No.1 Fertility
No.1 Fertility is a Melbourne-based, privately held fertility clinic founded in 2017 that delivers IVF and related treatments through structured care plans with transparent pricing, serving individual patients in Australia.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What No.1 Fertility does
No.1 Fertility is a privately held, for-profit fertility services provider headquartered in Melbourne, Australia, founded in 2017. The company delivers fertility treatments — including in vitro fertilisation (IVF) — through structured care plans, and differentiates on a transparent pricing model rather than the opaque fee-for-service billing typical of the Australian assisted reproductive technology (ART) market.
The business operates as a clinical services provider rather than a technology or product company. Its headcount of 51–100 employees and single disclosed city (Melbourne) indicate a mid-sized regional operator, likely organised around one or more clinical sites, embryology laboratory capacity, and patient-facing care-coordination staff. The website (number1fertility.com) is the primary publicly identified digital channel; the company's website content was inaccessible at the time of data collection (returned a verification/loader page), so further product, technology, or pricing detail cannot be substantiated from first-party sources.
The revenue model is service-based: patients pay (typically out-of-pocket or via partial private health insurance coverage in Australia) for discrete care plans that bundle diagnostics, cycle fees, and ancillary services. No B2B contracts, employer-sponsored fertility benefits partnerships, or payer arrangements are disclosed. No funding rounds, investors, leadership team, partnerships, or technology stack information were available in the input data, which materially limits visibility into unit economics, growth capital, and operating cadence.
No.1 Fertility firmographics
Firmographics- Name
- No.1 Fertility
- Website
- https://number1fertility.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- No.1 Fertility is a Melbourne-based, privately held fertility clinic founded in 2017 that delivers IVF and related treatments through structured care plans with transparent pricing, serving individual patients in Australia.
- Ownership category
- akta.pro rank
No.1 Fertility industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Family Planning Centers (62141), Family Planning Centers (621410)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
Keywords
Where No.1 Fertility is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
No.1 Fertility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
No.1 Fertility product offering
Product offeringCore offering
No.1 Fertility provides fertility treatments, including in vitro fertilization (IVF), delivered through structured care plans with transparent pricing. The clinic serves individuals and couples seeking assisted reproductive services in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- IVF Treatments
Companies that use No.1 Fertility
Customer profileIdeal customer profiles1 record
No.1 Fertility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
No.1 Fertility partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
No.1 Fertility competitors and assessment
Company assessmentDirect peers
- Adora Fertility: Australian low-cost/bulk-billing IVF provider. Closely comparable to No.1 Fertility's transparent-pricing positioning and focus on affordability for self-funded patients.
- Melbourne IVF: Melbourne-headquartered fertility clinic (part of Virtus Health) operating in the same metro as No.1 Fertility. Directly comparable on location, patient base, and core IVF service offering.
- Virtus Health: One of the largest Australian fertility providers (formerly ASX-listed, now private). Operates multiple clinic brands including Melbourne IVF, offering the same IVF/ART services to a directly overlapping patient base.
- Genea: Australian fertility clinic group and IVF lab operator with multiple sites. Directly comparable service mix (IVF, IUI, fertility preservation) and similar focus on clinical quality and patient outcomes in the Australian market.
- City Fertility: Australian fertility clinic network offering IVF and related treatments across multiple states. Directly comparable in service scope, patient demographics, and multi-site clinical operating model.
- Monash IVF Group: ASX-listed Australian fertility clinic operator with a national network of IVF clinics. Directly comparable to No.1 Fertility on core service offering (IVF and fertility treatments), target patient base, and Australian regulatory environment.
Emerging players
- Care Fertility: UK-based fertility clinic network known for transparent pricing and treatment packages. Conceptually comparable to No.1 Fertility's care-plan and transparent-pricing approach, though operating in a different geography.
Broad incumbents
- CCRM Fertility: US fertility clinic network known for high-volume IVF operations and integrated reproductive services. Comparable on core IVF offering and scale of operations, though broader geographic footprint and capital base.
- Prelude Fertility: US-based fertility network and parent platform operating multiple clinic brands. Comparable on IVF clinic operations and multi-site growth strategy, though at substantially larger scale and in a different regulatory regime.
Regional players
- The Fertility Centre (QLD): Regional Australian fertility provider focused on accessible IVF pricing. Comparable to No.1 Fertility's transparent-pricing model but serves a different Australian geography (primarily Queensland).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
No.1 Fertility social profiles
Digital presenceNo.1 Fertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
No.1 Fertility leadership team
Management profileNumber of profiles
No.1 Fertility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No.1 Fertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No.1 Fertility
What does No.1 Fertility do?
No.1 Fertility provides fertility treatments, including in vitro fertilization (IVF), delivered through structured care plans with transparent pricing. The clinic serves individuals and couples seeking assisted reproductive services in Australia.
When was No.1 Fertility founded?
No.1 Fertility was founded in 2017. It employs 51 to 100 people.
Where is No.1 Fertility based?
No.1 Fertility is headquartered in Melbourne, Australia, in the Oceania region.
Who are No.1 Fertility's main competitors?
Direct peers on record are Adora Fertility, Melbourne IVF, Virtus Health, Genea, City Fertility and Monash IVF Group. Care Fertility is listed as an emerging player. Broad incumbents are CCRM Fertility and Prelude Fertility. The Fertility Centre (QLD) is listed as a regional player.
Does No.1 Fertility have an API?
No public API is recorded for No.1 Fertility.
What industry is No.1 Fertility in?
No.1 Fertility's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 62141 and its SIC code is 8093.