Salumi Pasini

What Salumi Pasini does

Salumi Pasini is an Italian food brand owned by SMAPP S.p.A., a private Italian joint-stock company. It sells artisanally produced Italian cured meats, including bresaola, coppa, guanciale, lardo, pancetta, mortadella, prosciutto, salami, and speck, alongside cheeses, gourmet products, accessories, gift packages, and prepaid gift cards. Individual consumers are the primary customer segment, while gift buyers and corporate-gifting users are a secondary use case.

Commercial activity is centered on a WooCommerce and WordPress direct-to-consumer storefront with Italian, English, French, and German language support. The site supports online accounts, checkout, and digital return requests; Stripe and PayPal provide payment processing, while DHL, GLS, and FedEx provide tracked courier delivery. Perishable products are shipped in recyclable temperature-controlled packaging with stated delivery within 24–72 hours. The minimum order value is €29, with free shipping above €80 in Italy and €200 abroad.

Revenue is generated mainly through one-time, weight-based product transactions and supplemented by variable-value gift cards valid for 12 months. Customer acquisition combines social media, recipe and story content, search optimization, a weekly newsletter, and remarketing. The store serves Italy, the EU, and the UK and has no disclosed physical retail locations, public API, or mobile application.

Name

Salumi Pasini

Legal name

SMAPP S.p.A.

Website

https://salumipasini.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Salumi Pasini is an Italian direct-to-consumer food brand selling artisan cured meats, cheeses, gourmet products, gift packages, and accessories through a multilingual WooCommerce store for consumers in Italy, the EU, and the UK.

Ownership category

akta.pro rank

Product category

Artisanal Italian Cured Meats

NAICS

Meat Retailers (445240), All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

Keywords

• Italian cured meats
• Artisanal salumi
• DOP IGP meats
• Online gourmet food
• Refrigerated food delivery

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online sales of Italian cured meats, cheeses, and gourmet products to consumers. One-time transaction model with per-order pricing. Products include bresaola, prosciutto, salame, coppa, pancetta, mortadella, speck, and cheeses like caciocavallo and pecorino romano. Free shipping threshold incentivizes larger orders.
2. Gift Cards: Prepaid vouchers (Gift Cards) with variable value that can be purchased and gifted. Valid for 12 months from purchase date. Can be used partially across multiple orders until credit is exhausted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Salumi Pasini produces and sells traditional Italian cured meats and cheeses directly to consumers through its own multilingual e-commerce storefront, with refrigerated courier shipping across Italy, the EU, and the UK. The product range spans Bresaola, Coppa, Guanciale, Lardo, Pancetta, Mortadella, Prosciutto Crudo and Cotto, Salame (including Felino IGP), Speck, spicy salumi, alongside Italian cheeses such as Caciocavallo and Pecorino Romano DOP.

Product overview

Salumi Pasini is an online e-commerce platform operated by SMAPP Spa, specializing in Italian cured meats (salumi) from the Lombardy tradition. The product portfolio centers on traditional Bresaola as a flagship product, complemented by a comprehensive range of Italian cured meats including Coppa, Guanciale, Lardo, Pancetta, Mortadella, Prosciutto Crudo and Cotto, various Salame varieties (including Salame Felino IGP), Speck, and spicy cured meats. The offering extends to complementary Italian cheeses (Formaggi) such as Caciocavallo and Pecorino Romano DOP, gourmet products, accessories, and gift packaging solutions (Confezioni). A prepaid Gift Card service enables gifting. Products are artisanally produced with hand-tied options, and the company emphasizes allergen-free products registered in the AIC food prontuary. The platform features multi-language support (Italian, English, French, German) and ships throughout the EU and UK with refrigerated eco-packaging.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivery within 24-72 hours across Italy, EU, and UK

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing platform enabling credit card payments (VISA, Mastercard, American Express) with 3D Secure support. PCI Level 1 compliant. Processes payments instantly for online orders.
• PayPalcoreTechnology or IntegrationPayment service enabling secure checkout for customers with PayPal accounts or credit cards. Direct payment processing on PayPal's secure server.
• HACCP SystemcoreOthersHazard Analysis Critical Control Point food safety management system required for food handling and production standards compliance.
• DHL/GLS/FEDEXcoreChannel Partner/ Reseller/ DistributorExpress courier services for product delivery. Monday to Friday delivery excluding holidays. Shipments tracked with notification email and tracking link provided.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Castelli: Italian gourmet food specialist with a long heritage, offering cured meats, cheeses, and gift assortments primarily within Italy. Comparable as a heritage Italian salumi/formaggi brand with gifting focus, though its distribution skews more Italy-domestic than Salumi Pasini's EU/UK cross-border push.

Direct peers

• Supermarket Italy: Online store shipping Italian specialty groceries, including cured meats and cheeses, internationally. Closely mirrors Salumi Pasini's e-commerce-led model for traditional Italian salumi purchased from Italy and delivered to consumers abroad.
• DITALIA: Online Italian food retailer shipping cured meats, cheeses, and gourmet items from Italy to US and international consumers. Operates an analogous DTC channel for traditional Italian salumi and formaggi, competing for the same diaspora and foodie buyer.
• Salumeria Roscioli: Rome-based Italian cured-meat specialist and gourmet food hall with a strong online salumi and formaggi offering. Comparable for its artisan Italian salumi assortment and DTC-friendly cured-meat positioning targeting premium food consumers.
• igourmet: Long-running online gourmet food retailer with a deep Italian and European cured-meat and cheese catalog. Comparable as a DTC specialty food e-tailer that aggregates premium artisan salumi and formaggi for repeat-purchase consumer buyers.
• Gustiamo: US-based DTC e-commerce importer of artisan Italian specialty foods (cured meats, cheeses, pantry) shipped direct to households. Closely comparable to Salumi Pasini's model of selling premium Italian salumi and formaggi direct-to-consumer with refrigerated cross-border fulfillment.
• La Tienda: Online Spanish and Mediterranean specialty food retailer shipping cured meats, cheeses, and pantry items to US households. Operates the same DTC cross-border model for premium Iberian and Mediterranean cured meats that Salumi Pasini runs for Italian salumi.

Broad incumbents

• Peck: Historic Milan-based Italian gourmet food hall and e-commerce operator with deep salumi, formaggi, and gift-basket offering. Comparable as a broader incumbent Italian gourmet retailer with DTC ambitions and premium cured-meat assortment in the same geography as Salumi Pasini.
• Eataly: Global Italian specialty food retailer combining retail, restaurants, and e-commerce across a broad Italian assortment. Comparable as a much larger incumbent in the same Italian specialty food category, with overlapping cured-meat and cheese ranges but far broader portfolio and footprint.
• Salumificio Beretta: Major Italian salumi manufacturer and brand owner with national and international distribution across cured meats. Comparable as a much larger incumbent Italian cured-meat producer, illustrating the scaled competitor set that Salumi Pasini competes against for shelf and DTC attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SalumiPasini
• Facebookfacebook.com/salumipasini
• LinkedInlinkedin.com/company/salumi-pasini
• Instagraminstagram.com/salumipasini
• TikToktiktok.com/@salumi_pasini
• Pinterestpinterest.it/salumipasini

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salumi Pasini