Bay View Packing Company

What Bay View Packing Company does

Bay View Packing Company is a privately held, family-owned food manufacturer founded in 1923 in Milwaukee, Wisconsin, now operating under fifth-generation Liebner family ownership after a 2023 generational transition in which Andrew Liebner (age 28) assumed the presidency with brothers Bradley and Eric holding equal ownership. The company specializes in shelf-stable pickled delicacies—pickled eggs in four flavor profiles (Salt 'N Vinegar, Sizzlin' Garlic, Red Hot, Garlic 'N Onion), pickled Polish sausage and bologna bites, pickled pork hocks, cubed pickled ham via the Badger Ham co-branded product, and herring in wine sauce and sour cream variants. Production relies on Old-World pickling techniques and proprietary family recipes (notably Byron Liebner's sausage formulation from the 1960s) combined with modern FDA-approved PET tamper-evident packaging and USDA-inspected processing (attained 1978).

The business operates a multi-channel distribution model: direct-to-consumer via bayviewpacking.com and Amazon marketplace for nationwide reach; regional Midwest retail through five named chains (Menards, Festival Foods, Woodman's, Blain's Farm and Fleet, Price Chopper); a B2B Private Label Program providing turnkey contract manufacturing with label design, sourcing, and UPC setup for brand partners; and a community Fundraising Program for schools, sports teams, and non-profits. Product positioning emphasizes low-carb, high-protein convenience snacking without refrigeration, gluten-free formulation, and all-beef-and-pork sausage with no soy, whey, or poultry. Distribution is supported by content marketing (blog, newsletter, social) and earned regional Wisconsin media coverage.

The company has invested in incremental automation since 2016 (jar labeling, brine filling, conveyors, case taping, pallet shrink wrap) and more than doubled production capacity in 2024 through new capping and labeling equipment. Headcount is reported at 1-10 employees, reflecting a small, sub-scale operation; revenue is not publicly disclosed. Recent strategic direction has emphasized single-serve grab-and-go formats (launched 2022 via vacuum sealing) and channel diversification beyond regional grocery into private label and fundraising verticals.

Name

Bay View Packing Company

Legal name

Bay View Packing Company

Website

https://bayviewpacking.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Bay View Packing Company is a fifth-generation, family-owned Milwaukee food manufacturer producing shelf-stable pickled eggs, sausages, and herring using Old-World techniques, sold through direct e-commerce, Amazon, regional Midwest retail chains, a private label program, and a fundraising program.

Ownership category

akta.pro rank

Product category

Pickled Specialty Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Seafood Product Preparation and Packaging (31171)

SIC

Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Pickled & Fermented Foods Manufacturing (AFAKACAI)

Keywords

• Pickled food products
• Pickled eggs
• Pickled sausages
• Specialty preserved foods
• Herring products

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue from selling pickled eggs, sausages, herring, and ham products through their e-commerce website and Amazon marketplace directly to consumers. Products available in multiple sizes including single-serve, jarred, and bulk options.
2. Retail Distribution: Revenue from supplying products to retail grocery chains including Menards, Festival Foods, Woodman's, Blain's Farm and Fleet, and Price Chopper. Products stocked on store shelves for consumer purchase.
3. Private Label Program: Turnkey private label solution for brands to add pickled products to their portfolio. Handles label design, sourcing, and UPC setup with flexible production volumes.
4. Fundraising Program: Organizations sell pickled products to supporters with percentage of each sale retained as funds. Simple program with custom order forms and marketing materials provided.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bay View Packing Company manufactures and sells pickled specialty foods including pickled eggs, pickled sausages, pickled bologna bites, pickled pork hocks, cubed pickled ham, and pickled herring products. The company produces all items at its USDA-inspected Milwaukee facility using Old-World pickling techniques, hardwood smoking, and proprietary brine formulations. Products are distributed via direct e-commerce, Amazon, Midwest retail chains, private label partnerships, and fundraising programs.

Product overview

Bay View Packing Company is a fourth-generation, family-owned food company specializing in pickled delicacies. The product portfolio consists of three main categories: Pickled Eggs (Salt N Vinegar, Sizzlin Garlic, Red Hot, Garlic N Onion flavors in 16 oz, 64 oz, and single-serve formats), Pickled Meats (Mild and Red Hot Pickled Polish Sausage, Mild Pickled Bologna Bites, Pickled Pork Hocks, and Pickled Cubed Ham/Badger Ham in 8-32 oz and single-serve sizes), and Pickled Herring (Wine Sauce and Sour Cream varieties in 26 oz jars). All products are gluten-free with no artificial ingredients. The company also offers Private Label Program services for brands wanting to add pickled products, and a Fundraising Program for organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt 'N Vinegar Pickled Eggs

Quantifiable outcome

• More than doubled production capacity in 2024 through equipment investments

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Badger HamcoreStrategic or Co-development PartnerCollaboration with Badger Ham to produce Bay View Cubed 'N Pickled Badger Ham. Combines Bay View's century-long pickling expertise with Badger Ham's premium cuts of pork to create a unique cubed pickled ham product for charcuterie boards and recipes.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Hanover Foods: Diversified canned and preserved foods manufacturer with national distribution. Comparable to Bay View in canned/preserved food manufacturing and private label production capabilities.
• Klement's Sausage Company: Established Milwaukee-area sausage manufacturer and historical partner of Bay View Packing. Comparable on meat formulation, sausage craft, and regional Midwest foodservice/retail presence, though operating at a much larger scale.
• Cains Foods: Specialty manufacturer of pickles, relishes, and pickled condiments with national retail presence. Comparable to Bay View as a player in the broader pickled and preserved foods manufacturing category.
• Dietz & Watson: Specialty meat and deli producer offering sausages, deli meats, and prepared proteins across national retail. Comparable to Bay View's sausage and pickled meat product lines at a broader specialty-meat category level.
• Hatfield Quality Meats: Established prepared and processed meat producer with broad retail distribution. Comparable as a competitor in the prepared/specialty sausage and meat snack category where Bay View's pickled sausages compete.

Direct peers

• Wickles Pickles: Specialty pickled food brand offering pickles, relishes, and pickled products direct-to-consumer and through retail. Comparable to Bay View as a niche pickled foods CPG brand operating in the same specialty preserved-foods category with multi-channel retail distribution.
• Bubbies Fine Foods: Specialty fermented and pickled food company offering pickles, sauerkraut, and relishes. Comparable to Bay View as a specialty preserved-foods CPG brand with multi-channel retail distribution and Old-World positioning.
• McClure's Pickles: Premium specialty pickle brand selling across DTC, gourmet grocery, and foodservice channels. Comparable as a small-batch, heritage-style specialty pickled foods company with national distribution ambitions.
• Hamiltons Pickled Eggs: Producer of pickled eggs as a core specialty product. Direct comparable to Bay View's pickled egg category, serving overlapping niche consumer demand for pickled protein snacks.
• Grillo's Pickles: Premium pickle brand sold through national retail and foodservice channels. Comparable to Bay View as a specialty pickled CPG brand that scaled from regional/craft roots into broader grocery and convenience distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BayViewPacking
• LinkedInlinkedin.com/company/bay-view-packing-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay View Packing Company