Memphis

What Memphis does

Memphis is a French franchise network operating 50+ American diner-style restaurants across France under the legal entity SAS KING MEMPHIS (incorporated Paris, 2010, headquartered in Saint-Aunès near Montpellier). The company runs an authentic 1950s Rock'n'Roll-themed table-service concept serving burgers, steaks, hot chicken, milkshakes, cocktails, and family-oriented menus, and has positioned itself as a leader in France for American diners and table-service burgers since 2009. Core revenue streams include (i) one-time franchise entry fees of €35,000 HT, (ii) ongoing royalties of 5% brand fee plus 2% communication fee on franchise turnover, (iii) restaurant sales at company-owned and franchised locations, and (iv) recurring consumer revenue from the WinCard annual membership (€39/year for 50% off meals) and the Club Privilège Memphis loyalty program (1 point per €1 spent, 100 points = €10 voucher, birthday bonuses). The group employs 50 people across three entities: King Memphis (franchisor), CHR Agencement (wholly-owned restaurant construction subsidiary), and CHR Appro (wholly-owned centralized procurement subsidiary) — providing vertical integration across the franchise value chain.

The technology stack is operationally modest: a WordPress-based marketing website, outsourced loyalty platform managed by Tessi France, gift cards via CapCadeau, and organic social presence on Facebook, Instagram, and TikTok. There is no proprietary mobile app, no public API, and no disclosed AI/ML capabilities. Memphis is a member of the Fédération Française de la Franchise and has signed the European Chicken Commitment, pledging 100% higher-welfare chicken procurement by 2028. The franchise package targets entrepreneur franchisees who must contribute a minimum of €150,000 HT in personal capital and undergo 5 weeks of training (4 weeks for staff); construction is standardized at approximately €2,000 HT per m².

Name

Memphis

Legal name

SAS KING MEMPHIS

Website

https://memphis-restaurant.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Memphis is a French franchise network operating 50+ American diner-style restaurants across France, offering 1950s-themed table service under SAS KING MEMPHIS. It serves families and general diners through franchised units, supported by centralized construction and procurement subsidiaries.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• American diner restaurants
• Table-service burgers
• Franchise restaurant network
• Casual dining France
• Restaurant loyalty membership

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Entry Fees: One-time franchise entry fee of 35,000€ HT for new franchisees
2. Royalty Fees: Ongoing franchise royalties: 5% of turnover (CA HT) for brand fee plus 2% for communication fee
3. Restaurant Sales: Revenue from table service dining in company-owned and franchise restaurants, including food, beverages, and desserts
4. WinCard Membership: Sale of WinCard memberships at 39€ providing 50% discount on meals for one year
5. Loyalty Program Points: Members earn 1 point per 1€ spent; 100 points = 10€ voucher or gift; birthday bonuses of 15€

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Memphis operates a French franchise network of American diner-style restaurants serving burgers, grills, hot chicken, salads, cocktails, milkshakes, and desserts in a 1950s Rock'n'Roll-themed atmosphere. Beyond table-service dining, it sells annual Wincard discount memberships (€39/year for 50% off), gift vouchers, a paid loyalty program (Club Privilège Memphis), and licenses the Memphis franchise concept to independent operators for €35,000 HT entry fee plus ongoing royalties.

Product overview

Memphis operates a chain of American diner-style restaurants in France, featuring authentic 1950s-inspired décor with Rock'n'Roll ambiance. The core offering consists of table-service restaurants serving American cuisine including burgers, grilled meats, Nashville Hot Chicken specialties, fish & chips, and classic desserts. The product portfolio includes the main restaurant concept, a loyalty program (Club Privilège Memphis), the Wincard discount membership, gift vouchers, children's menus with collectible surprises, and franchise opportunities. The loyalty program is managed in partnership with Tessi France, enabling point accumulation and redemption across the restaurant network.

Differentiator

Problem solved

Functional benefit

Brands

• Wincard: A loyalty card offering 50% discount on meals for one year at 39€.
• Tenny
• Club Privilège Memphis

Products and services

• Memphis Restaurant (Diner américain) American diner-style restaurant concept offering burgers, grills, hot chicken, salads, cocktails, milkshakes, and desserts in a Rock'n'Roll 1950s-themed atmosphere, open for lunch and dinner 7 days a week. Targeted at families, general diners, and groups seeking an authentic American dining experience in France.
• Wincard Annual Membership

Quantifiable outcome

• 1 point earned per 1€ spent in restaurant
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Tessi FrancecoreOthersTessi France manages the Memphis loyalty program (Club Privilège Memphis) on behalf of SAS KING MEMPHIS. Located at 15 bis avenue du Centre, 78280 Guyancourt, they handle loyalty program administration, point tracking, and member communications.
• European Chicken Commitment signatoriesminorStrategic or Co-development PartnerMemphis has committed to the European Chicken Commitment, pledging that by 2028, 100% of chicken procurement will come from farms meeting specific welfare standards including outdoor access requirements for French operations.
• Fédération Française de la Franchise (FFF)coreStrategic or Co-development PartnerMemphis is a member of the French Franchise Federation, adhering to its standards and participating in its mediation services for franchisee disputes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Fernand: French 'burger gourmet' chain with a sit-down, table-service format and a strong experiential concept identity; directly comparable to Memphis as a French-domiciled, dine-in burger-led restaurant brand targeting similar lunch and dinner occasions.
• Big M: French burger-focused chain with a diner-style aesthetic and casual dine-in positioning; a direct thematic and menu peer to Memphis in the French burger-diner category.
• Five Guys France: US-origin premium-burger chain operating dine-in and takeaway locations across France; directly competes with Memphis on the burger-led casual-dining occasion with a similar international theme and table-service option.

Broad incumbents

• McDonald's France: Dominant global QSR brand in France with extensive franchise network and loyalty program (MyMcDo); a reference peer for franchise-system economics, loyalty monetization, and unit-count benchmarks across France.
• Buffalo Grill: France's largest casual-dining steakhouse chain offering grilled meats and table service at scale; competes with Memphis for the same family and casual lunch/dinner occasions across French cities.
• Hippopotamus: Established French casual-dining steakhouse chain with table-service lunch and dinner across France; overlaps Memphis on the full-service casual-dining grill/burger occasion in the same domestic market.
• Burger King France: Major international burger QSR brand with deep French penetration; an adjacent competitor for the burger occasion and a reference point for franchise-system scale in the same geography.
• Poivre Rouge: French casual-dining chain offering table-service grills and themed décor; comparable to Memphis on the sit-down, family-occasion dining experience in the French market.
• Courtepaille: Long-standing French casual-dining chain specializing in grilled meats and rotisserie at the roadside; comparable to Memphis as another scaled French full-service restaurant operator in similar dayparts.

Regional players

• Bistro Régent: French casual-dining concept focused on accessible grill and brasserie-style menus; relevant peer for benchmarking unit economics and franchise scaling in the French casual-dining segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MemphisFR
• Instagraminstagram.com/memphis_fr/?hl=fr
• TikToktiktok.com/@memphis_fr
• Xx.com/memphisfr
• LinkedInlinkedin.com/company/groupe-memphis

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis