) is the primary driver. The others are rental & Agency Model (Miet- und Agenturmodell), eCommerce Consulting (Potenzialanalyse), software Development & Custom Solutions and shop Management & Marketing Services.
Who are Constancy's main competitors?
Direct peers on record are IntegerNet GmbH, dotfly GmbH, marmalade GmbH, novomind AG and netz98 GmbH. Broad incumbents are Shopware AG and Spryker Systems GmbH.
Does Constancy have an API?
No public API is recorded for Constancy.
What industry is Constancy in?
Constancy's product category is E-commerce Services & D2C Platform Operations. Its primary akta.pro industry code is CRAFAEAI, Specialty Retail Omnichannel (Books, Office, Toys, Hobby), with a secondary code of CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 455 and its SIC code is 5961.