Supermarket Italy

What Supermarket Italy does

Supermarket Italy is a privately held, direct-to-consumer e-commerce retailer of Italian and international gourmet foods, headquartered in Lyndhurst, New Jersey, and founded in 2009. The company operates supermarketitaly.com as its primary storefront and a separate wholesale portal, International Gourmet Wholesalers, for B2B customers. The catalog spans approximately 19 product categories including Italian cheeses (Parmigiano Reggiano, Pecorino, mozzarella, burrata), cured meats and charcuterie (prosciutto, salami, nduja, soppressata, Iberico), pasta and dry goods, premium coffee (Lavazza, Kimbo, Illy, Caffe Borbone), olive oils and balsamic vinegars, olives and capers, seafood, sweets and snacks, sauces and condiments, specialty diet offerings (organic, gluten-free, keto, vegetarian/vegan), home and kitchen supplies, and gift baskets and gift cards. Products are sourced from 44+ countries, and the platform offers free shipping on orders over $99, including perishable items, a mobile app, a loyalty rewards program, and an affiliate marketing program.

The business model is asset-light e-commerce retail: Supermarket Italy purchases from upstream suppliers and resells to end customers at unit pricing with no subscription model disclosed. Its primary go-to-market motion is DTC through organic content marketing (food blog with recipes), email newsletters, social media presence across Facebook, Twitter/X, Instagram, Pinterest, YouTube, and TikTok, and earned media from Forbes, WSJ, GQ, and Rachael Ray Magazine. The customer base is bifurcated between long-tail individual consumers (primary) purchasing for home cooking, entertaining, and gifting, and B2B wholesale buyers (secondary) such as restaurants and specialty retailers. No institutional investors, parent company, funding rounds, patents, or management team disclosures were identified in the source data, suggesting a founder- or family-owned independent operator. No AI or proprietary technology capabilities were disclosed; the technology footprint consists of a standard e-commerce storefront, mobile app, and supporting marketing and logistics infrastructure.

Name

Supermarket Italy

Legal name

Supermarket Italy

Website

https://supermarketitaly.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Supermarket Italy is a New Jersey-based DTC e-commerce retailer founded in 2009 that sells Italian and international gourmet foods, including cheeses, meats, seafood, pasta, coffee, and specialty diet items, to U.S. consumers and wholesale buyers.

Ownership category

akta.pro rank

Product category

Online Specialty Grocery / Imported Italian Foods

NAICS

All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Gourmet & Fine Food Stores (CRAHAGAG), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Italian gourmet foods
• Specialty grocery online
• Imported cheese meats
• Italian pasta coffee
• Wholesale gourmet foods

Headquarters

HQ city

Lyndhurst

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): The company operates a direct-to-consumer e-commerce platform where customers purchase Italian and international gourmet food products online. Transactions are one-time purchases with no subscription model mentioned. Revenue is generated through product sales at listed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Supermarket Italy operates an online specialty grocery store that sells authentic Italian and international gourmet food products across categories including cheese, meats, charcuterie, pasta, coffee, olive oil, seafood, sweets, and pantry items. Products are sourced from 44+ countries and sold directly to consumers via the company's e-commerce website, with a separate wholesale portal (International Gourmet Wholesalers) for bulk buyers such as restaurants and retailers.

Product overview

Supermarket Italy is an online specialty grocery store offering a comprehensive portfolio of Italian and international gourmet food products. The business operates as a single unified e-commerce platform with the following core product categories: Italian cheeses (Parmigiano Reggiano, Pecorino, mozzarella), Italian meats and charcuterie (prosciutto, salami, nduja), Italian pasta and dry goods, premium Italian coffee (Lavazza, Kimbo), olive oils and balsamic vinegars, sauces and condiments, sweets and snacks (panettone, torrone), seafood, beverages, health and beauty products, home and kitchen supplies, and specialty diet options (organic, gluten-free, keto). Additional services include gift baskets, gift cards, and a wholesale program. The company sources products from 44 countries with free shipping on orders over $99 and in-store pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Cheeses Online retail collection of authentic Italian cheeses for individual consumers and home cooks interested in Italian cuisine.
• Italian Meats and Charcuterie Online retail collection of premium Italian cured meats and charcuterie for individual consumers, gift buyers, and home entertaining.
• Italian Pasta Online retail collection of authentic Italian pasta for individual consumers and home cooks.
• Italian Coffee Online retail collection of premium Italian coffee, espresso machines, and accessories for individual consumers and coffee enthusiasts.
• Olive Oil and Vinegar Online retail collection of Italian extra virgin olive oils, balsamic vinegars, and flavored oils for individual consumers.
• Seafood Online retail collection of specialty seafood products for individual consumers interested in Mediterranean and Italian cuisine.
• Sweets and Snacks Online retail collection of Italian sweets, baked goods, and snacks for individual consumers and gift buyers.
• Sauces and Condiments Online retail collection of Italian and international sauces, condiments, dressings, and finishing products for individual consumers.
• Pantry and Dry Goods Online retail collection of pantry staples and dry goods for individual consumers.
• Olives and Capers Online retail collection of Italian and Mediterranean olives and capers for individual consumers.
• Fruits and Vegetables Online retail collection of imported and specialty fruits and vegetables for individual consumers.
• Beverages Online retail collection of Italian and international beverages for individual consumers.
• Health and Beauty Online retail collection of imported Italian and international health and beauty products for individual consumers.
• Home and Kitchen Online retail collection of kitchen and home supplies for individual consumers building out Italian cooking setups.
• For The Bar Online retail collection of bar accessories and cocktail ingredients for individual consumers and home bartenders.
• Gift Baskets and Gift Boxes Pre-packaged and customizable gift baskets featuring Italian gourmet products, suitable for holidays and special occasions, for individual gift buyers and corporate gifting.
• Gift Cards Digital gift cards in variable denominations for gifting Italian gourmet food products from the website.
• Specialty Diets Curated online retail collection of products meeting organic, gluten-free, keto, and vegetarian/vegan dietary requirements for individual consumers.
• Wholesale Program Bulk-purchasing wholesale program for restaurants, specialty food retailers, and import businesses needing larger quantities of Italian gourmet products, operated through a dedicated wholesale portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Eataly: Eataly is a multi-category Italian gourmet food retailer with a strong e-commerce storefront selling cheese, cured meats, pasta, oils, and pantry staples imported from Italy. It is the most direct large-scale comparable to Supermarket Italy in terms of assortment, target customer, and Italian authenticity positioning.
• Goldbelly: Goldbelly is an online marketplace curating iconic American and international foods, including a large Italian section (cheeses, charcuterie, pasta). It competes for the same DTC customer seeking hard-to-find, giftable, regional Italian foods, with an even stronger gifting flywheel.
• igourmet: igourmet is a long-standing online gourmet food retailer offering cheeses, meats, pastas, oils, and gift baskets. It targets the same affluent home-cook and gift-giver customer as Supermarket Italy with overlapping assortment and DTC shipping model.
• Ditalia: Ditalia is a U.S. online retailer specializing in imported Italian pantry products, oils, sauces, and specialty items. It competes head-to-head with Supermarket Italy for the Italian-authenticity-seeking consumer in the U.S. online channel.
• Gustiamo: Gustiamo is an online retailer of premium Italian specialty foods sourced directly from small Italian producers, including olive oils, cured meats, and pantry items. It is a high-end comparable to Supermarket Italy's curated import assortment, often with a more chef/restaurant orientation.
• Murray's Cheese: Murray's Cheese is a specialty cheese retailer with national DTC shipping and a deep assortment of Italian and European cheeses. It overlaps directly with Supermarket Italy's cheese and charcuterie category in both product mix and gifting orientation.
• Di Bruno Bros. Di Bruno Bros. is a Philadelphia-based specialty food retailer famous for Italian cheese, charcuterie, and gourmet gifts with an active online storefront. It mirrors Supermarket Italy's Italian-leaning assortment and gift basket business.

Broad incumbents

• Zabar's: Zabar's is a long-established New York gourmet food retailer with a broad catalog including Italian cheeses, oils, and pantry items, and a national shipping operation. It is a broader incumbent competing for the same premium NYC-area customer base as Supermarket Italy.
• FreshDirect: FreshDirect is a large online grocer in the U.S. Northeast carrying a broad assortment including Italian specialty items, cheeses, and meats. As a much larger incumbent with a delivery-first model, it competes for grocery basket share though not on Italian authenticity depth.
• Williams Sonoma: Williams Sonoma operates a premium food and kitchen e-commerce business, including imported Italian pantry items, olive oils, and curated gift sets. It is a broader incumbent targeting a similar affluent home cook/gift giver but with a much wider assortment beyond Italian.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/supermrktitaly
• YouTubeyoutube.com/c/SupermarketItalyNJ
• Facebookfacebook.com/supermarketitaly
• Instagraminstagram.com/supermarketitaly
• Pinterestpinterest.com/supermarketitaly
• TikToktiktok.com/@supermarketitaly
• LinkedInlinkedin.com/company/supermarket-italy-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermarket Italy