BTravel

What BTravel does

BTravel d.o.o. is a privately held Croatian destination management company (travel agency) founded in late 2015 and headquartered in Buzin, Zagreb. It is organized as a d.o.o. limited liability company under the B-Group conglomerate umbrella (siblings include Best Sport Solutions and Best Digital Solutions) and operates branches in Pula (Croatia), Ljubljana and Kamnik (Slovenia), and Belgrade (Serbia), employing roughly 50 staff.

The company's product surface is broad and segmented: Mediterranean holiday packages to Greece, Turkey, Spain, and Egypt; own-produced ski packages across Italy, Austria, France, Bulgaria, and Slovenia (with Croatian-language ski school at select resorts); corporate, congress and event management; business travel management; dedicated sports travel for national federations and clubs; school and graduation trips for primary and secondary institutions; wellness packages; and a registered-customer loyalty program. Distribution runs through two websites — btravel.pro for consumer bookings and corporate.btravel.pro for B2B/event services — supported by a five-office physical network and direct sales/account-management teams. The underlying technology stack is modest: a WSpay online payment gateway with PCI DSS compliance, reCAPTCHA on contact forms, GDPR-compliant data handling, and a basic search-and-book front end; no proprietary AI/ML or public APIs are disclosed.

Revenue is generated on a transaction-fee basis for packaged leisure, ski, sports, and school travel, with professional-services fees for full-service congress and corporate event organization. Customer mix spans four roughly equal-weight segments — corporate and institutional clients, sports associations, individual and group leisure travelers, and schools — supplemented by consumer-priced Mediterranean packages marketed via newsletter and website. Differentiation is asserted through official-agency designations (multiple Croatian sports federations, Croatia Open rowing regatta, Nassfeld ski resort regional info center), best-price guarantee, 12-month interest-free installment payments, and 24/7 customer support.

Name

BTravel

Legal name

BTravel d.o.o.

Website

https://btravel.pro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BTravel is a Croatian destination management company and travel agency, founded in 2015 and headquartered in Zagreb, operating branches across Croatia, Slovenia, and Serbia to serve corporate clients, national sports federations, schools, and leisure travelers with packaged holidays, ski trips, congress management, and sports tourism.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (56152), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHACAAAH

Events-Integrated Corporate Travel (TMCs with Meetings/Groups)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Management Companies (TMCs)

SECONDARYTHACAAAA

Full-Service Corporate Travel Management Companies (Global/Regional TMCs)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Management Companies (TMCs)

SECONDARYTHAKAAAO

B2B OTA/White-Label Booking Platforms & Affiliate Networks

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHAKAAAG

Corporate Booking Platforms & Online TMCs

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHALAGAD

Online Booking Tools (OBT) & Corporate Booking UX

Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

Keywords

• Travel agency services
• Corporate event management
• Sports travel services
• School trip organization
• Destination management

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Tours: Organized travel packages including transportation and accommodation for Mediterranean destinations, group travel, and leisure holidays
2. Ski Packages: Comprehensive ski travel packages including accommodation, ski passes, and ski school services across multiple European ski resorts in Italy, Austria, France, Bulgaria, and Slovenia
3. Congress and Event Management: Full-service congress, conference, seminar, and corporate event organization including venue selection, accommodation, transportation, and technical support
4. Sports Travel: Travel services for sports associations including training camps, competitions, fan trips, and sports camps
5. School Trips: Educational and recreational trips for primary and secondary schools including domestic and international destinations

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

BTravel is a destination management company and travel agency that organizes and sells packaged travel, holidays, and event services. It provides Mediterranean leisure packages, ski packages across European resorts, corporate congress and event management, business travel services, school trips, and sports travel for federations and clubs. Operations span Croatia, Slovenia, and Serbia, with a consumer-facing booking website and a separate corporate website.

Product overview

BTravel operates as a multi-service travel agency offering a unified platform of travel-related products. The core offerings include Mediterranean holiday packages with transport and group travel options, skiing packages across European resorts with ski school services, congress and event management for corporate gatherings, school trip organization, business travel management, and sports travel services as the official agency for multiple sports associations. The company also operates a loyalty program. The main digital products include the main booking website (btravel.pro) for consumer bookings and a corporate site (corporate.btravel.pro) for business and congress services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediterranean Travel Packages (Putovanja Mediteranom) Holiday packages featuring Greece, Turkey, Spain, and Egypt destinations with transportation and group travel options for Mediterranean vacations, sold directly to leisure travelers.
• Ski Packages (Skijanje) Ski travel packages covering ski resorts in Italy, Austria, France, Bulgaria, Slovenia, and Croatia, including ski school services in Croatian language at select resorts.
• Congress and Event Management (Kongresi i eventi) Full-service congress and event management including conferences, seminars, corporate events, and gala dinners in Croatia and internationally, delivered to corporate clients, associations, and institutions.
• School Trips (Školska putovanja) Educational and recreational travel programs for primary and secondary schools covering destinations in Croatia and Europe, including graduation trips serving several thousand students annually.
• Business Travel (Poslovna putovanja) Corporate travel management including airline tickets, hotel accommodation, transfers, and 24/7 assistance for business travelers and corporate clients.
• Sports Travel Official travel agency for multiple Croatian sports associations and clubs, providing sports camp travel, competition travel, fan trips, and 24/7 support.
• Wellness Travel Wellness hotel packages offering relaxation treatments, spa services, massages, and health-focused holidays for leisure travelers.

Quantifiable outcome

• Several thousand students served annually on graduation and educational trips
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Club Lookea (France)coreChannel Partner/ Reseller/ Distributor · 23 May 2017Long-term contract signed for opening a new Club Lookea in Croatia. The club is based in the renovated 'Hotel Imperial' in Vodice, marking a significant expansion of summer holiday offerings.
• British Business Centre Croatia (BBCC)coreGTM or Marketing Partner · 8 May 2017BTravel became both a member of BBCC and its exclusive travel agency, providing travel services to British Business Centre members and gaining access to the British business community in Croatia.
• Croatia Open Rowing RegattacoreGTM or Marketing Partner · 14 March 2016BTravel became the official travel agency of the International rowing regatta 'CROATIA OPEN', one of the strongest rowing competitions in Southeast Europe.
• Nassfeld Ski ResortflagshipStrategic or Co-development PartnerNassfeld ski resort in Austria appointed BTravel as their official regional info center, recognizing the company's expertise in ski travel and regional market coverage.
• Zavarovalnica Sava (Savings Insurance)coreOthersBTravel Slovenia has insolvency protection guarantee arranged with Zavarovalnica Sava for consumer protection in case of liquidity difficulties, as required by consumer protection law.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Express Global Business Travel (Amex GBT): Global corporate travel management company serving multinational enterprise clients — comparable to BTravel's business-travel and corporate-event services at the high end of the market.
• BCD Travel: Global corporate travel management company — a broad incumbent that competes for Croatian corporate accounts and represents the scale benchmark BTravel's business-travel vertical would face when scaling.
• Expedia Group: Global OTA and travel platform — broad incumbent competing across BTravel's leisure, flight, and hotel booking products in the same Mediterranean destinations.
• Booking.com: Global OTA dominating accommodation and travel booking in Croatia and the Mediterranean — directly competes for leisure package bookings that form a core BTravel revenue stream.

Regional players

• Putnik Travel: Regional Balkan travel agency with presence across former Yugoslav markets including Croatia — comparable regional peer serving overlapping corporate and leisure customers in SEE.
• Happening d.o.o. Slovenian travel agency offering leisure and corporate travel — comparable peer operating in BTravel's Slovenian market with overlapping corporate and leisure customer segments.

Direct peers

• Uniline Travel: Croatian tour operator offering package holidays and travel services from Croatia into Mediterranean and other destinations — directly comparable to BTravel's leisure package business and overlapping Croatian customer base.
• Katarina Line: Croatian destination management company (DMC) and cruise/tour operator specializing in Adriatic itineraries — directly comparable to BTravel's DMC and Mediterranean tour offerings.
• Adriatic.hr: Croatian online travel agency specializing in Adriatic accommodation and holiday packages — directly comparable DTC leisure offering in the same Croatian domestic market.
• Atlas Adriatic Travel: Established Croatian travel agency offering leisure packages, accommodation, and transfers across Croatia and the Mediterranean — directly competes with BTravel in the Croatian leisure travel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/btravel.croatia
• LinkedInlinkedin.com/company/btravel-besttravelsolution

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTravel