Easyways Walking Holidays

What Easyways Walking Holidays does

Easyways Walking Holidays, trading as Easyways Limited, is a privately held Scottish walking-holiday operator founded in 1996 and headquartered in Polmont, Falkirk. The company organizes self-guided and group-guided walking holidays across more than 20 routes, starting with its flagship West Highland Way and now spanning the Scottish Highlands and Islands (Great Glen Way, Arran Coastal Way, John O'Groats Trail, Rob Roy Way, Outer Hebrides, Speyside Way and others) plus selected European itineraries (Camino Frances, Camino Portugues, Via Francigena, Croatia). Its customers are predominantly individual travelers and small groups seeking pre-arranged accommodation, baggage logistics, and route support rather than fully guided experiences, with roughly 60% traveling solo and 40% as couples or friend groups.

The company's core product is a packaged walking holiday built around three operational layers: (1) accommodation booking, where Easyways acts as an agent with long-standing relationships to hotels, B&Bs, guesthouses, hostels, and bunkhouses; (2) baggage transfer between overnight stages via partner logistics operators (one bag per person, max 18–20 kg); and (3) a bespoke electronic Tour Pack with a GPS Mapping App that overlays route navigation with the walker's selected accommodations. The GPS app and route information packs are described as proprietary to Easyways. Group-guided tours (e.g., Outer Hebrides) add a higher-touch product layer with included transport, meals, and a professional leader for groups of up to roughly 8–10 walkers.

Easyways sells exclusively direct-to-consumer through its website (easyways.com), telephone, and email enquiry forms, with no third-party resellers. Per-person package prices range from £285 (short Clyde Islands tour) to £1,160 (Via Francigena to Rome), with a £150 per-person deposit and balance due six weeks before travel; payment is processed via First Data/Clover for cards and Wise for international bank transfers. The company has a multilingual website (English, French, Spanish, German, Punjabi, Chinese) to serve inbound international tourists and markets through its website, five social platforms, a Mailchimp newsletter, Google Reviews, and word-of-mouth referrals. Easyways Limited is privately held, has no disclosed external funding, and is operated by a small dedicated team based in Scotland.

Name

Easyways Walking Holidays

Legal name

Easyways Limited

Website

https://easyways.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Easyways Walking Holidays is a privately held Scottish operator, founded 1996 and based in Polmont, Falkirk, that organizes self-guided and group-guided walking holidays on more than 20 routes across Scotland and Europe, selling direct-to-consumer via its website with accommodation booking, baggage transfer, and a bespoke GPS Mapping App.

Ownership category

akta.pro rank

Product category

Walking Holiday Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Walking holiday packages
• Self-guided walking tours
• Guided group walking tours
• Long-distance trail bookings
• Baggage transfer services

Headquarters

HQ city

Polmont

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Walking Holiday Packages: EasyWays generates revenue through packaged walking holidays priced per person. Packages include accommodation booking, baggage transfer between stages, electronic tour pack with GPS mapping, and emergency support. Prices range from £285 to £1,160 depending on route, duration, and season. The company acts as an agent booking on behalf of customers with established relationships with accommodation providers.
2. Baggage Transfer Service: Optional door-to-door baggage transfer service included in the fixed price or as add-on, transferring luggage between accommodation stages. Bags must not exceed 18-20kg depending on the route and carrier's conditions.
3. Guided Group Tours: Group guided tours (e.g., Outer Hebrides) that include additional services such as minibus transport, ferry transfers, guided walks, evening meals, packed lunches, and welcome dinners.
4. Booking Deposits and Payments: Revenue collected through deposits (£150 per person), full balance payments (due 6 weeks before walk start), and various payment methods including credit/debit cards and bank transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

EasyWays Walking Holidays packages, sells and operates self-guided and small-group guided walking holidays along more than 20 long-distance routes in Scotland and selected European destinations (Camino Frances, Camino Portugues, Via Francigena, Croatia). Each package bundles pre-booked accommodation, door-to-door baggage transfer between stages, and a proprietary electronic Tour Pack with a GPS Mapping App that overlays route information with the chosen accommodations. Prices are quoted per person, range from £285 to £1,160 depending on route, duration and season, and require a £150 deposit with the balance due six weeks before departure.

Product overview

Easyways Walking Holidays is a Scottish-based walking holiday company offering self-guided and guided walking tours primarily across Scotland and Europe. The company operates a platform model with two core products: Self-Guided Tours (pre-organized walking holidays with pre-booked accommodations, baggage transfers, and GPS-enabled electronic tour packs) and Group Guided Tours (professionally led tours with support staff). Self-Guided Tours include a portfolio of over 20 named trail routes across Scotland (such as West Highland Way, Great Glen Way, Rob Roy Way, Outer Hebrides) and international destinations (Camino Frances, Camino Portugues, Via Francigena, Croatia). The GPS Mapping App serves as a technology feature provided to all tour customers for navigation. The company was first established in 1996 and is headquartered in Polmont, Falkirk, Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Guided Walking Holidays Pre-planned walking holiday packages where customers walk at their own pace with pre-booked accommodations, baggage transfers, and an electronic Tour Pack containing GPS mapping and route information. Covers more than 20 named routes including the West Highland Way, Great Glen Way, Rob Roy Way, Arran Coastal Way, Hadrian's Wall Path, John O'Groats Trail, Outer Hebrides, Speyside Way, St Cuthbert's Way, Moray Coastal Trail, Trossachs Trek, Loch Lomond & Cowal Way, Kintyre Way, Loch Ness 360, North Coast Trail, Isle of Skye, Clyde Islands, Cateran Trail, Fife Coastal Path, Camino Frances, Camino Portugues, Croatia, and Via Francigena (to Siena and to Rome). Priced per person, with options to tailor tours for dogs, children and special requirements.
• Group Guided Walking Tours Guided walking tours with a professional leader, typically covering remote destinations like the Outer Hebrides. Includes minibus transport, ferry transfers, guided walks, evening meals, packed lunches and welcome dinners, with group sizes capped at around 8–10 walkers and a support manager on longer trails.
• Electronic Tour Pack with GPS Mapping App Proprietary electronic tour pack combining detailed route information and accommodation data with a GPS Mapping App, providing walkers with proper GPS navigation experience and all information needed for the walking route. Delivered to customers ahead of their walking holiday as part of the package.
• Door-to-Door Baggage Transfer Service Door-to-door luggage transfer service moving bags (max 18–20kg depending on route and carrier) between overnight accommodations along a walking route, enabling walkers to travel light with just a day pack. Included as part of the fixed tour price for one bag per person, with additional or overweight bags available as paid add-ons.

Quantifiable outcome

• Approximately 60% of customers travel solo as individuals, with 40% traveling as couples or groups
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Visit ScotlandminorStrategic or Co-development PartnerEasyWays works in partnership with Visit Scotland, Scotland's national tourism organization, in the continuous improvement of the environment and promotion of Scottish walking tourism.
• Scotland's Great TrailsminorStrategic or Co-development PartnerPartnership with Scotland's Great Trails network, a collection of managed and waymarked long-distance routes managed by various organizations including local authorities, national parks, and others.
• Wild ScotlandminorStrategic or Co-development PartnerPartnership with Wild Scotland, the representative body for wildlife watching and nature-based tourism in Scotland, working together for environmental improvement.
• Local Business GatewayminorStrategic or Co-development PartnerPartnership with local Business Gateway for sustainable business practices and continuous environmental improvement initiatives.
• Accommodation ProviderscoreOthersLong-standing relationships with accommodation providers across Scotland including hotels, bed & breakfasts, guesthouses, hostels and bunkhouses. EasyWays acts as agent making bookings on behalf of customers with established relationships to ensure high standards.
• Baggage Transfer CompaniescoreOthersEstablished relationships with efficient and reliable bag transfer companies who transfer luggage between accommodation stages, enabling walkers to travel light during their walks.
• Wise (TransferWise)minorOthersWise bank transfer service offered to international clients for currency conversion at competitive exchange rates. Discount of £25.00 per person available on future bookings for clients using this service.
• Blend AgencyminorOthersSocial media partner Blend Agency handles post-tour customer feedback contact through Kaela Hefer. Customers may be contacted for feedback after completing their EasyWays tour.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Macs Adventure: Largest UK-based self-guided walking holiday specialist offering West Highland Way, Great Glen Way and Camino packages with baggage transfer and GPS support; the closest head-to-head competitor to EasyWays in product, customer segment, and delivery model.
• Hillwalk Tours: Ireland-based self-guided walking holiday operator covering Scotland and Ireland with accommodation, baggage transfer and route notes — overlapping product catalogue and customer base with EasyWays' Scottish routes.
• Headwater Holidays: Established UK operator offering self-guided walking and cycling holidays across the UK and Europe with curated accommodation; overlaps EasyWays on walking routes, customer demographic (active 50+ travelers), and agent-led booking flow.
• Contours Walking Holidays: UK self-guided walking holiday specialist offering UK and European long-distance trails with accommodation booking and luggage transfer; comparable business model and target solo/small group walker segment.
• Wilderness Scotland: Scotland-based guided adventure tour operator offering hiking and wildlife-focused trips; comparable on Scottish walking product and premium positioning, though differing on guided versus self-guided.
• Sherpa Expeditions: UK self-guided walking holiday operator with strong European and pilgrimage route coverage including the Camino and Via Francigena; directly competes with EasyWays' European route expansion.
• Rabbies: Scotland-based small-group tour operator offering multi-day guided tours including walking and hiking itineraries; comparable Scotland-focused product and inbound tourist customer base.

Broad incumbents

• HF Holidays: Long-established UK walking holiday company offering both guided and self-guided breaks in the UK and Europe; broader portfolio including own-country accommodation, but overlapping customer demographic and product.
• Explore Worldwide: Larger UK adventure tour operator with guided small-group walking trips worldwide; a broader incumbent in adventure travel that competes for the same international walking-tourist wallet.

Others

• Visit Scotland: Scotland's national tourism organization and existing partner; not a competitor but a distribution and marketing channel that shapes the demand environment for EasyWays' Scottish walking product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@easywayswalking
• Facebookfacebook.com/Easywayswalkingscotland
• Instagraminstagram.com/easywayswalking
• Pinterestuk.pinterest.com/easywayswalking
• LinkedInlinkedin.com/company/easyways-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyways Walking Holidays