Active Devon
Active Devon is a non-profit Active Partnership based in Exeter that coordinates physical-activity promotion and health-inequality reduction across the county of Devon through Sport England and Devon County Council grants, a network of 60+ partners, and programmes including Active Champs (SEND), Devon School Games, Sport Welfare, and online training courses.
- Company typePrivate
- Founded2001
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Active Devon does
Active Devon is a non-profit unincorporated association founded in 2001 and headquartered in Exeter, United Kingdom, operating as the designated Active Partnership for the county of Devon. Its mandate is to increase physical activity and reduce health inequalities across Devon's population, working through a coordination layer that links Devon County Council (its accountable body), Plymouth City Council, Torbay Council, Sport England (its principal funder), NHS Devon, and a network of 60+ community, sport, and leisure partners. The organisation's product surface is programmatic rather than SaaS-based: it runs five thematic programme areas — Movement for Health and Wellbeing, Movement in Early Life (0–25 years), Movement in Later Life, Movement with Communities, and Everyday Movement — alongside flagship initiatives including the Devon School Games, Active Schools, the Sport Welfare programme, and the Active Champs programme (appointed 2025) for children and young people with SEND. Technology underpinning delivery is modest: the activedevon.org website with e-commerce functionality (used for transactional course sales) and the Devon Connect hub for activity discovery; no mobile app, API, or proprietary technology stack is referenced.
Revenue is almost entirely grant-driven, sourced principally from Sport England and Devon County Council, with a small earned-income layer from online training courses (e.g., the NSPCC Child Protection in Sport Unit-partnered "Keeping Deaf and Disabled Children Safe in Sport" course at £16.99 inclusive of VAT) and administration of the Welfare Bursary Scheme distributing up to £500 per sports club. The go-to-market is community-led and event-driven rather than commercial: engagement occurs through partner convening events (THIPA collaborative), volunteer awards, learning days, newsletters, and a social presence across Facebook, Instagram, LinkedIn, and Bluesky. End beneficiaries span children and young people (with a SEND-inclusive focus), adults and families (including menopause, arthritis, and mental-health support use cases), older adults, sports clubs and physical-activity providers, and schools — making Active Devon a coordinating intermediary rather than a transactional vendor.
Active Devon firmographics
Firmographics- Name
- Active Devon
- Legal name
- Active Devon
- Website
- https://activedevon.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Devon is a non-profit Active Partnership based in Exeter that coordinates physical-activity promotion and health-inequality reduction across the county of Devon through Sport England and Devon County Council grants, a network of 60+ partners, and programmes including Active Champs (SEND), Devon School Games, Sport Welfare, and online training courses.
- Ownership category
- akta.pro rank
Active Devon industry classification
Industry- Product category
- Community Physical Activity and Sport Development Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Where Active Devon is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Devon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Online Course Sales: Active Devon sells online training courses through its e-commerce platform, including the 'Keeping Deaf and Disabled Children Safe in Sport' course priced at £16.99 (inc VAT). Revenue is generated through one-time purchases for learning content.
- Grant Funding: Active Devon receives grant funding from Sport England and Devon County Council to support its programs and initiatives. The organization is appointed by Devon County Council to lead certain programs such as the Active Champs programme for inclusive physical activity opportunities.
- Welfare Bursary Scheme: Active Devon administers a welfare bursary scheme offering up to £500 to sports clubs to support welfare-related activities including training, diversity and inclusion initiatives, and club projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Keeping Deaf and Disabled Children Safe in Sport online course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Active Devon product offering
Product offeringCore offering
Active Devon is a non-profit Active Partnership that promotes physical activity across Devon, UK through community programmes, capacity building, advisory services, and grant administration. It operates community sport development programmes including Active Champs for children with SEND, Sport Welfare support with bursaries, the Devon School Games, and sells online safeguarding training courses through its e-commerce platform. The organization functions as a strategic convener linking Sport England, Devon County Council, NHS Devon, local leisure providers, and community organizations to deliver inclusive physical activity opportunities countywide.
Product overview
Active Devon operates primarily as a non-profit community organization focused on physical activity promotion across Devon, rather than as a traditional SaaS company. The organization's core offering is its website and resource hub, which serves as a central platform for information, resources, and community engagement. The product portfolio includes: the main website/physical activity hub, multiple programme areas covering Movement for Health and Wellbeing, Movement in Early Life (0-25 years), Movement in Later Life, Movement with Communities, and Everyday Movement; the Active Champs programme for children and young people with SEND; the Sport Welfare support services including the Welfare Bursary; online courses (Keeping Deaf and Disabled Children Safe in Sport); Devon School Games; and Active Schools. The organization also partners with and directs users to Devon Connect Hub for activity discovery. The Devon Moving Together strategy underpins all activities as the overarching framework.
Differentiator
Problem solved
Functional benefit
Brands
- Active Champs: Programme to transform access to inclusive activity opportunities for children and young people with Special Educational Needs and Disabilities (SEND).
- Devon Moving Together
- Sport Welfare in Devon
Products and services
- Keeping Deaf and Disabled Children Safe in Sport (Online Course) An online learn-by-doing course developed in partnership with NSPCC's Child Protection in Sport Unit (CPSU), teaching how to make sport inclusive for children with conditions or impairments through real-life scenarios and decision-making challenges. Priced at £16.99 inc. VAT (£13.99 ex VAT) per learner, sold as a one-time purchase.
- Active Champs Programme A programme appointed by Devon County Council that transforms access to inclusive leisure and physical activity opportunities for children and young people with Special Educational Needs and Disabilities (SEND), working with physical activity and leisure providers across the county.
- Welfare Bursary Support for Sports Clubs Financial support programme offering sports clubs up to £500 for welfare-related activities including safeguarding training, diversity and inclusion training, and projects promoting inclusion.
- Sport Welfare Support Support services for sports clubs including welfare health checks, one-to-one support with club welfare officers, signposting to funding, resources, training, and networking opportunities across Devon.
- Devon School Games Countywide school games programme providing opportunities for young people across Devon to participate in competitive and inclusive sports activities.
- Active Schools Programme supporting physical activity in schools across Devon to increase participation among students.
- Physical Activity Providers Hub A dedicated resource hub supporting physical activity providers across Devon with resources, guidance, and opportunities for partnership.
- Devon Connect Hub External activity discovery platform (devonconnect.org) that lists inclusive sessions, activities and opportunities across Devon, where Active Devon showcases partner activities. Joint initiative with Devon Children's Services for Universal and Universal+ Short Breaks.
Quantifiable outcome
- Over 60 local partners engaged in collaborative physical activity initiatives through THIPA
- +1 more outcomes
Companies that use Active Devon
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Active Devon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Devon partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Devon County Council Children's ServicescoreDevon County Council appointed Active Devon to lead the Active Champs programme. Children's Services development of Universal and Universal+ Short Breaks is integrated with the programme supporting inclusive activities for children with SEND.
- Devon County CouncilcoreDevon County Council (DCC) is the accountable body for Active Devon. Active Devon is a not-for-profit, unincorporated association with DCC providing governance and administrative oversight. DCC has appointed Active Devon to lead significant programmes such as the Active Champs initiative for inclusive physical activity.
- Torbay CouncilcoreTorbay Council is one of the unitary authorities in Devon partnering with Active Devon on physical activity initiatives. Active Devon works across the geographic area including Torbay.
- Plymouth City CouncilcorePlymouth City Council is a unitary authority in Devon partnering with Active Devon. The Fit and Fed Project in Plymouth demonstrates collaborative work supporting children during school holidays.
- One DevoncoreOne Devon is the local partnership bringing together public services across Devon. Active Devon participates as a partner in collaborative efforts including the Northern Devon THIPA initiative and broader system leadership.
- NHS DevoncoreNHS Devon works with Active Devon on health-related physical activity initiatives. Co-Chair of One Northern Devon is also Director of Strategy at NHS Devon, facilitating integrated health and physical activity approaches.
- BasisminorBasis is listed as a partner organization collaborating with Active Devon on physical activity and wellbeing initiatives in Devon.
- Sporting EqualsminorSporting Equals promotes race equality in sport and physical activity. Partnership supports Active Devon's work on reducing inequalities and promoting inclusion across Devon's diverse communities.
- QuestminorQuest provides quality assurance for leisure facilities. Partnership helps Active Devon connect members with quality-assured physical activity providers.
- Active PartnershipscoreActive Partnerships is the national network for Active partnerships across England. Active Devon participates in this network for knowledge sharing, best practice, and collaborative initiatives.
- Ann Craft TrustminorAnn Craft Trust focuses on safeguarding in sport and physical activity. Partnership supports Active Devon's sport welfare work and club support programmes.
- NSPCC Child Protection in Sport Unit (CPSU)coreCPSU partnered with Active Devon to develop the 'Keeping Deaf and Disabled Children Safe in Sport' online learning module. This collaboration enables delivery of specialized safeguarding training for those working with disabled children in sport.
- Champions for Change / SEND Network for ChangecoreChampions for Change is a group of children and young people with Special Educational Needs and Disabilities who ensure youth voices are heard and acted upon. They partner with Active Devon to shape the Active Champs programme and inclusive activity provision.
- Devon's Children's ServicescorePartnership supporting the development of Universal and Universal+ Short Breaks through the Active Champs programme, making inclusive physical activity opportunities more visible and accessible.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Active Devon competitors and assessment
Company assessmentBroad incumbents
- ukactive: ukactive is the UK trade body for the physical activity sector, representing gyms, leisure operators, and Active Partnerships. Complementary rather than directly competitive, but it shares Active Devon's policy and inequality-focused agenda.
- GreaterSport: GreaterSport is the Active Partnership for Greater Manchester, operating at larger scale with broader programme scope. Comparable operating model but more urbanised footprint than Active Devon's Devon rural/coastal base.
- Sport England: Sport England is the national quango that funds Active Partnerships and sets the Active Partnership strategy. Though not a direct competitor, it is the principal funder and strategic framework-setter for Active Devon's operating model.
Direct peers
- Active Essex: Active Essex is another Sport England Active Partnership with a closely analogous operating model: partnership coordination across local authorities, sport, and health; countywide physical activity promotion; and a focus on inequalities.
- Active Gloucestershire: Active Gloucestershire is another Sport England-funded Active Partnership operating in an adjacent South West county. It uses the same partnership-led, inequality-focused model to promote physical activity, making it the closest functional peer to Active Devon.
- Active Norfolk: Active Norfolk operates as a county-level Active Partnership promoting physical activity across Norfolk through community engagement, school programmes, and partnership working. Operates under the same Active Partnerships national network.
- Active Sussex: Active Sussex is a regional Active Partnership addressing physical inactivity via multi-stakeholder collaboration, workforce development, and behaviour change programmes aligned with national Sport England strategy.
- Somerset Activity and Sport Partnership (SASP): SASP is the Active Partnership for Somerset, geographically adjacent to Devon in the South West of England, offering highly comparable county-level physical activity promotion and partnership programmes.
Emerging players
- Youth Sport Trust: Youth Sport Trust is a national charity focused on children's physical activity and wellbeing in schools. Overlaps with Active Devon's early-life programme areas but operates nationally through a school-based model rather than partnership-led delivery.
Regional players
- Living Sport (Cambridgeshire & Peterborough): Living Sport is the Active Partnership covering Cambridgeshire and Peterborough, with a comparable operational scope and structure to Active Devon. The geographic mismatch makes it a regional rather than direct peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Active Devon social profiles
Digital presenceActive Devon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Devon leadership team
Management profileNumber of profiles
Profiles5 records
Active Devon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Devon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Devon
What does Active Devon do?
Active Devon is a non-profit Active Partnership that promotes physical activity across Devon, UK through community programmes, capacity building, advisory services, and grant administration. It operates community sport development programmes including Active Champs for children with SEND, Sport Welfare support with bursaries, the Devon School Games, and sells online safeguarding training courses through its e-commerce platform. The organization functions as a strategic convener linking Sport England, Devon County Council, NHS Devon, local leisure providers, and community organizations to deliver inclusive physical activity opportunities countywide.
Is Active Devon a public or private company?
Active Devon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Devon founded?
Active Devon was founded in 2001. It employs 11 to 50 people.
Where is Active Devon based?
Active Devon is headquartered in Exeter, United Kingdom, in the Europe region.
How does Active Devon make money?
Three revenue lines are on record. Online Course Sales are the primary driver. The others are grant Funding and welfare Bursary Scheme.
Who are Active Devon's main competitors?
Broad incumbents on record are ukactive, GreaterSport and Sport England. Direct peers are Active Essex, Active Gloucestershire, Active Norfolk, Active Sussex and Somerset Activity and Sport Partnership (SASP). Youth Sport Trust is listed as an emerging player. Living Sport (Cambridgeshire & Peterborough) is listed as a regional player.
Does Active Devon have an API?
No public API is recorded for Active Devon.
What industry is Active Devon in?
Active Devon's product category is Community Physical Activity and Sport Development Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 61162 and its SIC code is 8600.