Boost Promotions

What Boost Promotions does

Boost Promotions Limited is a privately held New Zealand-based B2B supplier of promotional products and corporate branding solutions, operating from Auckland (headquarters) and Wellington under the brand Boost Promotions since the mid-1990s. The company sells branded merchandise across more than 20 product categories, including apparel, bags, drinkware, office products, pens, eco-friendly items, tech accessories, and gift sets, sourced through direct relationships with approved overseas suppliers and branded exclusively for corporate clients. In-house customisation services include screen printing, embroidery, engraving, pad printing, and digital printing, with standard lead times of 7-10 working days. Notable distribution partnerships with premium international brands such as Moleskine, Pierre Cardin, Swiss Peak, and Cutter & Buck position Boost Promotions in the higher-quality tier of the promotional products market.

The company's revenue model is built on one-time B2B sales of customised merchandise, with pricing structured per unit and volume discounts applied by order value. Distribution combines a self-service e-commerce storefront (boostpromotions.co.nz) for smaller orders and browsing with account-based direct sales supported by dedicated Auckland and Wellington phone lines for enterprise clients. The customer base spans large New Zealand enterprises and government entities across banking (ASB, BNZ, Rabobank), energy (Z Energy, BP), aviation (Air New Zealand), telecommunications (Spark), technology (Microsoft), automotive (Toyota), retail (Trade Me), employment (Seek), and government (Auckland Transport), with use cases ranging from Christmas gift programs and corporate gifting to team uniforms, workwear, and trade-show merchandise. Sales motion is relationship-led, with the company emphasising responsive account management rather than pure self-service e-commerce.

Operationally, Boost Promotions has 11-50 employees and no disclosed external funding, parent company, or M&A activity. Growth is organic and incremental, evidenced by ongoing catalogue releases (e.g., BOOST-Xmas-25), expansion of a dedicated Eco Range, and the addition of new premium-brand partnerships. No proprietary technology platform, mobile app, API, or AI/ML capability is associated with the business; the competitive position rests on supplier relationships, brand reputation accumulated over 30+ years, and the breadth of the product catalogue rather than on technology differentiation.

Name

Boost Promotions

Legal name

Boost Promotions Limited

Website

https://boostpromotions.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Boost Promotions is a privately held New Zealand B2B supplier of branded promotional merchandise and corporate gifts, serving large enterprise and government clients across banking, energy, aviation, and technology through direct sales and an e-commerce platform with in-house customisation services.

Ownership category

akta.pro rank

Product category

Promotional Products & Corporate Branding

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (4581)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Promotional products
• Branded merchandise
• Corporate gifts
• Custom apparel
• Embroidery services

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products Sales: Sale of branded merchandise including apparel, drinkware, bags, office supplies, and eco products. Products are sold with custom branding services including screen printing, embroidery, engraving, and pad printing.
2. Corporate Branding Services: Customization and branding services applied to promotional products including engraving, pad printing, screen printing, digital printing, embroidery, and thermo debossing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Boost Promotions is a New Zealand-based supplier of promotional products and corporate branding merchandise. The company sells a broad catalogue of customisable items — including apparel, bags, drinkware, pens, notebooks, headwear, eco-friendly goods, and corporate gifts — and applies in-house branding methods such as screen printing, embroidery, engraving, pad printing, and digital printing. It supplies corporate uniforms, team apparel, Christmas gift programs, and marketing giveaways primarily to New Zealand businesses.

Product overview

Boost Promotions is New Zealand's promotional products supplier offering a comprehensive portfolio of branded merchandise and corporate gifts. The product lineup spans multiple categories including Eco Range (eco-friendly bamboo pens, jute bags, hemp caps, recycled materials), Writing Instruments (metal pens, pencils, specialty pens), Office Products (Moleskine notebooks, Pierre Cardin notebooks, compendiums, planners), Tech Pens (stylus pens with touchscreen compatibility), Bags & Wallets (tote bags, satchels, cooler bags), and Wearable Merchandise (apparel, headwear, PPE). The company operates as a B2B promotional branding specialist with over 30 years of experience, providing customisation services through various branding methods including engraving, pad printing, screen printing, and embroidery. Notable product partnerships include Moleskine, Pierre Cardin, Swiss Peak, and Cutter & Buck brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Products Supply & Custom Branding

Quantifiable outcome

• Customer satisfaction evident from testimonials citing responsive service and ability to meet tight deadlines

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brand Republic: Brand Republic is a New Zealand promotional products supplier offering branded merchandise, apparel and corporate gifts. As a domestic peer, it competes directly with Boost for NZ enterprise gifting and uniform programs.
• Pacific Promotion: Pacific Promotion is a New Zealand-based promotional products and corporate gifting supplier with similar B2B positioning and product categories. It is a direct domestic competitor for NZ enterprise and SMB promotional merchandise spend.
• The Image Group: The Image Group is an Australia and New Zealand promotional products and branded merchandise distributor with a similar product breadth across apparel, drinkware and corporate gifts. It is directly comparable as a trans-Tasman peer with overlapping customer base and product offering.
• Sensory Solutions: Sensory Solutions is a New Zealand-based promotional products and branded merchandise distributor offering apparel, drinkware, bags and corporate gifts with in-house decoration. It is the closest NZ peer to Boost Promotions, competing directly for the same enterprise customers and SMB segment.

Regional players

• Snap Promotions: Snap Promotions is an Australian promotional products distributor with a comparable product catalogue and corporate gifting focus. It is a regional peer serving Australian enterprise customers and occasionally competing for trans-Tasman accounts.

Others

• Gemline: Gemline is a US-based wholesale supplier and distributor of promotional bags, packs and lifestyle products, supplying promotional products resellers. It is a supplier/ecosystem participant rather than a direct competitor, but comparable in product category.

Broad incumbents

• Brand Addition: Brand Addition is a UK-headquartered global promotional merchandise and branded gifts distributor serving enterprise clients. It is comparable as a large-scale international peer with similar product breadth and corporate gifting focus.
• HALO Branded Solutions: HALO is one of the largest global promotional products and branded merchandise distributors, serving enterprise customers with a broad product portfolio and in-house decoration capabilities. It represents the scaled incumbent model that ultimately competes with Boost for multinational NZ accounts.
• BAMKO: BAMKO is a US-headquartered promotional products and branded merchandise distributor with a broad product catalogue and enterprise focus. It represents another large-scale incumbent in the same product category as Boost Promotions.
• 4imprint: 4imprint is a large global promotional products distributor with a direct NZ presence, offering a broad catalogue of branded merchandise and corporate gifts. It competes with Boost for the same enterprise spend but at a much larger scale and with a self-service e-commerce-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/boost-promotions-limited
• Xx.com/boostpromonz
• Facebookfacebook.com/boost-promotions-269354070155845

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boost Promotions