Natural Stones
Natural Stones (Stone Nature) is a family-owned, vertically integrated natural stone products company that quarries and distributes travertine, marble, and limestone pavers, pool coping, and stone veneer to contractors, architects, and homeowners across the US and 20+ countries.
- Company typePrivate
- Founded1989
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Natural Stones does
Natural Stones, doing business as Stone Nature, is a privately held, family-owned natural stone products company that quarries, processes, and distributes premium stone materials for outdoor living and architectural applications. The business was founded in 1989 in Denizli, Turkey, where the first generation began as a cut-to-size marble and travertine fabricator before vertically integrating upstream by acquiring travertine quarries in 1996, 2001, and 2003. Its core product lines include travertine, marble, and limestone/shellstone pavers, pool coping, and stone veneer (ledger panels and split face), with adjacent offerings in porcelain pavers and tiles, glass mosaics, artificial turf, and specialty items such as sealers, drain systems, and fire pits.
The company serves both residential and commercial buyers — primarily contractors, architects, developers, and homeowners building pools, patios, and outdoor structures — through a combination of purpose-built warehouse/showroom locations in Atlanta, GA (the US headquarters, opened by the second generation in September 2016) and Nashville, TN, alongside an e-commerce storefront at stonesnature.com. It also exports to more than 20 countries from its Turkish base. Revenue is generated primarily through direct hardware sales of natural stone and adjacent building products on a quote-based pricing model, with no publicly disclosed pricing, financial metrics, or external institutional investment; the company remains bootstrapped and family-controlled across two generations.
Natural Stones firmographics
Firmographics- Name
- Natural Stones
- Legal name
- Stone Nature LLC
- Website
- https://stonesnature.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Natural Stones (Stone Nature) is a family-owned, vertically integrated natural stone products company that quarries and distributes travertine, marble, and limestone pavers, pool coping, and stone veneer to contractors, architects, and homeowners across the US and 20+ countries.
- Ownership category
- akta.pro rank
Natural Stones industry classification
Industry- Product category
- Natural Stone Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
- akta.pro secondary industries
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC)
Keywords
Where Natural Stones is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Natural Stones business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Natural Stone Product Sales: Stone Nature generates revenue through the sale of natural stone products including marble, travertine, limestone, shellstone, and onyx in various forms (tiles, slabs, pavers, coping, veneer) to commercial partners. Products are sold directly through their warehouse/showroom locations and potentially through contractor and architect relationships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Natural Stones product offering
Product offeringCore offering
Natural Stones (Stone Nature) manufactures, exports, and distributes premium natural stone products — including marble, travertine, limestone, shellstone, and onyx — in formats such as tiles, slabs, pavers, pool coping, and stone veneer. The company sells primarily to commercial partners (contractors, architects, developers) through its US warehouse/showroom locations in Atlanta and Nashville, its e-commerce website, and direct field sales, while also serving residential outdoor/pool construction customers.
Product overview
Stone Nature is a natural stone products company offering a comprehensive portfolio of flooring, coping, and veneer products. The company operates as a single unified offering with multiple product categories centered around natural stone materials including travertine, marble, limestone/shellstone, and porcelain. Their core product lines include pavers (outdoor flooring), pool coping (edging for swimming pools), and stone veneer (ledger panels and split face). Supporting products include glass mosaics, porcelain tiles, specialty products (sealers, drains, fire pits), turf collections, and artistic pavers. The company was founded in 1989 in Denizli, Turkey, and opened its first U.S. location in Atlanta, Georgia in September 2016, with warehouses in Nashville, TN and Norcross, GA. They source materials from global locations and export to more than 20 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Travertine Pavers Natural travertine stone pavers available in various finishes including Cascade Blend, Silver, Ivory, Noche & Walnut, and Country Classic. Sold to commercial partners and residential customers for outdoor flooring applications.
- Marble Pavers Natural marble pavers in colors including Bianco, Crema Royal, Diana Royal, Tahoe, Glory Grey, Tundra Grey, and Novolato with various surface finishes. Sold to commercial partners and residential customers for outdoor flooring.
- Limestone/Shellstone Pavers Natural limestone pavers featuring Shellstone material with tumbled surface finish, suitable for outdoor applications. Sold to commercial partners and residential customers.
- Porcelain Pavers Porcelain tile products including 6x6 porcelain tiles for pool and outdoor installations. Sold alongside natural stone pavers for outdoor flooring applications.
- Travertine Pool Coping Pool coping stones made from travertine in various colors (Cascade Blend, Silver, Ivory, Noche & Walnut) with bullnose and eased edge options. Sold to pool contractors and homeowners for swimming pool edging.
- Marble Pool Coping Marble pool coping products including Bianco, Tahoe, Glory Grey, Black, Crema Royal, Diana Royal, and Novolato with leathered, eased edge, and pool coping finishes. Sold to pool contractors and homeowners.
- Shellstone Pool Coping Limestone-based pool coping featuring Shellstone material with eased edge and pool coping bullnose types. Sold to pool contractors and homeowners.
- Stone Veneer Ledger Panels Stone veneer ledger panels in travertine, marble, and shellstone with 6x24 dimensions and 3D finish. Includes Light Travertine Ledger, Silver Travertine Ledger, Bianco Ledger, Lymra Limestone Ledger, Noche Travertine Ledger, and Cascade Blend White Ledger. Sold to contractors, architects, and homeowners for architectural wall applications.
- Stone Veneer Split Face Split face stone veneer products including Ivory-Noche Split Face and Black-Bianco Marble Split Face in various sizes. Sold to contractors, architects, and homeowners for architectural wall applications.
- Glass Mosaics Glass mosaic tile products for pool and decorative applications. Sold to pool contractors and homeowners for pool interiors and decorative features.
- Porcelain Tiles 6x6 6x6 porcelain tile products for pool and outdoor applications. Sold to pool contractors and homeowners.
- Specialty Products (Sealers, Drain Systems, Hide Skimmer Lids, Fire Pits) Additional products including Sealers, Drain systems, Hide Skimmer Lids, and Fire Pit products made from natural stone materials. Sold alongside core stone products as accessories for pool and outdoor installations.
- Turf Collections Artificial turf products and collections with installation services and warranty options. Sold to contractors and homeowners for outdoor landscaping alongside stone installations.
- Artistic Pavers Artistically designed paver products for distinctive outdoor installations. Sold to contractors, architects, and homeowners seeking premium decorative paver designs.
Companies that use Natural Stones
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Natural Stones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Natural Stones partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Natural Stones competitors and assessment
Company assessmentBroad incumbents
- Daltile: Major US tile and stone manufacturer and distributor with extensive showroom presence across natural stone, porcelain, and mosaic categories. Targets many of the same commercial partners as Stone Nature and pools the same outdoor living renovation demand.
- MSI (M S International): Largest US importer and distributor of natural stone, porcelain, and tile with nationwide showroom network. Overlaps with Stone Nature across natural stone pavers, pool coping, and veneer SKUs, and competes directly for the same contractor and architect customer in the Southeast.
Regional players
- Marble of the World: Florida-based natural stone slab and tile distributor focused primarily on the Southeast US market. Comparable to Stone Nature as a regional competitor targeting similar pool, patio, and outdoor living stone installations in overlapping geographies.
Direct peers
- Marmara Stone: Turkey-rooted natural stone distributor serving US customers with marble, travertine, and limestone products. Comparable to Stone Nature because both are Turkish-heritage firms exporting quarry-sourced stone into the US market for residential and commercial uses.
- Arizona Tile: US distributor of natural stone, porcelain, and quartz slabs with showrooms across the Southwest and beyond. Comparable in serving residential and commercial customers seeking premium stone products for outdoor and indoor installations.
- Polycor: Vertically integrated natural stone quarrier and fabricator with own quarries producing granite, marble, and limestone for architectural and construction uses. Comparable to Stone Nature because both combine raw extraction with downstream fabrication and distribution, competing for premium commercial stone specifications.
- Stone Source: US natural stone importer and distributor focused on marble, limestone, travertine, and exotic stones for architectural specifications. Competes with Stone Nature for premium commercial and high-end residential stone projects through showroom-based direct sales.
- Levantina: Spanish-headquartered marble, limestone, and quartz producer with own quarries and global distribution. Directly comparable to Stone Nature on vertically integrated quarry-to-finished-product model, premium building stone positioning, and international export footprint.
- Emser Tile: US-based designer and producer of tile, natural stone, and hardscape products sold through a wide dealer network. Directly comparable to Stone Nature in distributing stone pavers and outdoor living products to contractors and architectural customers.
- Bedrosians Tile & Stone: Family-owned US tile and natural stone distributor with showroom network across multiple states. Closely comparable to Stone Nature in business model, family ownership profile, and focus on supplying builders and designers with stone surfacing products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Natural Stones social profiles
Digital presenceNatural Stones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural Stones leadership team
Management profileNumber of profiles
Natural Stones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural Stones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural Stones
What does Natural Stones do?
Natural Stones (Stone Nature) manufactures, exports, and distributes premium natural stone products — including marble, travertine, limestone, shellstone, and onyx — in formats such as tiles, slabs, pavers, pool coping, and stone veneer. The company sells primarily to commercial partners (contractors, architects, developers) through its US warehouse/showroom locations in Atlanta and Nashville, its e-commerce website, and direct field sales, while also serving residential outdoor/pool construction customers.
Is Natural Stones a public or private company?
Natural Stones is a private company. It is classified as family owned and is currently operating.
When was Natural Stones founded?
Natural Stones was founded in 1989. It employs 11 to 50 people.
Where is Natural Stones based?
Natural Stones is headquartered in Jaipur, India, in the Asia region.
How does Natural Stones make money?
One revenue line is on record: natural Stone Product Sales.
Who are Natural Stones's main competitors?
Broad incumbents on record are Daltile and MSI (M S International). Marble of the World is listed as a regional player. Direct peers are Marmara Stone, Arizona Tile, Polycor, Stone Source, Levantina, Emser Tile and Bedrosians Tile & Stone.
Does Natural Stones have an API?
No public API is recorded for Natural Stones.
What industry is Natural Stones in?
Natural Stones's product category is Natural Stone Building Materials. Its primary akta.pro industry code is IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication, with a secondary code of IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication. Its NAICS code is 327991 and its SIC code is 3281.