The Image Group Ltd
The Image Group Ltd is a New Zealand-based visual branding and promotional merchandise company offering design, custom production, warehousing, and fulfilment services across New Zealand and Australia for B2B clients including Qantas, Pepsi, and V Energy.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Image Group Ltd does
The Image Group Ltd is a New Zealand-based visual branding and promotional merchandise provider operating across New Zealand and Australia. Founded in 1989 and headquartered in Auckland with a regional office in Australia, the company employs approximately 8 people and operates under a 'Design, Create, Deliver' service model encompassing strategy, product sourcing, custom branding, warehousing, and fulfilment.
Its core offering spans branded drinkware, apparel, promotional products (pens, bags, umbrellas, lifestyle items), technology accessories, point-of-sale displays, corporate gifts, packaging solutions, and an environmental/eco-friendly line using recycled materials and FSC-certified packaging. Custom branding is executed via print, embroidery, laser engraving, debossing, and full colour wraps. The company also operates self-serve e-commerce catalogs at igpromo.co.nz and igpromo.com.au.
The business runs a project-based, quote-priced B2B model sold through direct consultative field sales, a physical showroom in Auckland, and online catalogs. Named enterprise clients include Qantas, Pepsi, V Energy, Hancocks, Boss Coffee, Colorsteel, Gyprock, Competenz, the Heart Foundation, and Epsom Girls Grammar School, with multi-year repeat relationships cited in testimonials. Revenue streams include one-time merchandise sales plus design/consulting and recurring warehousing/fulfilment services, and the supply chain is audited under SEDEX membership.
The Image Group Ltd firmographics
Firmographics- Name
- The Image Group Ltd
- Legal name
- Image Group Ltd
- Website
- https://imagegroup.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Image Group Ltd is a New Zealand-based visual branding and promotional merchandise company offering design, custom production, warehousing, and fulfilment services across New Zealand and Australia for B2B clients including Qantas, Pepsi, and V Energy.
- Ownership category
- akta.pro rank
The Image Group Ltd industry classification
Industry- Product category
- Branded Merchandise and Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Party Favors, Gifts & Custom Merchandise (HSACACAM), Event Signage, Props & Custom Installations (HSACAOAG), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)
Keywords
Where The Image Group Ltd is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
The Image Group Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Branded Merchandise Sales: One-time purchase of custom branded merchandise including promotional products, drinkware, apparel, bags, tech items, and corporate gifts. Orders placed for specific quantities with branding customization.
- Design and Consulting Services: Design consultation, brand strategy development, account management, and logistics coordination services. Includes custom campaign design and product curation services.
- Fulfilment and Logistics Services: Storage, inventory management, order processing, and distribution of branded merchandise for ongoing client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Image Group Ltd product offering
Product offeringCore offering
The Image Group Ltd produces custom branded merchandise, point of sale displays, and recognition gifts for businesses across New Zealand and Australia. They operate a full-service "Design, Create, Deliver" model covering concept and design, product sourcing, in-house branding (print, embroidery, laser engraving), warehousing, kitting and direct delivery to recipients.
Product overview
Image Group is a visual branding and promotional merchandise company operating in New Zealand and Australia. The company operates on a 'Design, Create, Deliver' model, offering a unified portfolio of branded merchandise solutions including drinkware, apparel, pens, bags, technology accessories, and POS displays. The core offering consists of customizable promotional products (Pens, Drinkware, Business items, Print, Packaging, Promotion, Technology, Bags, Personal, Leisure, Headwear, Apparel, Conference, Environmental, Umbrellas) alongside value-added services such as creative campaigns, brand strategy, global sourcing, eCommerce, warehousing, and fulfilment. Point of Sale (POS) displays and signage solutions round out the retail-focused offerings. The company differentiates through sustainability practices (SEDEX membership, eco-friendly materials, compostable packaging) and comprehensive end-to-end delivery across NZ and AU.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Branded Merchandise End-to-end design, sourcing, branding and delivery of customised promotional merchandise such as apparel, drinkware, tech accessories and gift items for corporate clients across New Zealand and Australia.
Quantifiable outcome
- 85% of people remember the advertiser that gave them a promotional product
- +2 more outcomes
Companies that use The Image Group Ltd
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
The Image Group Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Image Group Ltd partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Image Group Ltd competitors and assessment
Company assessmentDirect peers
- BAMKO: Global promotional merchandise and corporate gifting distributor with sourcing, decoration, warehousing, and fulfilment services. Direct competitive overlap with Image Group's full-service merchandise model.
- Successories: Provider of branded promotional products, awards, and corporate gifts for enterprise marketing teams. Comparable product mix (drinkware, apparel, accessories) and B2B go-to-market.
- National Pen (Shutterfly Business Solutions): Specialist provider of branded pens, drinkware, apparel, and promotional products sold direct to SMB and enterprise. Closely overlaps with Image Group's promotional merchandise product mix and B2B consultative sales motion.
Broad incumbents
- 4imprint: Large North American-headquartered promotional products distributor with a global operations footprint. Highly comparable to Image Group's core business of sourcing and branding promotional merchandise for enterprise customers, but at vastly greater scale and breadth.
- HALO (HALO Branded Solutions): One of the largest North American promotional merchandise and corporate gifting distributors. Directly comparable service model — design, source, brand, and fulfil promotional products for enterprise marketing teams.
Regional players
- Cubic Promote: Australia-based promotional merchandise and branded products distributor. Most direct geographic competitor to Image Group across the ANZ region, with a comparable end-to-end merchandise and POS display offering.
- Bindix (formerly Brandlogic / Identity Brands): Australian corporate gifting and branded merchandise provider serving enterprise clients. Comparable boutique-scale ANZ operator focused on custom branded products and corporate gifting programs.
- MMI Marketing Merchandise Innovations: Australian promotional merchandise distributor with end-to-end design, branding, warehousing, and fulfilment. Closely comparable boutique ANZ operator to Image Group.
Others
- SEDEX (supplier ethical data exchange): Ethical supply chain auditing platform of which Image Group is a member. Not a competitor but an enabling/infrastructure partner for the company's sustainability positioning.
Emerging players
- Brightspot (formerly Showdown Displays): Provider of branded merchandise, displays, and packaging with an emphasis on point-of-sale and retail merchandising. Comparable to Image Group's POS display and retail merchandising offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Image Group Ltd social profiles
Digital presenceThe Image Group Ltd compliance and trust
Trust signalCompliance1 record
The Image Group Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Image Group Ltd leadership team
Management profileNumber of profiles
Profiles2 records
The Image Group Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Image Group Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Image Group Ltd
What does The Image Group Ltd do?
The Image Group Ltd produces custom branded merchandise, point of sale displays, and recognition gifts for businesses across New Zealand and Australia. They operate a full-service "Design, Create, Deliver" model covering concept and design, product sourcing, in-house branding (print, embroidery, laser engraving), warehousing, kitting and direct delivery to recipients.
Is The Image Group Ltd a public or private company?
The Image Group Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Image Group Ltd founded?
The Image Group Ltd was founded in -1. It employs 1 to 10 people.
Where is The Image Group Ltd based?
The Image Group Ltd is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Image Group Ltd make money?
Three revenue lines are on record. Branded Merchandise Sales are the primary driver. The others are design and Consulting Services and fulfilment and Logistics Services.
Who are The Image Group Ltd's main competitors?
Direct peers on record are BAMKO, Successories and National Pen (Shutterfly Business Solutions). Broad incumbents are 4imprint and HALO (HALO Branded Solutions). Regional players are Cubic Promote, Bindix (formerly Brandlogic / Identity Brands) and MMI Marketing Merchandise Innovations. SEDEX (supplier ethical data exchange) is listed as an others. Brightspot (formerly Showdown Displays) is listed as an emerging player.
Does The Image Group Ltd have an API?
No public API is recorded for The Image Group Ltd.
What industry is The Image Group Ltd in?
The Image Group Ltd's product category is Branded Merchandise and Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 45942 and its SIC code is 3960.