Project Evolve

What Project Evolve does

Projekt Evolve (formerly Ivelja Design, founded 1998) is a privately held Australian building design and project management firm headquartered in Geelong West, Victoria, delivering end-to-end architectural design services across residential, multi-unit development, and commercial projects within the Geelong region. The firm offers a structured service catalog covering feasibility studies, pre-purchase advice, site-specific design, town planning and approvals (including bushfire, vegetation, heritage, and subdivision submissions), working drawings and documentation for building permits, and full project management of builders and consultants. Technology is limited to industry-standard CAD and drafting software; the firm's competitive basis sits in human expertise and local regulatory navigation rather than proprietary technology.

The business operates on a project-based professional services pricing model, with fees estimated after the concept design stage and not publicly disclosed. Its go-to-market is sales-led and direct-to-consumer: customers (residential homeowners, property developers, and commercial property clients) reach the firm via website, email, phone, and through long-standing referrals from real estate agents who surface development leads upstream. Revenue streams include building design, planning and approvals, documentation, and project management, all delivered from a single Geelong West office with site visits across Geelong and surrounding areas.

The firm is small (11-50 employees, with six named professionals led by founder and Director Anthony Ivelja) and has cumulatively delivered over 300 projects since inception. Leadership includes Anthony Ivelja as Director and Designer (25 years of industry experience), Maria as Principal Designer, Kathy as Senior Draftsperson (25+ years), Niall as Draftsperson Specialist, Alison as Project Administrator (joined 2022), and Petar as Financial Operations Manager. There is no external investment, no parent company, no subsidiaries, no patents, and no disclosed revenue figures. The firm maintains a recurring ecosystem of core builder and engineering partners across heritage, subdivision, townhouse, and renovation projects.

Name

Project Evolve

Legal name

Projekt Evolve

Website

https://projektevolve.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Projekt Evolve is a privately held Australian building design and project management firm in Geelong West, Victoria, delivering feasibility, design, planning approvals, documentation, and project management services to residential homeowners, property developers, and commercial clients across the Geelong region.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Drafting Services (541340)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Engineering Services (8711)

akta.pro primary industry

Historic Preservation & Conservation Planning (BPAHAKAH)

Keywords

• Building design services
• Architectural drafting
• Town planning approvals
• Residential property development
• Construction project management

Headquarters

HQ city

Geelong West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Design Services: Professional services for architectural design, drafting, and documentation of residential and commercial building projects. Includes feasibility studies, pre-purchase advice, design concepts, town planning, working drawings, and building permit documentation.
2. Project Management Services: Coordination of builders and consultants to bring designs to life, managing the construction process for seamless and stress-free project delivery.
3. Planning and Approvals Services: Coordination of planning and approvals process including documentation, council correspondence, bushfire assessments, vegetation assessments, heritage applications, and subdivision handling.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Project Evolve is a Geelong-based building design firm that provides architectural design, drafting, planning, documentation, and project management services for new homes, renovations, extensions, residential developments, and commercial projects. The company delivers a full-lifecycle service from early feasibility studies through to final sign-off, coordinating consultants, council submissions, and builders on behalf of clients.

Product overview

Project Evolve operates as a single integrated service offering rather than a modular software platform. The company provides end-to-end building design and project management services through distinct but interconnected service lines: Feasibility Services (pre-purchase advice and site analysis), Design Services (architectural design for various property types), Planning and Approvals Services (council submissions and compliance), Documentation Services (technical drawings and permits), and Project Management Services (builder coordination). These services are delivered through a structured process comprising Initial Design & Concept, Town Planning, and Working Drawings stages, allowing clients to engage for all or part of the design and development journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Design Services Comprehensive building design services for new homes, renovations, residential developments, and commercial projects, covering all stages from early feasibility through to final sign-off.
• Feasibility Services Pre- or post-purchase advice for potential developments with recommendations for site utilization, including relationships with real estate agents for development outcomes.
• Design Services Site-specific designs for homes, units, townhouses, apartments, warehouse offices, and extensions, evaluating development potential for optimal client outcomes.
• Planning and Approvals Services Coordination of the planning and approvals process including documentation, council correspondence, Bushfire Management Overlay assessments, vegetation assessments, landscape plans, heritage applications, and subdivision handling.
• Documentation Services Creation of detailed project drawings and management of all documentation required for building permits, including engineering, soil tests, energy ratings, and council requirements.
• Project Management Services Coordination of all builders and consultants necessary to execute designs, ensuring seamless and stress-free project delivery.

Quantifiable outcome

• Over 300 completed projects in the Geelong region

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• AplusHminorOthersReferenced in footer and social media links (aplush_studio Instagram). Nature of relationship appears to be related creative/design work or mutual promotion. AplusH is a separate design studio (aplush.hr).
• JCON ConstructioncoreStrategic or Co-development PartnerPrimary builder partner on multiple projects including 3 Tayler Street renovation (completed 2020) and 55 Percy Street extension. Collaborative design-build relationship for heritage and renovation projects.
• ACNL EngineeringcoreImplementation/ SI/ Consulting PartnerEngineering partner for structural design on projects like 55 Percy Street renovation. Provides structural engineering documentation as part of the project team.
• StructerrecoreImplementation/ SI/ Consulting PartnerStructural engineer consultant on multiple projects including 19 Drumcondra Avenue (2022), 33 Nantes Street (2021), 70 Marshall Street (2020), and 74 Shepherd Road Batesford. Provides engineering and soil testing services.
• Simon AndersoncoreImplementation/ SI/ Consulting PartnerStructural engineer consultant on heritage renovation projects including 3 Tayler Street (completed 2020) and 13 Huntingdon Street (completed 2023).
• Zax ConstructionscoreStrategic or Co-development PartnerBuilder partner for 23B Elizabeth Street townhouse development (completed 2019), transforming a historic picture theatre into two apartments.
• Otway BuilderscoreStrategic or Co-development PartnerBuilder partner for 33 Nantes Street sustainable renovation project (completed 2021) featuring passive house technology.
• Linked BuildingcoreStrategic or Co-development PartnerBuilder partner for 74 Shepherd Road Batesford new rural dwelling project.
• Sphinx ConsultingcoreImplementation/ SI/ Consulting PartnerEngineering consultant for 47 Waratah Street two-storey heritage extension project.
• Dragana & AssociatesminorImplementation/ SI/ Consulting PartnerEngineering consultant for 23B Elizabeth Street townhouse development converting historic picture theatre.
• Harris BuilderscoreStrategic or Co-development PartnerBuilder partner for 13 Huntingdon Street two-storey heritage renovation (completed 2023).
• Shane Gill BuilderscoreStrategic or Co-development PartnerBuilder partner for 70 Marshall Street modern townhouse development (completed 2020).

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• DKO Architecture: Australian architecture and design practice with offices in Melbourne, Sydney, Brisbane, Perth, and other locations, focused on residential, commercial, and masterplanning projects. Comparable to Projekt Evolve in delivering architectural design and development services, though at larger scale and with broader geographic reach.
• Jackson Clements Burrows: Melbourne-based architecture and design practice delivering residential, commercial, and adaptive reuse projects across Australia. Comparable to Projekt Evolve as a design-led studio with strong focus on quality residential and renovation work, though based in metropolitan Melbourne rather than regional Geelong.

Broad incumbents

• Hassell: International design practice with Australian origins, providing architecture, interior design, and urban design across workplace, health, education, and residential sectors. Comparable in offering integrated architectural design and documentation services, but at a much larger scale and with global reach.
• BVN: Australian architecture practice with offices in Sydney, Melbourne, Brisbane, and Adelaide, delivering projects across education, health, residential, and cultural sectors. Comparable to Projekt Evolve in providing architectural design services, though at much larger scale.
• ClarkeHopkinsClarke: Australian architecture and design practice with offices across the eastern seaboard, providing architectural design, interior design, and masterplanning for residential, commercial, education, and health projects. Comparable to Projekt Evolve in delivering building design and documentation services, but operates at much larger scale and broader geographic footprint.
• Architectus: Australian architecture and urban design practice with offices in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Auckland, focused on education, transport, residential, and public projects. Comparable in delivering architectural design and documentation services for residential and commercial projects, though with national reach.
• Bates Smart: Long-established Australian architecture firm with offices in Sydney, Melbourne, Brisbane, and Adelaide, focused on commercial, residential, hospitality, and adaptive reuse projects. Comparable to Projekt Evolve as an architectural design practice, though with significantly larger project scale and national presence.
• Cox Architecture: Australian architecture firm with offices in Sydney, Melbourne, Perth, Brisbane, and Adelaide, delivering projects across civic, education, residential, and commercial sectors. Comparable to Projekt Evolve in providing architectural design and project delivery, though at significantly larger scale.
• Warren and Mahoney: Trans-Tasman architecture and design practice with offices in New Zealand and Australia, delivering projects across commercial, residential, health, and education sectors. Comparable in providing architectural design and documentation services, though at significantly larger scale and broader geographic footprint.
• Fender Katsalidis: Australian architecture practice with offices in Melbourne, Sydney, Brisbane, and Shanghai, delivering projects across residential, commercial, and cultural sectors. Comparable in providing architectural design and documentation services for residential and commercial projects, including heritage and adaptive reuse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aplush_studio
• Facebookfacebook.com/projektevolvegeelong
• LinkedInlinkedin.com/company/projekt-evolve

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Evolve