Delticom AG

Name

Delticom AG

Legal name

Delticom AG

Website

https://delti.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Online Tire Retail

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Online tire retail
• Automotive e-commerce
• Complete wheel sales
• Vehicle tire distribution
• Fleet tire management

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (B2C & B2C): Direct sales of tires, complete wheels, and rims to private consumers and business customers through owned online shops. Revenue generated from the difference between retail and wholesale pricing.
2. Platform/Commission Revenue: Since 2023, Delticom provides technical infrastructure and sales/process expertise to external third parties for online merchandise sales to private and commercial end customers, earning commission on corresponding sales (provisionserträge)
3. Project Development Services: Logistics project development services, such as the EUR 5.7 million contract for implementing a new logistics project in North Rhine-Westphalia

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Delticom AG operates Europe's largest online tire retail platform, selling tires, complete wheels, and rims across 300+ online shops in more than 70 countries. The company runs separate B2C storefronts for private consumers and B2B storefronts for tire dealers, workshops, and fleet operators; it integrates those shops with approximately 25,000 partner workshops for tire mounting services. Beyond product retail, Delticom provides logistics and e-commerce platform infrastructure to third parties and offers project development services for logistics initiatives.

Product overview

Delticom AG operates as a multi-channel online tire retail platform with a portfolio of differentiated brands serving both B2C and B2B customers across Europe. The core offering centers on the ReifenDirekt flagship brand supplemented by sub-brands including Tirendo (B2C), Yourtyres and Autoreifenonline (B2B), MotorradreifenDirekt (motorcycle tires), Flotten24 (fleet services), and Gigareifen/123reifen (budget segments). Complete wheel offerings are served through Kompletträder24, while eMina24 addresses electric vehicle tire needs. The company also offers private label brands (Nankang, Goodride) and mobile fitting services via MobileMech. With over 300 online shops operating in 70+ countries, the platform provides approximately 600 tire brands and up to 80,000 tire models with logistics integration to approximately 25,000 partner workshops across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• ReifenDirekt Delticom's flagship B2C online tire retail brand offering a comprehensive selection of tires and complete wheels to private end customers across Europe through the reifendirekt.de platform (and related country sites).
• Tirendo B2C online tire shop offering tires and complete wheels to end customers across multiple European countries, originally launched via the 2013 acquisition of Tirendo Holding GmbH.
• MotorradreifenDirekt Specialized online shop for motorcycle tires serving European riders as a B2C-focused storefront within the Delticom portfolio.
• Yourtyres.co.uk B2B online tire shop for tire dealers and workshops in the UK market offering a comprehensive range of tires at competitive wholesale conditions.
• Autoreifenonline B2B online platform for commercial tire dealers and professional workshops, providing wholesale tire purchasing with dedicated B2B pricing and account features.
• MyTyres.co.uk B2C online tire retailer serving private end customers in the UK market through the mytyres.co.uk storefront.
• Gigareifen.de Budget-oriented online tire shop within the Delticom network offering value pricing on tires and complete wheels for cost-conscious private consumers.
• 123reifen.de Budget tire retail brand with a presence across multiple European markets, positioned as a low-cost pricing option within the Delticom portfolio.
• Kompletträder24 Specialized online shop dedicated to complete wheels (tire + rim assemblies) and rims for private customers across Europe.
• Flotten24 Fleet management solution for commercial vehicle tire management, providing business customers with centralized, large-scale tire procurement and replacement services.
• eMina24 Specialized online shop within the Delticom portfolio focused on electric vehicle tires and wheels for EV owners across Europe.
• MobileMech Mobile tire fitting service offering on-site tire installation at the customer's home or workplace, complementing Delticom's product delivery with last-mile mounting.
• mein-reifen-outlet Outlet channel in the Delticom portfolio offering discounted and clearance tire products to private consumers across Europe.
• Reifen-Guru Online tire comparison and advisory platform helping customers identify optimal tires by comparing specifications across Delticom's assortment.
• Nankang (House Brand) Proprietary (house-brand) tire brand offered by Delticom, including dedicated winter models such as Nankang Activa SV-4, sold through Delticom's own online shops.
• Goodride (House Brand) Private label (house-brand) tire brand within Delticom's portfolio, complementing Nankang as part of the company's proprietary tire offerings.

Quantifiable outcome

• Customers can purchase tires approximately 30% cheaper than traditional retail
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Workshop Partner Network (~25,000 garages)coreChannel Partner/ Reseller/ DistributorDelticom has established a network of approximately 25,000 workshop partners across Europe who provide tire mounting and installation services for products ordered through Delticom's online shops. Customers can choose to have tires delivered directly to these partner workshops for professional installation.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Bridgestone: World's largest tire manufacturer by revenue with growing D2C digital channels and a broad service-center footprint; competes with Delticom as both supplier and increasingly as an online retailer.
• Pirelli: Premium tire manufacturer with direct e-commerce channels and a global dealer/service network; competes with Delticom in higher-value consumer tire segments.
• Michelin: World's largest tire manufacturer with a growing D2C e-commerce footprint and ownership of Euromaster and Allopneus; competes with Delticom both as a supplier and increasingly as a direct online retailer.
• Continental AG: Global tire manufacturer and automotive supplier that sells direct online alongside its dealer network. A vertically integrated competitor that can both supply Delticom and compete with it through its own digital channels.
• Goodyear Tire & Rubber Company: Major global tire manufacturer with significant online retail operations and a service-center network; competes with Delticom across replacement-tire e-commerce in overlapping markets.

Direct peers

• Blackcircles.com: UK-based online tire retailer selling passenger and commercial tires through a digital storefront with a partner-fitting network — same asset-light e-commerce model and customer proposition as Delticom's ReifenDirekt.
• Tire Rack: One of the largest online tire and wheel retailers in the US, with an extensive product catalog and partner installer network — directly comparable business model to Delticom, although primarily North American in geography.
• Allopneus: France's leading online tire retailer (now Michelin-owned), operating an e-commerce storefront with home delivery and partner-fitment. Direct head-to-head competitor to Delticom's 123pneus.fr and continental B2C shops.

Regional players

• Point S: International tire and auto-service cooperative with thousands of partner centers across Europe; competes with Delticom primarily at the workshop/fitment layer rather than online retail.
• Euromaster: Europe-wide tire and auto-service chain (Michelin-owned) with physical fitting centers; competes with Delticom's 25,000-partner workshop network for the installation step of the online purchase journey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/Delticom
• LinkedInlinkedin.com/company/delticom-ag
• Xx.com/delticomag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delticom AG