Active Gloucestershire
Active Gloucestershire is an independent charity coordinating the 'we can move' social movement to increase physical activity across Gloucestershire, delivering campaigns, place-based programs, and the Blackbridge Community & Sports Hub through a partner network of 200+ organizations.
- Company typePrivate
- Founded2010
- HeadquartersGloucester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active Gloucestershire does
Active Gloucestershire is an independent registered charity (charity number 1138546) and company limited by guarantee (company number 7344552) operating in Gloucestershire, England and Wales. The organization functions as a backbone entity for the 'we can move' social movement, coordinating physical activity promotion across the county through partnerships with schools, sports clubs, healthcare providers, local authorities, and community organizations. Its core offering is not a technology product but a coordinated network of campaigns and programs including Fall-proof, Glos Girls Can, Beat the Street, Street Tag, the Daily Mile, the Blackbridge Community & Sports Hub (£6.2m facility development in Podsmead), Live Longer Better Gloucestershire, and the Physical Activity for Health Pathways project. The organization's approach is grounded in systems thinking, behavior change frameworks (UCL Behaviour Change Wheel, EAST model), and place-based partnership models in targeted communities such as Podsmead and Cinderford.
The business model is grant-based rather than transactional. Active Gloucestershire does not charge for its services and operates as part of Sport England's network of 30 Active Partnerships across England. Major funding sources include Sport England (which provided £2.8m in 2022 and selected the organization for its £25m Place Universal Offer programme running to 2028) and the National Lottery. Additional funding flows through partners such as the Youth Investment Fund and Football Foundation for specific infrastructure projects. The organization employs a small staff team (approximately 10-15 visible named members) plus trustees and partner network relationships.
Go-to-market is community-led: the organization coordinates rather than sells, using partner networks of more than 200 organizations and 500+ consulted individuals as distribution channels. Its primary 'customer segments' are sub-populations of Gloucestershire residents classified by inactivity risk (older adults 55+, children and young people, disabled people, women and girls, deprived communities, and BAME communities), with engagement delivered through institutional partners (NHS Gloucestershire Integrated Care Board, Gloucestershire Public Health, Gloucester City Council, and local schools).
Active Gloucestershire firmographics
Firmographics- Name
- Active Gloucestershire
- Legal name
- Active Gloucestershire Ltd
- Website
- https://activegloucestershire.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Gloucestershire is an independent charity coordinating the 'we can move' social movement to increase physical activity across Gloucestershire, delivering campaigns, place-based programs, and the Blackbridge Community & Sports Hub through a partner network of 200+ organizations.
- Ownership category
- akta.pro rank
Active Gloucestershire industry classification
Industry- Product category
- Community Health & Physical Activity Promotion
- NAICS
- Civic and Social Organizations (813410), Other Individual and Family Services (62419)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Senior & Active Aging Personal Training (HSADAAAI), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)
Keywords
Where Active Gloucestershire is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Gloucestershire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Institutional Funding: Active Gloucestershire operates as a registered charity and company limited by guarantee. The organization receives funding from Sport England, the National Lottery, and other institutional funders to support its mission of increasing physical activity levels across Gloucestershire. Funding is received as grants rather than revenue from products or services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Active Gloucestershire product offering
Product offeringCore offering
Active Gloucestershire is an independent charity that coordinates the 'we can move' social movement, delivering a portfolio of physical activity campaigns and community programs across Gloucestershire. Its core services include place-based partnerships, behaviour-change campaigns targeting inactive populations (older adults, disabled people, women and girls, deprived and BAME communities), physical activity navigator services for the NHS, welfare officer network support for sports clubs, and the Blackbridge Community & Sports Hub facility project. Programs are delivered free of charge to end beneficiaries and funded primarily by grants from Sport England and the National Lottery.
Product overview
Active Gloucestershire operates as a coordination and campaign organization rather than a technology product company. Its primary offering is the 'we can move' social movement, which serves as an umbrella brand for various physical activity campaigns and programs including Fall-proof, Glos Girls Can, Beat the Street, Street Tag, Yoga Celebration Project, Sport Welfare Officer Network, Social Prescribing Adults Project with Physical Activity Navigators, Live Longer Better Gloucestershire, and the Changemaker Portrait Project. The organization also coordinates the Blackbridge Community & Sports Hub facility project and the Physical Activity for Health Pathways initiative. These programs work together to increase physical activity levels across Gloucestershire by addressing barriers, providing community support, and creating inclusive opportunities for all residents.
Differentiator
Problem solved
Functional benefit
Brands
- we can move: Gloucestershire's social movement designed to get more people active in the county, coordinated by Active Gloucestershire. The movement brings people together from across the sports and physical activity sector, public sector and voluntary and community sector.
Products and services
- we can move
- we can move Campaigns Portfolio
- Social Prescribing Adults Project (Physical Activity Navigators)
- Live Longer Better Gloucestershire
- Sport Welfare Officer Network
- Yoga Celebration Project
- Blackbridge Community & Sports Hub
- Physical Activity for Health Pathways
Quantifiable outcome
- Physical inactivity costs NHS CCGs £455 million nationally (2013-14) and £4.7 million in Gloucestershire
- +2 more outcomes
Companies that use Active Gloucestershire
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Active Gloucestershire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Gloucestershire partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, core, major and minor.
- Deakin University (Victoria, Australia)strategicSarah Haden conducted Churchill Fellowship research at Deakin University learning about systems thinking approaches for health and physical activity.
- NHS Gloucestershire Integrated Care BoardcoreDeep partnership with local health system. NHS representatives participate in roundtable discussions and collaborative initiatives. Joint work on physical activity pathways and health integration.
- Gloucestershire Public HealthcorePartnership with Public Health teams for health and wellbeing initiatives. Public Health representatives involved in collaborative projects and system leadership.
- Blackbridge Charitable Community Benefit SocietycoreLead organization for Blackbridge Community & Sports Hub project in Podsmead, Gloucester. Community-owned, multi-purpose facility for physical activity and wellbeing.
- Freedom LeisuremajorOperator of Blackbridge Community & Sports Hub. Will manage facility operations for community sports and recreational spaces.
- Active PartnershipscoreNational network of county sport partnerships. Active Gloucestershire is part of this network coordinated by Active Partnerships National Organisation.
- Move ConsultingmajorCollaborating on Physical Activity for Health Pathways project funded by Sport England. Active Gloucestershire is a Community of Practice member supporting co-development of solutions.
- Active Partnerships National Organisation (APNO)coreNational organization coordinating the Active Partnerships network. Selected Move Consulting for Physical Activity for Health Pathways project.
- Gloucestershire Gateway TrustmajorCollaborated on inclusive recruitment review. Provided expertise and guidance on EDI practices. Awarded Inclusive Employer status.
- OneGloucestershiremajorPartnership for coordinated county-wide initiatives and shared strategic goals.
- CSG (Computer Solutions Group)minorPartnership to repurpose old laptops for community benefit. Renewed life into seven old staff laptops for charity organizations.
- Fields in TrustmajorSupporting national petition to protect playing fields. Active Gloucestershire endorsing Fields in Trust campaign for planning protections.
- Hollie Gazzard TrustminorPartnership for Active Bystander Training delivered in collaboration with Active Gloucestershire and WASP.
- WASP (Wiltshire & Swindon Sport)minorPartnership for Active Bystander Training alongside Hollie Gazzard Trust.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Active Gloucestershire competitors and assessment
Company assessmentDirect peers
- StreetGames: StreetGames is a UK charity that uses sport and physical activity to engage disadvantaged young people, sharing Active Gloucestershire's focus on tackling inactivity in deprived communities through place-based partnerships.
- Active Sussex: Active Sussex is a Sport England Active Partnership delivering county-wide physical activity programmes with a community movement model structurally identical to Active Gloucestershire's 'we can move'.
- Activity Alliance (English Federation of Disability Sport): Activity Alliance is the national disability and physical activity organisation supporting disabled people into activity, comparable to Active Gloucestershire's Special Olympics Gloucestershire and Let's Play inclusion programmes.
- Active Devon: Active Devon is one of the 30 Active Partnerships coordinated by Sport England, operating in Devon with the same whole-system, community-led approach to increasing physical activity that Active Gloucestershire uses in Gloucestershire.
- Sport Birmingham: Sport Birmingham is an Active Partnership operating across the West Midlands with a similar mandate of coordinating physical activity across a defined geography through partnerships with local authorities, NHS bodies, and community organizations.
Broad incumbents
- ukactive: ukactive is the UK's trade body for the physical activity sector, representing gyms, leisure centres, and operators — overlapping with Active Gloucestershire's fitness and recreation promotion mandate but operating as an industry association rather than a delivery charity.
- Sport England: Sport England is Active Gloucestershire's primary funder and the national body that convenes the Active Partnerships network, setting the strategic agenda that county partnerships implement.
Others
- Locality: Locality is a UK membership organisation supporting community-led organisations including those using physical activity and sport to address inequalities, sharing Active Gloucestershire's community development approach but with broader thematic scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Gloucestershire social profiles
Digital presenceActive Gloucestershire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Gloucestershire leadership team
Management profileNumber of profiles
Profiles8 records
Active Gloucestershire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Gloucestershire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Gloucestershire
What does Active Gloucestershire do?
Active Gloucestershire is an independent charity that coordinates the 'we can move' social movement, delivering a portfolio of physical activity campaigns and community programs across Gloucestershire. Its core services include place-based partnerships, behaviour-change campaigns targeting inactive populations (older adults, disabled people, women and girls, deprived and BAME communities), physical activity navigator services for the NHS, welfare officer network support for sports clubs, and the Blackbridge Community & Sports Hub facility project. Programs are delivered free of charge to end beneficiaries and funded primarily by grants from Sport England and the National Lottery.
Is Active Gloucestershire a public or private company?
Active Gloucestershire is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Gloucestershire founded?
Active Gloucestershire was founded in 2010. It employs 11 to 50 people.
Where is Active Gloucestershire based?
Active Gloucestershire is headquartered in Gloucester, United Kingdom, in the Europe region.
How does Active Gloucestershire make money?
One revenue line is on record: institutional Funding.
Who are Active Gloucestershire's main competitors?
Direct peers on record are StreetGames, Active Sussex, Activity Alliance (English Federation of Disability Sport), Active Devon and Sport Birmingham. Broad incumbents are ukactive and Sport England. Locality is listed as an others.
Does Active Gloucestershire have an API?
No public API is recorded for Active Gloucestershire.
What industry is Active Gloucestershire in?
Active Gloucestershire's product category is Community Health & Physical Activity Promotion. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 813410 and its SIC code is 8300.