Settlers Bay Golf Course

What Settlers Bay Golf Course does

Settlers Bay Golf Course is a privately held, single-property daily-fee golf facility operating under Settlers Bay Golf Course, LLC at 7307 South Frontier Drive, Wasilla, Alaska, within the 2,000-acre Fairway Estates residential community. Founded in 1977, it is the oldest operating course in the Matanuska-Susitna Valley, offering an 18-hole, par-71, 6,450-yard layout and earning recognition as home to Alaska's Best Putting Greens, with a seven-year run of Best of the Valley awards (2018-2024) and hosting of USGA-sanctioned local qualifiers. The core technology stack centers on Club Prophet (Prophet Services) for online tee-time booking and a rule-based dynamic pricing engine, supplemented by Golf Genius for tournament registration, Youth on Course for junior golfer access, and Mapbox for mapping.

The business operates a multi-stream revenue model with seasonal (Southcentral Alaska) cash flow. Direct-to-consumer revenue derives from green fees, Junior/Family/Single season passes ($250-$2,999), five-round punch cards, dynamic-priced tee-time bookings, and cart and club rentals. On-site monetization is broadened by the wholly owned Albatross Restaurant (artisanal food, local brews, spirits, event catering), a full-service Pro Shop carrying Titleist, Ping, Srixon, Cleveland, FootJoy, and Travis Mathew, and a driving range. Adjacent verticals include an RV camping product, a wedding and special-event venue, tournament and league hosting, a Monday Family Nine program (underwritten with Mat-Su Health Foundation), and a free birthday-round promotion. Customer segments span individual golfers and tourists, families and juniors, corporate outing clients, event hosts (weddings/nonprofits), and RV travelers. Leadership is a small five-person team led by Amos Stephens (Partner/GM/Superintendent) and Vicky Urbina (Executive Director Partner Operator), with no disclosed venture capital, private equity, or institutional ownership.

Name

Settlers Bay Golf Course

Legal name

Settlers Bay Golf Course

Website

https://settlersbay.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Settlers Bay Golf Course is a privately held, 18-hole par-71 daily-fee golf facility in Wasilla, Alaska, founded in 1977, serving individual golfers, families, corporate groups, and event hosts with on-site restaurant, pro shop, RV camping, and tournament hosting.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf course
• Golf course restaurant
• RV camping resort
• Event venue hosting
• Golf pro shop

Headquarters

HQ city

Wasilla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fees: Daily fee golf for 9 and 18 holes with weekday and weekend/holiday pricing. Includes junior, twilight, and special promotional rates.
2. Season Passes: Single, family, and junior season passes providing unlimited play for the golf season.
3. Pro Shop Sales: Golf equipment, accessories, apparel, club fittings, grip and shaft replacement from brands including Titleist, Ping, Srixon, Cleveland, FootJoy, and Travis Mathew.
4. Albatross Restaurant: Full-service restaurant and bar with artisanal cuisine, local brews, and spirits. Catering for events including weddings and tournaments.
5. RV Camping: RV camping with electricity and water hookups (30 amp and 50 amp options). Daily rates for independent travelers.
6. Cart and Equipment Rentals: Power cart, pull cart, and club rentals (standard and premium). Trail fees for personal carts.
7. Driving Range: Small and large bucket range balls sold on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Settlers Bay Golf Course is an 18-hole public golf course located in Wasilla, Alaska, founded in 1977. The business operates a multi-amenity golf facility offering tee-time play, season passes, a restaurant (The Albatross), an on-site pro shop, RV camping, equipment rentals, a driving range, and event hosting services for weddings, corporate outings, and tournaments.

Product overview

Settlers Bay Golf Course is a single-property 18-hole daily fee golf facility (par 71, 6,450 yards) located in Wasilla, Alaska. The golf experience is complemented by the on-site Albatross Restaurant serving artisanal cuisine with local brews and spirits, a fully-stocked Pro Shop offering professional club fittings and equipment rentals, and RV camping with mountain views. Additional revenue streams include tournament hosting services (with full bar and catering), wedding and special event venue rental, season passes, and a family golf program featuring free Monday Family Nights. The course operates with dynamic pricing for tee times and has invested over $1.3 million in improvements since 2002. The venue also hosts USGA sanctioned qualifying tournaments and an annual Course Championship across multiple divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Albatross Restaurant: Full-service restaurant featuring artisanal food, local brews, spirits, and panoramic views of the Chugach Mountains, Cook Inlet, and championship golf course. Located in the timber framed clubhouse.

Products and services

• 18-Hole Golf Course Play

Quantifiable outcome

• Multiple USGA sanctioned qualifiers hosted including US Open qualifiers (2006, 2008, 2012-2015)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Mat-Su Health FoundationcoreStrategic or Co-development PartnerGenerous supporter of Family Nights at Settlers Bay Golf Course. Partnership enables free Monday evening golf for families with children 16 and under, promoting outdoor activity and healthy families.
• Alaska ElixirsminorGTM or Marketing PartnerCorporate sponsor of Settlers Bay Golf Course. Alaska-based company providing craft beverages.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Golf Corporation: National daily-fee golf operator running public courses across multiple states; relevant comparator for daily-fee pricing strategy, utilization, and ancillary revenue per round.
• KemperSports: Golf course and hospitality management company managing daily-fee and resort courses across the U.S., providing a relevant comparator for diversified golf + events + F&B revenue models.
• ClubCorp: Large operator of golf and country clubs combining golf with dining, events, and member amenities — relevant for benchmarking Settlers Bay's restaurant, weddings, and tournament revenue mix.
• Troon Golf: Largest third-party golf management company, operating daily-fee, private, and resort courses globally — relevant as a benchmark for premium daily-fee operation, dynamic pricing, and tournament hosting at scale.

Direct peers

• Moose Run Golf Course: 36-hole JBER/Anchorage-area facility offering daily-fee and tournament golf in Alaska; comparable in scale of on-site amenities and competition for both resident and visiting golfers.
• Tanglewood Golf Course (Alaska): Public daily-fee course in the Anchorage area, providing a directly comparable Alaska public-golf experience for residents and visitors in Southcentral Alaska.
• Birch Ridge Golf Course: 9-hole public facility in Soldotna, Alaska; a regional daily-fee competitor offering family-friendly and tournament play in a similar geographic/tourist dynamic.
• Palmer Golf Course: Municipal 18-hole course in Palmer, Alaska — directly competing in the same Matanuska-Susitna Valley catchment area for daily-fee golfers, families, and tournament play.
• Eagleglen Golf Course: Military-affiliated public course on JBER in Anchorage; comparable Alaska daily-fee facility with on-site amenities and tournament hosting.
• Anchorage Golf Course: Public 18-hole course in Anchorage, Alaska; the largest city-side daily-fee alternative competing for the same in-state and tourist golf demand that Settlers Bay targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/settlersbaygc
• Facebookfacebook.com/SettlersBayGolfCourse
• LinkedInlinkedin.com/company/settlers-bay-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Settlers Bay Golf Course