Lori & Associates

What Lori & Associates does

Lori & Associates, operating as LI Realty, Inc., is a privately-held residential and commercial real estate brokerage headquartered at 94 Spruce St., Cedarhurst, NY, serving the Five Towns area of Nassau County, Long Island. Founded in 2005 by owner/broker Lori Schlesinger, the firm operates through a staff of approximately two dozen licensed agents and brokers providing listing representation, buyer representation, rental services, free property appraisals, and first-time home buyer seminars. The business model is a traditional commission-based brokerage, with revenue generated on a transaction-fee basis from sales and leases of residential homes, condos, co-ops, rentals, and commercial properties in the Five Towns and surrounding Nassau County communities (Cedarhurst, Lawrence, Woodmere, Hewlett, Inwood, North Woodmere, and adjacent areas).

The firm's technology footprint consists of a WordPress-based website integrated with the Long Island MLS, providing property search functionality with filters by location, price, property type, bedrooms, and bathrooms, plus map-based search and virtual tour capability for exclusive listings. Supporting tools include a mortgage affordability calculator, closing cost estimator, amortization/payment schedule calculator, and a buyer intake form. Marketing channels span SEO-optimized neighborhood resource pages for each Five Towns sub-market, a real estate blog, first-time home buyer seminars, and historical earned media coverage in the New York Times (2011) and Nassau Herald (2005). The product portfolio functions as a standard brokerage service layer rather than a modular platform architecture; no AI/ML capabilities, mobile applications, or proprietary data assets are disclosed. Ownership is concentrated with the founder, and there is no evidence of institutional investment, parent company, or external funding.

Name

Lori & Associates

Legal name

Lori & Associates, LI Realty, Inc.

Website

https://loriandassociates.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lori & Associates (LI Realty, Inc.) is a private Long Island real estate brokerage serving residential and commercial buyers, sellers, and renters across the Five Towns and surrounding Nassau County, operating through ~24 agents from a Cedarhurst headquarters using a traditional commission-based transaction model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing services
• Real estate appraisals
• Home buyer education

Headquarters

HQ city

Cedarhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential and commercial property sales and rentals. Services include listing marketing, buyer representation, and property appraisals for the Five Towns and surrounding Nassau County areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lori & Associates (operating as LI Realty, Inc.) is a traditional real estate brokerage providing residential and commercial property sales, condo/co-op transactions, rental listings, and free appraisal services in the Five Towns area of Long Island (Nassau County). The firm also offers educational resources such as first-time home buyer seminars and web-based mortgage/affordability calculators to support buyer and seller decisions.

Product overview

Lori & Associates LI Realty, Inc. operates as a traditional real estate brokerage offering a unified suite of property sales and rental services. The core offering centers on residential property listings and sales, supplemented by commercial real estate, condo/co-op, and rental listing services. Additional offerings include real estate appraisal services, buyer/seller educational checklists, a buyer intake form for personalized property matching, and web-based financial tools including affordability, mortgage amortization, and closing cost calculators. The company also hosts First Time Home Buyers Seminars. The product portfolio functions as a standard brokerage service without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property Listings Commercial real estate sales and marketing services for commercial properties in the Five Towns and surrounding Nassau County areas.
• Condo/Co-op Listings Condominium and cooperative apartment sales services, including listings for properties in complexes such as Hewlett Park.
• First Time Home Buyers Seminar Complimentary educational seminars for first-time home buyers with limited seating available, designed to educate inexperienced buyers about the purchasing process, financing, and market conditions.
• Real Estate Appraisal Services Free real estate appraisals conducted by licensed brokers to determine market value of homes, condos, co-ops, and rental properties for potential sellers.
• Rental Listings Rental property listings and tenant representation services for apartments, homes, and other rental units in the Five Towns region.
• Residential Property Listings Residential home sales and purchasing services for single-family homes, split levels, and multi-bedroom properties in the Five Towns area of Long Island.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Long Island Multiple Listing Service (MLS)coreTechnology or Integration · 1 January 2005Integration with MLS providing access to comprehensive property listings across Long Island, enabling the company to list and search properties through their website platform

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: National tech-enabled real estate brokerage with active agent roster on Long Island. Directly competes for the same residential seller mandates and buyer representation in Nassau County and the Five Towns area, with a materially larger technology and marketing platform.
• Douglas Elliman: Long Island-headquartered residential brokerage with deep Five Towns and Nassau County presence. Competes head-to-head on residential listings and buyer representation in the same micro-markets, with a much larger agent network and brand.
• Sotheby's International Realty: Luxury-oriented brokerage active in the Five Towns and broader Nassau County luxury segment. Competes for higher-priced listings in Lawrence, Hewlett Bay Park, and Woodsburgh where the subject company also operates.
• Keller Williams Realty: Large agent-centric brokerage franchise with multiple Long Island market centers. Competes on agent recruitment, residential listings, and buyer representation in Nassau County with a different compensation and culture model.
• Coldwell Banker: Established national real estate franchise with significant Long Island and Queens County operations. Competes on residential and condo/co-op listings in the same Cedarhurst/Lawrence/Woodmere footprint.
• Howard Hanna Real Estate Services: Regional brokerage with coverage across the Northeast including Long Island. Competes on residential listings in the same Five Towns / Nassau County geographies, with similar mid-market positioning.
• Berkshire Hathaway HomeServices: National franchise brokerage operating throughout Long Island and the NYC metro. Competes for the same residential seller and buyer relationships in Nassau County with strong brand recognition and franchise support.

Emerging players

• Redfin: Tech-enabled brokerage with selective Long Island service area. Competes on buyer-side search experience and lower-commission listings, disrupting traditional broker economics in overlap ZIP codes.
• eXp Realty: Cloud-based brokerage with growing agent presence in New York State. Competes on agent recruitment economics and offers sellers/buyers a different cost structure, pressuring traditional commission-based models.

Regional players

• Weichert Realtors: Northeast U.S. regional brokerage with historical Long Island presence. Competes on residential listings and buyer representation in Nassau County with similar mid-market client focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loriandassociat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lori & Associates