What Agria-Werke does

Agria-Werke is a privately held German industrial manufacturer founded in 1947 and headquartered in Möckmühl, Germany. The company designs and produces hand-operated and remote-controlled motorized equipment used for soil cultivation, green space maintenance, and path maintenance, serving the grounds-care, landscaping, agricultural, and likely municipal infrastructure end markets. The product range spans manual machines through remotely operated units, positioning the company in the niche between conventional outdoor power equipment and emerging autonomous/semi-autonomous grounds-care machinery.

The firm operates at a small-to-mid Mittelstand scale with 101-250 employees, consistent with a specialized industrial OEM rather than a mass-market consumer brand. No public revenue, ownership structure (parent/independent), subsidiary footprint, leadership roster, or product-level technical specifications were available in the source data, and the company's own website returned only a verification/loader page with no substantive content. Consequently, the precise revenue model, distribution channels (direct vs. dealer vs. OEM), customer segment mix, and pricing mechanics cannot be characterized from the inputs provided.

Based on the product category (durable motorized outdoor equipment) and company size, the business model most plausibly combines direct and dealer-based distribution of capital equipment to professional and institutional buyers, but this is inferred rather than disclosed. The data gap on commercial mechanics, end-market mix, and financial scale is material for any investment assessment and should be closed via direct company outreach or third-party commercial databases before further analytical work.

Name

Agria-Werke

Website

https://agria.de

Company type

Private

Founded year

1947

Headcount range

101–250 employees

Short description

Agria-Werke is a privately held German manufacturer (founded 1947, Möckmühl, 101-250 employees) of hand-operated and remote-controlled motorized equipment for soil cultivation, green space, and path maintenance, serving grounds-care, landscaping, and likely municipal and agricultural buyers.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Agricultural Implement Manufacturing (33311)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Outdoor power equipment
• Soil cultivation machinery
• Green space maintenance
• Remote-controlled mowers
• Path maintenance equipment

Headquarters

HQ city

Möckmühl

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Core offering

Agria-Werke manufactures hand-operated and remote-controlled motorized equipment for soil cultivation, green space maintenance, and path maintenance. Its portfolio targets professional and institutional users in grounds care, turf management, and related outdoor maintenance applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-operated motorized equipment for soil, green space, and path maintenance Hand-operated motorized machines used by professional grounds-care, landscaping, and agricultural users for soil cultivation, green space maintenance, and path maintenance. Suited to operators working smaller or more accessible sites where direct manual control of the machine is preferred.
• Remote-controlled motorized equipment for soil, green space, and path maintenance Remote-controlled motorized machines designed for soil cultivation, green space maintenance, and path maintenance, allowing the operator to control the unit from a distance. Targeted at professional users who need to work on steep, hazardous, or otherwise difficult terrain where direct manual operation is unsafe or impractical.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• STIGA: European (Italian/Swedish) manufacturer of lawn mowers, garden tractors, and robotic mowers. Comparable European specialty OEM competing in the same hand-operated and automated lawn/garden equipment segments as Agria-Werke.
• Husqvarna Group: Swedish manufacturer of outdoor power products including robotic lawn mowers, chainsaws, and professional grounds-care equipment. Highly comparable to Agria-Werke across product category, professional end-customers, and remote/autonomous equipment innovation trajectory.
• Solo Kleinmotoren: German manufacturer of specialized outdoor equipment including sprayers, blowers, and grounds-care machines. Comparable mid-sized German specialty OEM serving similar professional landscaping and grounds-maintenance channels.
• STIHL: German-based global manufacturer of handheld and outdoor power equipment including chainsaws, trimmers, and grounds-maintenance tools. Closely comparable to Agria-Werke in heritage (family-owned German OEM), geography, and product category focus on professional grounds and vegetation equipment.
• AL-KO: German manufacturer of garden equipment, mowers, and grounds-care machinery. Direct geographic and product-category peer to Agria-Werke, serving overlapping professional and consumer European markets.
• Cramer (MTD brand): European (German-distributed) brand of professional-grade battery and electric lawn and grounds-care equipment. Comparable product mix and target professional grounds-care customer base to Agria-Werke.

Broad incumbents

• John Deere: Global leader in agricultural, turf, and grounds-care machinery including compact utility equipment and professional mowers. Overlaps with Agria-Werke in soil cultivation and turf-care equipment serving professional grounds customers.
• Kubota: Japanese global manufacturer of compact tractors, mowers, and grounds-care equipment. Comparable in product category (soil cultivation, turf maintenance) but vastly larger and broader portfolio than Agria-Werke.
• MTD Products: Large US-based manufacturer of outdoor power equipment under multiple brands (Troy-Bilt, Cub Cadet). Competes in overlapping lawn and garden equipment categories but operates at much larger scale and broader scope than Agria-Werke.
• Honda Power Equipment: Global manufacturer of handheld, lawn, and grounds-care power equipment including mowers, tillers, and cultivators. Overlaps with Agria-Werke in soil cultivation and turf-care equipment categories but operates at much larger scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agria-Werke