Memphis
Memphis is a French franchise network operating 50+ American diner-style restaurants across France, offering 1950s-themed table service under SAS KING MEMPHIS. It serves families and general diners through franchised units, supported by centralized construction and procurement subsidiaries.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Memphis does
Memphis is a French franchise network operating 50+ American diner-style restaurants across France under the legal entity SAS KING MEMPHIS (incorporated Paris, 2010, headquartered in Saint-Aunès near Montpellier). The company runs an authentic 1950s Rock'n'Roll-themed table-service concept serving burgers, steaks, hot chicken, milkshakes, cocktails, and family-oriented menus, and has positioned itself as a leader in France for American diners and table-service burgers since 2009. Core revenue streams include (i) one-time franchise entry fees of €35,000 HT, (ii) ongoing royalties of 5% brand fee plus 2% communication fee on franchise turnover, (iii) restaurant sales at company-owned and franchised locations, and (iv) recurring consumer revenue from the WinCard annual membership (€39/year for 50% off meals) and the Club Privilège Memphis loyalty program (1 point per €1 spent, 100 points = €10 voucher, birthday bonuses). The group employs 50 people across three entities: King Memphis (franchisor), CHR Agencement (wholly-owned restaurant construction subsidiary), and CHR Appro (wholly-owned centralized procurement subsidiary) — providing vertical integration across the franchise value chain.
The technology stack is operationally modest: a WordPress-based marketing website, outsourced loyalty platform managed by Tessi France, gift cards via CapCadeau, and organic social presence on Facebook, Instagram, and TikTok. There is no proprietary mobile app, no public API, and no disclosed AI/ML capabilities. Memphis is a member of the Fédération Française de la Franchise and has signed the European Chicken Commitment, pledging 100% higher-welfare chicken procurement by 2028. The franchise package targets entrepreneur franchisees who must contribute a minimum of €150,000 HT in personal capital and undergo 5 weeks of training (4 weeks for staff); construction is standardized at approximately €2,000 HT per m².
Memphis firmographics
Firmographics- Name
- Memphis
- Legal name
- SAS KING MEMPHIS
- Website
- https://memphis-restaurant.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memphis is a French franchise network operating 50+ American diner-style restaurants across France, offering 1950s-themed table service under SAS KING MEMPHIS. It serves families and general diners through franchised units, supported by centralized construction and procurement subsidiaries.
- Ownership category
- akta.pro rank
Memphis industry classification
Industry- Product category
- Casual Dining Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Memphis is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Memphis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Franchise Entry Fees: One-time franchise entry fee of 35,000€ HT for new franchisees
- Royalty Fees: Ongoing franchise royalties: 5% of turnover (CA HT) for brand fee plus 2% for communication fee
- Restaurant Sales: Revenue from table service dining in company-owned and franchise restaurants, including food, beverages, and desserts
- WinCard Membership: Sale of WinCard memberships at 39€ providing 50% discount on meals for one year
- Loyalty Program Points: Members earn 1 point per 1€ spent; 100 points = 10€ voucher or gift; birthday bonuses of 15€
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WinCard annual membership |
| One time/ perpetual license | Multi-year contract | Franchise entry fee |
| Subscription | Monthly | Franchise royalties |
| Unit Pricing | Multi-year contract | Restaurant construction costs |
| Unit Pricing | Multi-year contract | Minimum personal capital requirement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Memphis product offering
Product offeringCore offering
Memphis operates a French franchise network of American diner-style restaurants serving burgers, grills, hot chicken, salads, cocktails, milkshakes, and desserts in a 1950s Rock'n'Roll-themed atmosphere. Beyond table-service dining, it sells annual Wincard discount memberships (€39/year for 50% off), gift vouchers, a paid loyalty program (Club Privilège Memphis), and licenses the Memphis franchise concept to independent operators for €35,000 HT entry fee plus ongoing royalties.
Product overview
Memphis operates a chain of American diner-style restaurants in France, featuring authentic 1950s-inspired décor with Rock'n'Roll ambiance. The core offering consists of table-service restaurants serving American cuisine including burgers, grilled meats, Nashville Hot Chicken specialties, fish & chips, and classic desserts. The product portfolio includes the main restaurant concept, a loyalty program (Club Privilège Memphis), the Wincard discount membership, gift vouchers, children's menus with collectible surprises, and franchise opportunities. The loyalty program is managed in partnership with Tessi France, enabling point accumulation and redemption across the restaurant network.
Differentiator
Problem solved
Functional benefit
Brands
- Wincard: A loyalty card offering 50% discount on meals for one year at 39€.
- Tenny
- Club Privilège Memphis
Products and services
- Memphis Restaurant (Diner américain) American diner-style restaurant concept offering burgers, grills, hot chicken, salads, cocktails, milkshakes, and desserts in a Rock'n'Roll 1950s-themed atmosphere, open for lunch and dinner 7 days a week. Targeted at families, general diners, and groups seeking an authentic American dining experience in France.
- Wincard Annual Membership
Quantifiable outcome
- 1 point earned per 1€ spent in restaurant
- +3 more outcomes
Companies that use Memphis
Customer profileSegments3 records
Ideal customer profiles3 records
Memphis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Memphis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Tessi FrancecoreTessi France manages the Memphis loyalty program (Club Privilège Memphis) on behalf of SAS KING MEMPHIS. Located at 15 bis avenue du Centre, 78280 Guyancourt, they handle loyalty program administration, point tracking, and member communications.
- European Chicken Commitment signatoriesminorMemphis has committed to the European Chicken Commitment, pledging that by 2028, 100% of chicken procurement will come from farms meeting specific welfare standards including outdoor access requirements for French operations.
- Fédération Française de la Franchise (FFF)coreMemphis is a member of the French Franchise Federation, adhering to its standards and participating in its mediation services for franchisee disputes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Memphis competitors and assessment
Company assessmentDirect peers
- Big Fernand: French 'burger gourmet' chain with a sit-down, table-service format and a strong experiential concept identity; directly comparable to Memphis as a French-domiciled, dine-in burger-led restaurant brand targeting similar lunch and dinner occasions.
- Big M: French burger-focused chain with a diner-style aesthetic and casual dine-in positioning; a direct thematic and menu peer to Memphis in the French burger-diner category.
- Five Guys France: US-origin premium-burger chain operating dine-in and takeaway locations across France; directly competes with Memphis on the burger-led casual-dining occasion with a similar international theme and table-service option.
Broad incumbents
- McDonald's France: Dominant global QSR brand in France with extensive franchise network and loyalty program (MyMcDo); a reference peer for franchise-system economics, loyalty monetization, and unit-count benchmarks across France.
- Buffalo Grill: France's largest casual-dining steakhouse chain offering grilled meats and table service at scale; competes with Memphis for the same family and casual lunch/dinner occasions across French cities.
- Hippopotamus: Established French casual-dining steakhouse chain with table-service lunch and dinner across France; overlaps Memphis on the full-service casual-dining grill/burger occasion in the same domestic market.
- Burger King France: Major international burger QSR brand with deep French penetration; an adjacent competitor for the burger occasion and a reference point for franchise-system scale in the same geography.
- Poivre Rouge: French casual-dining chain offering table-service grills and themed décor; comparable to Memphis on the sit-down, family-occasion dining experience in the French market.
- Courtepaille: Long-standing French casual-dining chain specializing in grilled meats and rotisserie at the roadside; comparable to Memphis as another scaled French full-service restaurant operator in similar dayparts.
Regional players
- Bistro Régent: French casual-dining concept focused on accessible grill and brasserie-style menus; relevant peer for benchmarking unit economics and franchise scaling in the French casual-dining segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Memphis social profiles
Digital presenceMemphis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memphis leadership team
Management profileNumber of profiles
Memphis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Memphis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memphis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memphis
What does Memphis do?
Memphis operates a French franchise network of American diner-style restaurants serving burgers, grills, hot chicken, salads, cocktails, milkshakes, and desserts in a 1950s Rock'n'Roll-themed atmosphere. Beyond table-service dining, it sells annual Wincard discount memberships (€39/year for 50% off), gift vouchers, a paid loyalty program (Club Privilège Memphis), and licenses the Memphis franchise concept to independent operators for €35,000 HT entry fee plus ongoing royalties.
Is Memphis a public or private company?
Memphis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Memphis founded?
Memphis was founded in 2009. It employs 11 to 50 people.
Where is Memphis based?
Memphis is headquartered in Paris, France, in the Europe region.
How does Memphis make money?
Five revenue lines are on record. Franchise Entry Fees are the primary driver. The others are royalty Fees, restaurant Sales, winCard Membership and loyalty Program Points.
Who are Memphis's main competitors?
Direct peers on record are Big Fernand, Big M and Five Guys France. Broad incumbents are McDonald's France, Buffalo Grill, Hippopotamus, Burger King France, Poivre Rouge and Courtepaille. Bistro Régent is listed as a regional player.
Does Memphis have an API?
No public API is recorded for Memphis.
What industry is Memphis in?
Memphis's product category is Casual Dining Restaurant Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.